What is network marketing?
Online marketing (on-line marketing or e-marketing) is a new marketing method based on the Internet, which uses the interaction of digital information and network media to assist the realization of marketing objectives. Weber believes that the most intuitive understanding of E-marketing is a series of enterprise activities which are customer-centered, network oriented and carried out for the purpose of enterprise.
1. Network marketing in a broad sense
Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.
Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.