Monday, May 24, 2021

The concept of network marketing

The concept of network marketing

Which elder told me the concept of network marketing

In short, network marketing is to use the Internet as a means to carry out marketing activities. At present, there is no unified definition of network marketing. Like many new disciplines, researchers have different understanding and understanding of network marketing due to their different research perspectives. Therefore, it is not surprising to see that different books have different descriptions of the concept of network marketing. According to the author's personal understanding, all marketing activities carried out with the Internet as the main means can be called network marketing (sometimes also known as online marketing, Internet marketing, etc., while Hong Kong and Taiwan are mostly called network marketing). In an article published in 2000, Feng Yingjian (author of the Book Fundamentals and practice of network marketing) defined network marketing as:

"Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment with the Internet as the basic means."

This definition has been used in the first edition of "Fundamentals and practice of E-marketing" published in January 2002 and the second edition of "Fundamentals and practice of E-marketing" published in October 2004. At the same time, it is also found that some other books and research articles related to e-marketing often cite this definition, which shows that this definition of E-marketing has a certain representativeness, Especially in the environment of emphasizing the practicality of network marketing, this definition is more convincing.

Network marketing also has a variety of similar names, such as: online marketing, online marketing, Internet marketing and so on, which basically means the same thing.

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