Internet marketing is the name of Taiwan, which is called network marketing in China. Both are the same, but they are different.
Domestic experts in Internet marketing: Li Chen, network marketing consultant, the leader of China's network marketing industry.
Network marketing is an integral part of the overall marketing strategy of an enterprise, which is carried out to achieve the overall business objectives of an enterprise, and creates an online business environment by Internet as the basic means. To be exact, network marketing is a marketing activity carried out by Internet as the main means.
Like many new disciplines, "network marketing" also has no recognized and perfect definition. In a broad sense, all marketing activities that are carried out by Internet as the main means and achieve certain marketing goals can be called network marketing (or online marketing). That is, network marketing runs through the whole process of online operation, including information release and information collection, and e-commerce stage dominated by online transaction. Network marketing has always been a kind of marketing activity An important part.
Network marketing is to carry out marketing activities in accordance with the way, method and idea of network communication, with the Internet as the carrier, so as to achieve organizational goals or social value. Network marketing was born in the 1990s, and developed from the end of the 20th century to now. The background of the emergence and development of network marketing mainly includes three aspects: the development of network information technology, the change of consumer values, and the fierce business competition.
The synonyms of the concept of network marketing include: online marketing, Internet marketing, online marketing, network marketing, word of mouth marketing, video marketing, network event marketing, social media marketing, microblog marketing, blog marketing, knowledge marketing, etc.