What is the meaning of network marketing?
Online marketing (on-line marketing or e-marketing) is a new marketing method based on the Internet, which uses the interaction of digital information and network media to assist the realization of marketing objectives.
1. Network marketing in a broad sense
Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.
Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion“ "China network marketing network" collects the latest and most complete network marketing information. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.
2. Narrow sense of network marketing
In a narrow sense, network marketing refers to a series of business activities that organizations or individuals do for products and services based on the open and convenient Internet, so as to meet the needs of organizations or individuals. Network marketing is a new business marketing mode.
Network marketing first requires the integration of consumers into the whole marketing process, starting from their needs to start the whole marketing process. features:
1. It has distinct theoretical significance
2. Global market
3. Integration of resources
4. Obvious economy
5. The impact of the market
According to the customer's industry background analysis, target object characteristics, customer's actual situation and business purpose, combined with the current situation and demand of network marketing market, design a set of planning scheme in line with the customer's overall business operation, including the website industry market analysis, target object analysis, website positioning analysis, column and page analysis Function demand analysis and website promotion proposal. In a word, precision network marketing is the one in one shot. The basis of precision lies in segmentation. Market differentiation and positioning is a key link in modern marketing activities. Only by accurately distinguishing the market, can we ensure the effective market, product and brand positioning. Only under the premise of market investigation and enterprise investigation can the enterprise position be subdivided, otherwise the market segmentation will be "the root of no source" and "the water of no source". Only by accurately distinguishing the market can the effective market, product and brand positioning be ensured.