Network marketing is a series of behaviors that take the Internet as the core platform, take the network users as the center, take the market demand and cognition as the guidance, and use various network application means to realize the enterprise marketing purpose.
Specifically, its functions include e-commerce, enterprise display, enterprise public relations, brand promotion, product promotion, product promotion, activity promotion, market segmentation, project investment and so on.
Words similar to the concept of Internet marketing include: Internet marketing, Internet marketing, online marketing, Internet marketing, etc.
The characteristics of network marketing have two aspects: one is based on the Internet, with the Internet as the marketing medium; On the other hand, it belongs to the category of marketing, is a form of marketing.
Network marketing is the same as traditional marketing in order to achieve the purpose of enterprise marketing, but there is still a big difference in the actual operation and implementation process.