How to make enterprise network marketing more effective
Catering enterprises are all over the streets, and there are various ways of catering. The operating mechanism is flexible, the price is endless, and the personalized characteristics are fully reflected. And e-commerce is a flexible customization, personalized service generation. The ingenious integration of catering industry and e-commerce will become the second largest market of catering industry. If the catering industry wants to carry out online marketing through e-commerce, it must pay attention to the following points: 1) clear positioning: Catering website construction is the first clear positioning, what is the purpose of the website? Is it to highlight the enterprise itself? What are the characteristics of the dishes? Or reservation system function? 2) Personalized service: personalized service is a bright spot different from other peers. For example, the catering industry can cooperate with banks, new organizations and trust companies to accept credit card payments in online stores. 3) Featured service: featured service is the most effective way to attract repeat customers. For example, Valentine's day, Christmas day and store anniversary are constantly offering free gift services, inviting users by e-mail. With the increasing number of Internet users, catering network marketing has become a highlight of catering marketing. But in the face of the universality of network marketing, how can the catering industry select its own marketing methods? Xieri believes that the use of the following ways to form a combination of network marketing can make network marketing more effective for the catering industry: way 1: experiential marketing. Experiential marketing is a brand-new marketing way, which is mainly to provide users with personal experience to achieve certain marketing effect, so as to not only speed up the sales of products, Moreover, it is more conducive to obtain good user reputation and establish the image of catering enterprises. Its characteristics are as follows: 1) Customization: from the perspective of consumer experience, we can examine the products and services provided by catering enterprises to meet the personalized and entertainment needs of consumers; 2) Creativity: experiential marketing is created by human beings, which is generally displayed in the form of interaction. And all services are planned, implemented and controlled around a specific theme. 3) Diversity: there are many kinds of experiential marketing methods and tools. It is the catering industry that needs to develop to constantly bring forth the new, and the unique experiential marketing activities will attract more consumers. Mode 2: word of mouth marketing word of mouth marketing is built on the enterprise brand, loud brand will get better word of mouth, will be widely spread by consumers. How can the catering industry get a better reputation? We believe that: 1) to maintain the relationship with the customer group: the best information disseminator in the catering industry is the most loyal customer group who can establish a long-term good relationship with the catering industry. Catering industry can provide some special services for this group, such as sending e-mail to this group of users when they withdraw from the new lottery or service means, so that they can take the lead in brand new service features in the store, so as to encourage the spread of word-of-mouth information. 2) Establish business philosophy: the establishment of the business philosophy of word-of-mouth marketing in the catering industry will not only establish a corporate brand for catering enterprises, but also enhance their image. The establishment of word-of-mouth marketing is to attract people's attention and gain the recognition of consumers. For example, "Wang Laoji's donation of 100 million yuan" is an effective way to establish public praise. It not only sets up the image of the enterprise itself, but also gains the reputation of consumers. Naturally, the reputation of enterprises will be spread by consumers. Mode 3: interactive marketing interactive marketing is the most effective way to get a good user experience, and it is also the best means to promote the catering industry website, which is unmatched by any kind of media. Catering industry website can carry out some interactive activities in the form of registered users in holidays to carry out holiday consumption. Moreover, we can also collect food on the Internet and hold some cooking competitions, so as to achieve a certain publicity effect. Mode 4: microblog marketing the popularity of microblog marketing is obvious to all, all walks of life began to use the power of microblog to carry out certain marketing activities and publicity, the catering industry is no exception“ "Haidilao" is one of the successful representatives of microblog marketing. A "Haidilao" actually moved a crib to sleep for his son. Pay attention to the cost. It's a crib! I'm completely broken“ The microblog is widely broadcasted on the Internet. Haidilao, a popular online restaurant, has become a well-known hotpot brand.