Brand marketing is a process of making customers form a cognitive process of enterprise brand and product through marketing. It is also that in order to obtain and maintain competitive advantage, enterprises must build high-grade marketing concept. The most advanced marketing is not to build a huge marketing network, but to use the brand symbol to spread the invisible marketing network to the public heart and transport the products to the consumer heart. Consumers choose to recognize the product when they consume, and investors choose to recognize the enterprise when they cooperate. Brand marketing refers to the marketing strategy and process of brand benefit that enterprises create a brand value recognition in the user's heart by using the product demand of consumers, and then using the publicity of quality, culture and uniqueness.
Brand marketing simply says: it is to reflect the specific image of the enterprise products into the consumers' heart by some means. In the view of brand strategy experts, brand marketing refers to the marketing strategy and process of brand benefit that enterprises create a brand value recognition in the user's heart by using the product needs of consumers, and then using the publicity of quality, culture and uniqueness. It is a process of cognition recognition recognition of enterprise brand, product and service by marketing using various marketing strategies. From a high level, brand marketing is to show the image, popularity and good reputation of the enterprise to consumers or customers, so as to form the brand image of the enterprise's products or services in the minds of customers and consumers. This is brand marketing.
"The key point of brand marketing is to find a brand core value with differentiated personality and can deeply affect the consumers' inner heart. It makes consumers clearly and clearly recognize and remember the brand interests and personalities, which is the main force driving consumers to identify and like to love a brand."
The premise of brand marketing is that the product must have quality assurance, so that it can be recognized by consumers. The brand is based on tangible products and intangible services. Tangible means the new packaging, unique design, and symbolic and attractive names of products. Service is a feeling of satisfaction to customers in the process of sales or after-sales service, which makes him / she experience the happiness of being a real "God". It makes them feel that the decision to buy this product is right. Buy happily, use it safely. Looking at the market, with the current technology means promotion, the product quality in the market is almost the same. From the perspective of consumers, they often value the amount of services that the business can provide and how effective it is. From the long-term competition, it is necessary to establish brand marketing for the long-term development of enterprises. For enterprises, we should not only satisfy their own interests, but also take into account the satisfaction of customers,