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What's the difference between online marketing and online editing?

What's the difference between online marketing and online editing?

What are the similarities and differences between these two positions?

Come on! Come on! Come on!

Network marketing is a marketing strategy, and network editing is a profession.

The characteristics of network marketing have two aspects: one is based on the Internet, with the Internet as the marketing medium; On the other hand, it belongs to the category of marketing, is a form of marketing. Enterprise network marketing includes two elements of enterprise network promotion and e-commerce. Network promotion is to use the Internet to carry out publicity and promotion activities. E-commerce refers to the use of simple, fast and low-cost means of electronic communication, so that buyers and sellers do not need to meet each other to carry out various business activities. Network marketing is the same as traditional marketing in order to achieve the purpose of enterprise marketing, but there is still a big difference in the actual operation and implementation process.

Network editor is a special profession and a special group. According to relevant estimates, up to now, there are nearly 6 million network editors in China, while there are only 750000 traditional media editors and reporters. When network editors were first included in the national professional ceremony in 2006, there were only about 3 million network editors. As a new profession in the Internet era, network editors hide behind the scenes to contribute to the rapid development of the Internet and the rapid growth of network media. It is of great practical significance to find out the situation of network editors and the quality of employees

  报错 笔记

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What is network marketing?

 What is network marketing?

It's hard to explain the specific network marketing for a while, and it's quite applicable in the related network marketing, especially in Xiaoke

Online marketing

Marketing (or e-marketing) is a new marketing method based on the Internet, using the interaction of digital information and network media to assist the realization of marketing objectives. Weber believes that the most intuitive understanding of E-marketing is a series of enterprise activities which are customer-centered, network oriented and carried out for the purpose of enterprise.

1. Network marketing in a broad sense

Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.

Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.

2. Narrow sense of network marketing

In a narrow sense, network marketing refers to a series of business activities that organizations or individuals do for products and services based on the open and convenient Internet, so as to meet the needs of organizations or individuals. Network marketing is a new business marketing mode.

3. Popular definition of network marketing: marketing activities carried out by means of the Internet, that is, activities that use the Internet as a tool to create a sales atmosphere.

Network marketing is not online sales: sales is the product of marketing to a certain stage, sales is the result, and marketing is the process; The promotion means of network marketing not only rely on the Internet, but also traditional TV, outdoor advertising and leaflets. Yu Han believes that network marketing is not limited to the Internet: a complete network marketing program, in addition to online promotion, it is necessary to use traditional methods for offline promotion. This can be understood as marketing about network marketing itself, just like advertising about advertising.

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What is network marketing

What is network marketing

Online marketing (on-line marketing or e-marketing) is a series of behaviors that take the Internet as the core platform, take the network users as the center, take the market demand and cognition as the guidance, and use various network application means to realize the enterprise marketing purpose. Its functions include e-commerce, enterprise display, enterprise public relations, brand promotion, product promotion, product promotion, activity promotion, market segmentation, project investment and so on. Words similar to the concept of Internet marketing include: Internet marketing, Internet marketing, online marketing, Internet marketing, etc. The characteristics of network marketing have two aspects: one is based on the Internet, with the Internet as the marketing medium; On the other hand, it belongs to the category of marketing, is a form of marketing. Enterprise network marketing includes two elements of enterprise network promotion and e-commerce. Network promotion is to use the Internet to carry out publicity and promotion activities. E-commerce refers to the use of simple, fast and low-cost means of electronic communication, so that buyers and sellers do not need to meet each other to carry out various business activities. Network marketing is the same as traditional marketing in order to achieve the purpose of enterprise marketing, but there is still a big difference in the actual operation and implementation process.

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What is network marketing

What is network marketing

Network marketing refers to all kinds of marketing activities (including network research, network new product development, network promotion, network distribution, network service, etc.) based on electronic information technology and computer network.

As a new marketing method, network marketing has obvious advantages compared with traditional marketing methods. First of all, network media has the characteristics of wide communication range, fast speed, no time and geographical restrictions, no time and layout constraints, detailed content, multimedia transmission, vivid image, two-way communication and rapid feedback, which is conducive to improving the efficiency of marketing information communication, enhancing the effect of marketing information communication and reducing the cost of marketing information communication.

Secondly, network marketing has no store rental cost, and can help operators reduce inventory pressure and operating costs. On the Internet, no unit or individual is absolutely limited by their own scale, and they can equally obtain information from all over the world and show themselves equally, which creates an excellent development space for small and medium-sized investors.

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What does the network marketing specialist do?

What does the network marketing specialist do?

How to do is an excellent network marketing specialist

Many netizens are asking some questions about network marketing promotion strategy, network marketing analysis, network marketing consultation, network marketing products, enterprise network marketing strategy, and the difference between network marketing and traditional marketing. In fact, it reflects two "pain points" that we are concerned about and hope to solve.

1. Realize that network marketing promotion is a better marketing way at present

2. Hope to find or someone tell themselves effective ways or methods of network marketing promotion.

In fact, for these problems, the first thing to solve is what is "network marketing promotion"?

The simple meaning of E-marketing promotion is: through the Internet, enterprises and products, people and works, websites and apps, e-commerce and micro commerce and other physical products or virtual products will receive more attention on the Internet, so as to enhance the reputation and sell products.

Secondly, on the Internet, "flow" means everything. With flow, you can get what you want, so the final result of network marketing promotion is a process of "getting flow through the network". According to the statement in the document "declassification: network marketing promotion actual combat and flow realization formula", it is as follows:

What is the fundamental purpose of "network marketing promotion"? In fact, there is no cover up to say is "sell products", sell products to make money! In fact, it is the process of "obtaining traffic through the network, and then realizing the traffic". So we really don't have much energy and time to do something that seems to have an effect on network marketing. In fact, it's really a frustrated attempt of marketing promotion technology.

However, we can't help asking:

1. Is there a way to get more traffic through the Internet without spending too much marketing cost or even zero cost?

2. Is there a way to get rid of the complex network technology and quickly start to realize the traffic?

3. Is there a fixed one key reference formula of "network marketing promotion" similar to Wushu routine?

So, in the final analysis: network marketing promotion is the process of choosing a suitable network marketing promotion method to obtain traffic according to its own product nature.

The current network marketing channel is not limited to the previous search engine SEO optimization, QQ marketing, e-mail marketing, question and answer marketing, competitive advertising and so on, because the development of the Internet today has evolved into more innovative platforms and promotion methods, such as live broadcast With the rise of knowledge payment, we need to find suitable products and marketing channels in a short period of time, so as to obtain traffic.

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What project does network marketing have?

What project does network marketing have?

"Network marketing is an integral part of an enterprise's overall marketing strategy. It is carried out to achieve the overall business objectives of the enterprise, and it takes the Internet as the basic means

Activities to create an online business environment. " Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.

Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing

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Marketing, e-commerce, network marketing, what kind of professional certificate do you need

 Marketing, e-commerce, network marketing, what kind of professional certificate do you need

I am a technical school graduate, now have network education undergraduate (Marketing Major) excuse me, the above professional need to test?

At present, such as marketing, network marketing professional, you can consider taking the network marketing engineer, it is divided into junior, intermediate, senior; This certificate can also be regarded as an affirmation and recognition of network marketing skills;

For e-commerce majors, they mainly focus on social practice and work experience. Some of the "e-commerce certificates" on the market are not high in gold and can not reflect a person's ability; A real e-commerce company doesn't pay much attention to the so-called certification, mainly practical experience, so e-commerce enterprises generally pay more attention to practical talents; In addition, the e-commerce certificate recognized by the state comes from two organizations, one is certified by the Ministry of human resources and social security, and the other is certified by China E-Commerce Association.

Considering the professional needs, it is generally recommended to get an e-commerce engineer or assistant e-commerce engineer.

The development of e-commerce is very fast. We may be out tomorrow when we study in school today, so we should keep up with our major. It is suggested that we should practice more. We can consider opening online stores to learn experience, and not consider making money first; In addition, it is suggested to learn more relevant knowledge in Taobao University, and the combination of theory and practice is the most perfect.

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First of all to define the network marketing, network marketing is divided into broad network marketing and narrow network marketing.

First of all to define the network marketing, network marketing is divided into broad network marketing and narrow network marketing.

Generalized network marketing network marketing is what we usually say: online marketing, Internet marketing, online marketing, network marketing, etc. Generally speaking, network marketing is a marketing activity with the Internet as the main means. Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing from practice than empty theoretical discussion.

In a narrow sense, e-marketing refers to a series of business activities that organizations or individuals do to meet the needs of organizations or individuals based on the open and convenient Internet. Network marketing is a new business marketing mode.

All our understanding of E-marketing can be extended from these two perspectives

"Network marketing = Network + marketing" seems simple, but it is not! This is also a problem that many traditional enterprises have been struggling with. After a period of network marketing work, many traditional enterprises suddenly find that they have done what they should do, but the effect of their network marketing project seems not as good as they imagined. They are a little at a loss at first, and then begin to question whether network marketing is useful or not!

In fact, network marketing is a systematic and comprehensive process. From the perspective of project management, it is a process of deepening and reincarnation of a large project from the aspects of project planning, marketing website construction, website optimization and conversion rate improvement, network promotion and communication, network marketing data integration and analysis, etc. More is similar to the project control and other aspects of the implementation and effect monitoring.

The real difficulty in operation is the continuous improvement and change of the plan. The plan does not change fast, and the real executable website marketing scheme is not invariable. As a planner of network marketing, we should pay attention to these changes at all times, even the subtle changes. In view of the changes in the market, industry and enterprise, we should make real-time adjustment and optimize our network marketing plan, so as to maximize our network promotion effect. A good network marketing plan and an effective implementation team can certainly achieve our expected promotion effect.

Finally, I hope you have a certain understanding of how you understand the problem of network marketing. This problem is not a simple question and answer, but a problem without standard answers, which needs to be explored and explored in depth!

What does network marketing mean?

 What does network marketing mean?

1、 Definition of network marketing:

Network marketing refers to a series of business activities based on the development of convenient Internet by organizations or individuals to meet the needs of organizations or individuals.

2、 Purpose of network marketing:

1. Attract new customers; 2. Increase customer stickiness; 3. Improve the conversion rate.

3、 The marketing methods of network marketing are as follows

Search engine marketing; Search engine optimization; E-mail marketing; Instant messaging marketing; Viral marketing; BBS marketing; Blog marketing; Micro blog marketing; Wechat marketing; Video marketing; Soft text marketing; Experiential marketing; O2o three dimensional marketing.

Network marketing is an integral part of the enterprise's overall marketing strategy. It is a marketing method based on the Internet to achieve certain marketing objectives with the help of the characteristics of the Internet. Any network marketing separated from the enterprise's overall marketing is pseudo marketing.

What kind of Internet marketing is good?

 What kind of Internet marketing is good?

Hello, although there are many ways of network marketing at present, for each industry, the channels and ways needed are different. Therefore, network marketing should be aimed at the industry.

If you are in FMCG industry, you can choose short video or live broadcast for promotion and marketing;

If you are a franchise agent, you can choose search engine optimization, bidding or information flow promotion;

If you are doing brand promotion, you can choose soft text, Baidu know and other channels to promote.

In a word, the Internet promotion channel must be selected correctly, so as to achieve the effect, not what others do, you also do, others' promotion method is not necessarily suitable for you

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What's the difference between online marketing and online editing?

What's the difference between online marketing and online editing?

Online marketing

Marketing (or e-marketing) is a new marketing method based on the Internet, using the interaction of digital information and network media to assist the realization of marketing objectives. To put it simply, Internet marketing is a marketing activity that takes the Internet as the main means to achieve a certain marketing purpose.

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How to carry out Internet Marketing?

 How to carry out Internet Marketing?

In the new media era, the network marketing strategy of enterprises is implemented by several unique methods:

Launch online advertising

Advertising is the most common way and the most common way, but the price is relatively high, and enterprises can put it according to their own strength. Of course, we can also use the way of resource integration to launch: such as the exchange of advertising bits, the exchange of text links, channel entrance exchange, etc.

Blog marketing

Blog marketing refers to the way that enterprises communicate with customers through blog and promote specific products or publish messages. There are many ways to marketing blog, which can be advertised on celebrity blogs or spread by celebrity recommendation products. Also, we can set up a blog marketing team in the enterprise to carry out targeted viral marketing, and stimulate customers' purchasing desire.

Article Marketing

The cost of soft marketing is very low, and the author thinks that the effect of soft text marketing with public relations strategy is better. However, to rely on soft text marketing is amazing, the author thinks that the article must be written well, and it is not felt that this article is PR, otherwise, the effect will be greatly reduced and the work will be twice as high as possible.

Email group

E-mail marketing is usually used in combination with other marketing forms, covering more target customers at lower cost, realizing marketing objectives such as product promotion, sales opportunity mining, customer care, etc., to help users increase the accuracy of positioning potential customers, enhance their relationship with customers and improve brand loyalty.

Forum promotion

Forum marketing is to use the super high popularity of the forum, can effectively provide marketing and communication services for enterprises. Because of the open topic of forum, almost all marketing demands of enterprises can be effectively realized through forum communication.

SEO Marketing

SEO marketing is the main means of network marketing, which has obvious effect on website promotion, network brand construction, product promotion and online sales. It increases the click rate of your website by ranking the high search engine, that is, the number of visitors, and thus the sales of products or services soar.

E-magazine marketing

E-magazine marketing has a clear periodicity compared with other marketing methods, and it has more pertinence and service. It is like a base, especially suitable for contacting customers (and potential customers) and expanding the brand influence.

Online shop

Online shop is the extension of enterprise sales channel on the Internet. An enterprise website with online trading function is an online trading place. Online sales is not limited to the enterprise website itself, but also includes online shops built on professional e-commerce platform.

Baidu Knows

Baidu knows the marketing mode is to help others solve problems, while introducing their products to others. Baidu knows when answering questions, it is very clever to put the promotion content in it, so that administrators do not see that it is a business way, otherwise, it is easy to be deleted by the administrator.

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After the construction of the website, how to do network marketing well

 After the construction of the website, how to do network marketing well

You should be talking about SEO. If you want to do a new website SEO, you need to pay attention to the following points:

Choose the keywords to be ranked. These keywords must be related to your business and are the search words of your potential users. Try not to select some difficult words at the initial stage, but select some words with moderate optimization difficulty but a certain amount of search.

Go to Baidu to search the keywords you want to optimize, and then check the keyword layout of other websites, including TDK, where the keywords are interspersed in the homepage of the website, and so on.

According to the actual situation of their own website, combined with the keyword layout of other competitive websites, make a reasonable website optimization scheme.

Timely exchange of high-quality links, it is best to exchange links with some websites related to their own website business.

Update the sitemap in time and set it well robots.txt .

The website has a certain update frequency, and the corresponding keyword anchor text can be linked to the home page.

In fact, SEO is a long, systematic process. It is the so-called "industry has specialized", you can also choose a professional do SEO company to tailor SEO optimization scheme for you

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Steps for Internet Marketing

 Steps for Internet Marketing

The first step is to move your business to the Internet quickly and comprehensively. When establishing its own network marketing plan, the enterprise should consider that its website belongs to the marketing type website.

The second step is to promote and maintain their own enterprise website through a variety of network marketing tools and methods. Any publicity and promotion activities we do on the Internet must be centered on the website of the enterprise.

The third step is the website traffic monitoring and management. Usually we use flow monitoring and analysis system and online customer service system to achieve. Marketing websites need a set of online customer service system with integrated functions to help us to actively negotiate and timely convert effective traffic (potential customers or intended customers) to online sales. 1. Strategic planning of network marketing: overall goal and strategic plan;

2. Network marketing plan:

① . network marketing objectives;

② . the content and mode of the enterprise to implement network marketing;

③ . the framework of web design of enterprises;

④ . implementation plan of network marketing;

⑤ . problems to be noticed in online marketing: login on yellow page: add your company information to the company information base of thousands of business websites in a short time, so that your potential customers can find relevant information of your company through the network more easily.

2. Product promotion: member users can quickly publish all kinds of enterprise products, including product sample pictures, to thousands of B2B platform product libraries, to realize image product promotion.

3. Business situation release: quickly publish business information of each different company to thousands of B2B platforms and industry websites of corresponding industry categories to assist member users to realize the overwhelming business opportunities publicity. There are several ways to promote new network marketing and promotion strategies:

1. Online discount promotion

Discount, also known as discount and discount, is the most commonly used online promotion method. Because the online sales of goods can not give people a comprehensive, intuitive impression, also can not be tried, touch and other reasons, coupled with the complexity of distribution costs and payment methods, resulting in the decline of online shopping and ordering enthusiasm. At present, most online sales of goods have different degrees of price discounts.

2. Online gift promotion

Gift promotion is not used on the Internet at present. Generally, it can achieve better promotion effect under the circumstances of new products launch trial, product update, competition brand and new market. We should enhance the brand and website popularity; encourage people to visit the website frequently to get more preferential information; summarize and analyze the marketing effect and product response according to the enthusiasm of consumers to ask for added products.

3. Online lottery promotion

Lottery promotion is a promotion that most websites are willing to adopt. Lottery promotion is a promotion of goods or services by means of one or more people getting prizes beyond the cost of participating in the event. Online lottery activities are mainly attached to investigation, product sales, celebration, promotion of an activity, etc. Consumers or visitors are given the chance to draw prizes by filling in questionnaires, registering, purchasing products or participating in online activities.

4. Point promotion

The application of integral promotion in the network is simpler and easier to operate than the traditional marketing method. The integration activity on the Internet is easy to realize by programming and database, and the result is reliable and easy to operate. The point promotion can increase the number of Internet users visiting the website and participating in an activity; it can increase the loyalty of the Internet users to the website; and improve the popularity of the activities.

5. Search engine marketing: according to CNNIC's 2007 China search engine market survey report, 44.71% of Internet users often use (use them more than once a day) search engines, and 17.2% of users who use search engines once a day, that is, 69.4% of users use search engines every day, which means that more than half of the Internet users have begun to rely on the use of search engines. For different products and markets, before the online marketing behavior, it is necessary to have a prediction of the product launch and the effect in advance. The emergence of market investigation and various publicity behaviors under the network cooperation constitute the whole marketing link. The following are the two most important points for enterprises to do network marketing: once they have carried out network marketing, but at the same time, the rapid development and update frequency of the network, the existing network marketing mechanism has been unable to meet the public taste, and many aspects have been affected. Liu Yuhan, who promoted the product by Zhongqi, said that the negative news of the product directly affected the popularity of the products in the market, and that the crowded promotion links in the network marketing led to the product not being trusted by consumers. However, this kind of network marketing behavior that has been implemented will be eliminated, and new schemes are needed to improve the existing ones. This is what we call the premise of the network marketing improvement planning.

For the improved network marketing planning, the original factors which are restricted on the basis of the original should be considered. It is not only necessary to keep up with the pace of the network market, but also to understand the various methods adopted by the peers in the network marketing. For the problems encountered by an enterprise in the process of development, it must be combined with the network market, and the network and the market can occupy a place in the network market.

Enterprise network marketing plan: 5w2h Law: five w means: what solution to solve the problem? What kind of goals should be achieved after the implementation of the scheme? What value can be created for the enterprise. Who is responsible for creativity and development? Who is the chief executive? Who is responsible for each implementation? Where: what are the problems with product promotion? Where should I deal with when implementing marketing plans? Company? Why: why should such a plan be proposed? Why do you want to do this, wait? When: How did the time go? How long does the marketing plan execution take? 2 h is: how to operate each series of activities? How to solve the new problems in the operation process in time? Howmuch: how much money is needed in the program? How many people? It's like fighting, and we should do a good job. Know yourself and know the other, and you can fight for all! If you can read what you said above, you can write a marketing plan with a primary level in any case. There are four misunderstandings in the network marketing of small and medium-sized enterprises. With the network penetrating into the enterprise operation and personal life, network marketing is gradually recognized and adopted by more and more enterprises. However, because network marketing is a new marketing means, in the process of implementation, enterprises inevitably appear many misunderstandings, resulting in the effect of input and output is always not as desired, so that enterprises with confidence hope are hit, and more or less affect the development of network marketing, the most promising marketing means in the 21st century.

The first mistake is "building a website to help enterprises make money". This sentence itself is OK, the wrong is that most people understand this sentence as "with the website will make money.". In fact, the construction of the website only represents the first step of the network marketing. With the website, there are windows for displaying products and services through Internet.

The second mistake is "online advertising is network marketing". The advertisement of website is only a way of network promotion in the network marketing system, and it is only the tip of the iceberg of the network marketing system. Successful network marketing is not only a network promotion or two times, but a new sales system which integrates brand planning, advertising design, network technology, sales management and marketing. We should have a complete and detailed plan, and the accurate and effective implementation, in order to get the expected effect.

The third mistake is that "small and medium-sized enterprises have no power to do network marketing". On the contrary, small and medium-sized enterprises have the full power to do network marketing, and what is lacking is consciousness. Compared with the traditional way of publicity, Internet marketing is the cheapest, which is suitable for small and medium-sized enterprises. Liu Yuhan: in the vast network, how to build your brand and let more people understand your products and services is the core problem to be solved in the network marketing.

The fourth mistake - "network marketing is online sales". Online marketing is the result of the development of network marketing to a certain stage. Network marketing is a basic activity to achieve the purpose of online sales, but the network marketing itself is not equal to online sales. For the difference between the two, we can refer to the difference between the network marketing and e-commerce.

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what is Internet marketing?

Internet marketing is the name of Taiwan, which is called network marketing in China. Both are the same, but they are different.

Domestic experts in Internet marketing: Li Chen, network marketing consultant, the leader of China's network marketing industry.

Network marketing is an integral part of the overall marketing strategy of an enterprise, which is carried out to achieve the overall business objectives of an enterprise, and creates an online business environment by Internet as the basic means. To be exact, network marketing is a marketing activity carried out by Internet as the main means.

Like many new disciplines, "network marketing" also has no recognized and perfect definition. In a broad sense, all marketing activities that are carried out by Internet as the main means and achieve certain marketing goals can be called network marketing (or online marketing). That is, network marketing runs through the whole process of online operation, including information release and information collection, and e-commerce stage dominated by online transaction. Network marketing has always been a kind of marketing activity An important part.

Network marketing is to carry out marketing activities in accordance with the way, method and idea of network communication, with the Internet as the carrier, so as to achieve organizational goals or social value. Network marketing was born in the 1990s, and developed from the end of the 20th century to now. The background of the emergence and development of network marketing mainly includes three aspects: the development of network information technology, the change of consumer values, and the fierce business competition.

The synonyms of the concept of network marketing include: online marketing, Internet marketing, online marketing, network marketing, word of mouth marketing, video marketing, network event marketing, social media marketing, microblog marketing, blog marketing, knowledge marketing, etc.

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