What is the good way to marketing and promoting online?

What is the good way to marketing and promoting online?

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Several common and effective ways of network promotion:

1. Blog promotion

Blog is a personal website that specializes in certain areas or specific events, which is a bit like writing a diary on the Internet. Many blogs upload videos or pictures, with their own unique style. In the process of online marketing, many people prefer to establish a blog for a specific field or topic, which can make their own professional in a certain field more persuasive. Blog offers you a great opportunity to call a professional.

2. Email promotion

E-mail promotion is a good way to promote effective customers. The key to this marketing approach is to build a database. This allows you to directly and timely contact your customers. This approach also helps you to build a continuous relationship with your future, present and past customers. Enterprises can choose their own domain name of the enterprise post office.

3. Advertising alliance promotion

Join an excellent advertising alliance, you can let your ads be displayed and viewed on thousands of websites, can customize the delivery mode, precise delivery, and achieve rapid effect.

4. SEO

SEO is usually used to improve the ranking of specific keywords in search engines. By adding something that search engines like, adding page tags, keyword layouts, external links... You can improve your ranking in search engines.

5. Search engine marketing (SEM)

Unlike SEO, search engine marketing (SEM) is a marketing method that allows you to improve your ranking in search results by paying. Search engine marketing includes pay per click and text related advertising

6. Sns social platform promotion

People who do website know that there are many marketing methods of a website. Only finding the marketing method suitable for the development of the website is the best. After many websites have done marketing, the results show that there are no registered members or registered members. But if they do not register, the key is that the website has not developed. SNS is the same. If SNS is just established, it is necessary to make new friends, if it wants to bring traffic and registered members through a large number of advertisements, then the result is that the flow is coming. It is difficult to stay in these members. The core of SNS development is that there are many old friends of members. Although SNS is created based on the six degree theory, it is necessary for a person to make new friends, But there is no better, more direct, cost-effective way to maintain an old friend. So those SNS websites have been advocating that they can help members know more friends, which reverses the core needs of members. For SNS, the first requirement of members is to maintain old friends in SNS website, and then to develop new friends. If even old friends can not maintain, then even if we know new friends, can we guarantee that new friends will be good friends? Probably most of them are just ordinary netizens.

SNS station to attract people, in addition to the members can maintain their old friends, but also make some new friends they need, but also a website culture or atmosphere, so that members have a sense of belonging, the website atmosphere is really difficult to tell clearly, in short, members are very happy to go to SNS website, and will be proud of the website. At present, some SNS website positioning is a bit strange, for example, 51.com, are some children in it, most white-collar refused to go, why? If you say you are a 51 member, you are a child or a boring person in other people's eyes. For example, the vagrant group mainly focuses on emotional and music exchanges, radio and magazines as its characteristics, and entertainment and leisure as the auxiliary, and the people who drift outside have a good communication platform.

7. Soft text marketing promotion

Promotion of soft text; As the name implies, it is a "text advertisement" written by the marketing planner or the copywriter of the advertising company, compared with the hard advertisement. Compared with hard advertisement, the reason why soft text is called soft language is that it is a word "soft", which is like a long collection of needles, which is not exposed and can overcome the enemy invisible. When you find it a soft article, you have fallen into the trap of "soft text advertising" that has been carefully designed. It pursues a kind of effect of spreading rain and moistening things silently. If hard advertising is the Shaolin Kung Fu of foreign countries; Then, soft text is Mianli Tibetan needle, with soft boxing, soft and hard, both internal and external, is the most powerful marketing means. Soft text should have certain knowledge, language control ability and close to the language of the times in progress. According to the survey of Bai Yi's soft writing, a lot of soft writers are grassroots writers. They have their own fixed occupation. Soft writing is a hobby for them. The increase of grass-roots writers also provides a very wonderful content for soft writing. After all, it is a diversified society. Soft text, not only requires language control ability, but also requires a certain social experience.

8. News media promotion

Media promotion is a relatively complex business model involving cross industry operation“ Media cooperation is an extension of marketing, which makes users more able to access the full information of SMS products, which can play a positive role in brand and development of users.

When it comes to media promotion, it is a way to promote the new media, which is very popular recently, that is, wechat, microblog, forum and other media.

9. Forum promotion

Forum promotion is "using the forum as a platform for network communication, publishing the information of products and services of enterprises through words, pictures, videos, etc., so as to make the target customers more deeply understand the products and services of the enterprise, and finally achieve the network marketing activities that publicize the brand of the enterprise and deepen the market awareness", and can help enterprises cultivate customer loyalty, Timely and effective two-way information communication, this is the Forum promotion.

Forum promotion is a form of Internet at the beginning of its birth. After years of baptism, forum as a network platform has not disappeared, but it has become more and more vigorous. In fact, people have already started to use the forum to carry out various business marketing activities. When the forum became a new media forum, there were some information about enterprise products released by enterprises in the forum. In fact, it is also a simple way to promote the forum.

Forum promotion can be the main channel to support the promotion of the whole website, especially at the beginning of the website, it is a good promotion method. With the super popularity of the forum, Forum promotion is to take the forum as the media, participate in the forum discussion, establish its own popularity and authority, and promote its products or services with it. If it is used well, Forum promotion can be a very effective means of network marketing.

10. Post Bar promotion

The promotion of post bar is a social marketing product based on Baidu Bar launched in 2012. With the help of Baidu Bar strong community platform, the promotion of post bar can meet the needs of community marketing and brand promotion of advertisers, which is an important component of Baidu community marketing products. The promotion of post bar is to distribute the advertisers' marketing activities to the relevant bar accurately through the soft implant of various interactive styles, so as to achieve the goal of community marketing. At the same time, the promotion of post bar can also provide the brand community of the bar for advertisers in the bar, timely release the official information of the brand, and interact with the brand audience in depth to meet the marketing needs of the advertisers.

11. Video promotion

With the further development of network media, the growth of video website shows the coming of a new era. The development of video website is the aggregation of various information content to meet the needs of various levels of Internet users. Next, it is the community atmosphere, personalized needs to meet. In addition, the guarantee of technology follow-up and the corresponding system supply of the state is also increasingly emphasized. The rapid development of network media has been spreading and affecting the corresponding extended media. Media relies on the network as a fast and convenient means to constantly develop itself. Video websites gradually expand themselves by using the convenience, commonality and speediness of network media, Many Internet media, especially video sites, have sprung up. The common video websites are Youku, Sohu Video, Tencent video, LETV, 56 video network, cool 6 network, iqiyi, Phoenix video, potatoes, etc.

Two step marketing method

Two step marketing method

Two step marketing promotion

Marketing network overview the global competition gave birth to the formation of the concept of "marketing network". Marketing network is a kind of development strategy that companies seek "strategic partners" or "allies" at home and abroad, and combine with them to obtain a broader and more effective regional market. The establishment of marketing network makes it possible for a company to launch the same new product in the markets all over the world at the same time. Therefore, it also reduces the risk that the imitators will take away the market due to the delay of entering the markets of other countries and regions due to various restrictions. As early as 1975, Japanese enterprises began to look for trading partners and establish marketing networks around the world. Japanese enterprises have always taken the domestic as the production base, developed products to meet the needs of various countries according to the characteristics of each country, developed export trade, and made huge profits. At the same time, it was also dissatisfied and resisted by the United States and some other countries. In addition, the appreciation of the Japanese yen led to the shrinkage of exports, which forced Japanese enterprises to go abroad and invest in factories and establish marketing networks around the world. In recent years, Japanese enterprises export capital to foreign countries at the rate of tens of billions of dollars every year and establish their own marketing network. It is a new trend of enterprise marketing development in the 1990s to go abroad to find trading partners and take the road of internationalization and collectivization. The function of marketing network has the following functions: first, the function of commodity circulation. If workers want to sell what they produce, they must set up points (shops). The sales points are large and wide, fine and crisscross, forming a network. Only in this way can we achieve enough market share and improve the market share. Therefore, the commodity circulation function of marketing network is obvious. Enterprises pass their products through their own or agent's sales network, and finally complete the sales at the network terminal, forming a round-trip capital flow and logistics, which makes the enterprises constantly gain profits and vitality. Therefore, the marketing network is first of all a "channel", a "channel" to realize the continuous convection of capital flow and logistics, so as to enable enterprises to obtain the power of survival and development. 2、 With the development of market economy and the enhancement of marketing consciousness, the network has been given the important function of marketing promotion. In the strong advertising campaign at the same time, we should not forget to enhance the image and visibility of enterprises in the local. This is a big step forward compared with the traditional concept that the network is only a distribution channel. Some enterprises even build their own marketing network first, create markets, and then build factories. For example, when Guangdong TCL Group entered into the color TV market in 1992, it did not have its own color TV base at all. However, they advocated the concept of "planned marketing promotion", vigorously prepared to build a nationwide marketing network, and did not have factories to find people for processing. They relied on the strong marketing promotion and strong sales promotion of the network all over the country. Miraculously, they ranked among the top three of China's color TV industry in five years, It has become a model of "first market, second factory" in modern marketing. 3、 Information collection function the decision-making behavior of enterprises is not made out of thin air by feeling, but comes from the knowledge based on the collection, induction and analysis of a large amount of information. In addition to major decision-making behavior needs the participation of professional investigation companies, a large number of decisions still rely on the strength of enterprises to collect information. Because the terminal of Li network is closest to the market, the opinions of consumers, the attitude of dealers and even the actions of competitors are sensitive in the market. Enterprises must accurately grasp these information in order to make correct decisions and guide enterprises to take corresponding actions to win in the competition. Therefore, the smooth flow of information within the network is very important. Enterprises must strengthen the system management and comprehensive training, vigorously ensure the rapid and smooth flow of network information, and give full play to the potential of the network in this regard. 4、 Network compatibility network compatibility, that is, on the basis of realizing a product sales, enterprises can constantly adapt to the needs of enterprise development and new product expansion, quickly and effectively improve the sales force of other categories of products, so that they can quickly attack the market and increase market share. Of course, while the network is compatible, it should also pay attention to the previous image positioning of its products, try to weaken the negative impact on this positioning, and achieve the effect of mutual contrast between different products in the same network, so as to effectively save enterprise resources. At present, TCL group, which has the largest and most delicate marketing network among domestic home appliance enterprises, is preparing to launch its own DVD, cordless telephone and computer products on the basis of existing products such as color TV, VCD and home theater. If we can give full play to the advantages of network compatibility, then the rapid promotion of these products in the country is entirely possible. At present, they have begun to face up to this problem, put forward the strategic concept of "network airport" construction, strive to improve the network compatibility, and quickly enhance the market share of new products. 5、 The huge marketing network that absorbs talents is like a huge root. Wherever its tentacles extend, it will greatly establish the image of the enterprise in the local area and absorb local talents like water. This is the requirement of the "talent localization" management principle, and also the root of the network to take root in the local, continuous development and prosperity. This requires the person in charge of the regional network not only to go all out to sell products, but also to pay attention to the local internal management and image construction of the network units, improve the spiritual tension of the network, vigorously absorb high-quality talents, strengthen their loyalty to the enterprise, and improve the performance and level of the whole network operation. 6、 In the increasingly fierce market conditions, it has become the consensus of more and more domestic enterprises to provide warm, thoughtful, meticulous and fast services for consumers and customers. Some color TV manufacturers even take up the banner of "service marketing", and the construction of network in various places makes it possible for the rapid improvement of services in these aspects. The huge network can provide face-to-face smile and care for consumers, making consumers feel the power of the enterprise, and then produce incomparable trust. Of course, the expansion of the intermediate network should also be controlled to avoid the inefficient operation caused by blind expansion and extension. To sum up, the construction of marketing network of some enterprises has gone far beyond the concept of sales network. Its complex functions make the network units have to establish a long-term business vision, integrate into the local social and economic life, and constantly spread corporate culture and values while selling products. In this way, the construction of marketing network will eventually become the cornerstone and the most valuable life resource of the enterprise. Two step marketing (on-line marketing or cybermarketing) is a form of direct marketing. It is the product of the combination of enterprise marketing practice, modern information communication technology and computer network technology. It refers to various marketing activities (including network research, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet marketing, Internet Network new product development, network promotion, network distribution, network service, etc. Generalized two-step marketing, the synonyms of two-step marketing concept include: online marketing, Internet marketing, online marketing, online marketing, etc. Generally speaking, two-step marketing is a marketing activity with the Internet as the main means. Two step marketing has very strong practical characteristics. It is more practical to find the general methods and rules of two-step marketing than empty theoretical discussion“ Tinlu, China's two-step marketing network, collects the latest, complete and perfect two-step marketing information. Therefore, how to define two-step marketing is not the most important. The key is to understand the true meaning and purpose of two-step marketing, that is, to fully understand the new marketing environment of the Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical method of two-step marketing in the research of two-step marketing. Narrow sense of two-step marketing narrow sense of two-step marketing refers to the organization or individual based on the open and convenient Internet, a series of business activities for products and services, so as to meet the needs of the whole process of the organization or individual. Two step marketing is a new type of business marketing model. If you want to learn two-step marketing well, you can refer to the first portal of China's two-step marketing information - China two step marketing website (), which contains a large number of two-step marketing materials, two-step marketing cases, two-step marketing plans, two-step marketing tools and two-step marketing theories, Two step marketing news and other two-step marketing related things. I'm sure you'll get something. Reference: China two step marketing network

What should we pay attention to when talking to the network marketing company?

What should we pay attention to when talking to the network marketing company?

I am the company's planning department. The company needs to promote the network. The president asked me to talk to an avatar promotion company. I agreed to it before the president. However, I haven't done this. Please come in and give some advice on this experience. I would appreciate it. Have a knowledge of avatar promotion best tell me some of their company, thank you!!

To talk to the online marketing company, you just need to let them show their successful cases. Of course, you need to see if the success cases they provide are similar to yours. If not, you should understand their suggestions or solutions for your network marketing. I am a Chinese and English network marketing consultant. If there are any other places that I don't understand, I can add hi to communicate.

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What is network marketing mode?

What is network marketing mode?

Network marketing enterprise overall marketing strategy department to achieve the overall business objectives of the enterprise basic means of the Internet to create a network business environment. Synonyms of various network marketing concepts include: network marketing, Internet marketing, line marketing, network marketing, etc?? Network marketing has strong practical characteristics. In practice, it is found that the general law of network marketing is more practical than the empty theoretical discussion. How to define network marketing is actually not important. To understand the true meaning of network marketing, fully understand the new marketing environment of Internet, and use various Internet tools to provide effective support for network marketing research, we must pay attention to the practical principle of network marketing

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How to deal with problems in network marketing?

How to deal with problems in network marketing?

Analyze the reason, compare the target, measure the gap, find the channel, assign the responsibility to the person, implement the implementation, and track the effect. Time wisdom network - the first network of wisdom industry, home of network marketing.

First of all, what you mean by the problems in network marketing refers to the things or knowledge that you will not encounter in the marketing process, or some marketing crises appear in the marketing process. According to my understanding, the problem you encounter should be some knowledge you don't understand.

Secondly, network marketing is not achieved overnight. It is a long-term work and needs continuous learning and improvement. Especially with the rapid development of Internet and the rapid update of network and mobile Internet, you need to have strong innovation and iteration ability.

Finally, in the process of marketing, there are problems. First, you can go to Baidu online. Generally, there are some suggestions that can be used as a reference; Second, you can go to some professional forums to ask questions, where there will be some professional people to help you answer; Third, you can find those experts in the industry and choose the right time to visit them; There are so many ways, and we can find some groups to discuss with you.

I hope my answer can help you, if you don't understand, you can continue to ask me.

Network marketing

 Specific you can see Baidu.

Network marketing is a kind of marketing. To put it simply, let your products and services be known through the network.

Introduce souwai. Com, you can take a look at their cases and marketing views. Their views on the combination of brand and marketing are worth learning.

What is network marketing mainly about

What is network marketing mainly about

Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.

First of all, we need to understand the purpose of network promotion. In order to attract new customers, maintain the attention of old customers, and optimize the work from the feedback of customers, let's take a look at the main work content of network promotion

1. SEO (external release, on-site release, friend chain exchange, community dissemination, etc.)

2. SEM (promotion of various paid search engines, such as Baidu, Sogou, 360, Google, etc.)

3. Channel promotion (offline and online channel promotion, such as picture advertisement, poster, single page, community, etc.)

4. Copywriting planning (e.g. writing activity marketing copywriting, website marketing copywriting, etc., writing high-quality manuscripts)

Regular network promotion positions will be divided into:

The following positions of network promotion director are: SEM, SEO, editor, copywriter (Assistant), art (Assistant), program (Assistant), channel specialist.

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What's a good job of network marketing?

What's a good job of network marketing?

Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment with the Internet as the basic means

Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.

Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.

Network Marketing presents the following characteristics:

(1) Across time and space. The ultimate goal of marketing is to occupy the market share. Because the Internet has the ability to exchange information beyond the time and space constraints, it makes it possible to break away from the time and space constraints to reach a transaction. Enterprises can have more time and more space for marketing, and can provide global marketing services 24 hours a day, 7 days a week, anytime and anywhere.

(2) Multimedia. The Internet is designed to transmit information of various media, such as text, sound, image and so on, so that the information exchange for the transaction can exist and exchange in various forms, which can give full play to the creativity and initiative of marketing personnel.

(3) Interactive. The Internet displays commodity images, and the commodity information database provides relevant queries to realize the interaction and two-way communication between supply and demand. It can also conduct product testing and consumer satisfaction surveys. The Internet provides the best tools for joint product design, commodity information release and various technical services.

(4) Personalization. Promotion on the Internet is one-to-one, rational, consumer led, non compulsive, step-by-step, and it is a kind of low-cost and humanized promotion, which avoids the interference of strong promotion by salesmen, and establishes a long-term good relationship with consumers through information provision and interactive conversation.

(5) Growth. The number of Internet users is growing rapidly all over the world. Most of them are young, middle-class and have high education level. Because these groups have strong purchasing power and strong market influence, they are a market channel with great development potential.

(6) Integration. Marketing on the Internet can be achieved from commodity information to collection and after-sales service, so it is also a whole marketing channel. On the other hand, enterprises can use the Internet to plan, implement and coordinate different marketing activities, and transmit information to consumers through simultaneous interpreting and communication, so as to avoid the negative effects of inconsistency in different communication.

(7) Advance. Internet is one of the most powerful marketing tools. It has many functions, such as channel, promotion, electronic transaction, interactive customer service, and market information analysis and supply. Its one-to-one marketing ability is in line with the future trend of customized marketing and direct marketing.

(8) High efficiency. The computer can store a large amount of information and inquire on behalf of consumers. The quantity and accuracy of information that can be transmitted far exceeds other media. It can update products or adjust prices in time according to market demand, so it can timely and effectively understand and meet the needs of customers.

(9) Economy. Information exchange through the Internet can replace the previous physical exchange. On the one hand, it can reduce the cost of printing and mailing, sell without stores, free of rent, save water, electricity and labor costs, and on the other hand, it can reduce the loss caused by circuitous multiple exchanges.

(10) Technical. Network marketing is based on the Internet supported by high technology. Enterprises must have certain technical investment and technical support to implement network marketing. Only by changing the traditional organizational form, improving the function of information management department and introducing compound talents who understand marketing and computer technology, can they have market competitive advantage in the future

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Network marketing enterprise's overall marketing strategy

 Network marketing enterprise's overall marketing strategy - the basic means of Internet for the organization department to achieve the enterprise's overall business objectives, create a network business environment, implement various new Internet media and concepts, and promote the realization of organizational transactions more effectively

network marketing

 In short, network marketing is to use the Internet as a means to carry out marketing activities. At present, there is no unified definition of network marketing. Like many new disciplines, researchers have different understanding and understanding of network marketing due to their different research perspectives. Therefore, it is not surprising to see that different books have different descriptions of the concept of network marketing. According to the author's personal understanding, all marketing activities carried out with the Internet as the main means can be called network marketing (sometimes also known as online marketing, Internet marketing, etc., while Hong Kong and Taiwan are mostly called network marketing). In an article published in 2000, Feng Yingjian (author of the Book Fundamentals and practice of network marketing) defined network marketing as:

"Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment with the Internet as the basic means."

This definition has been used in the basis and practice of E-marketing (1st Edition) published in January 2002 and the basis and practice of E-marketing (2nd Edition) published in October 2004. At the same time, it is also found that other books and research articles related to e-marketing often use this definition, which shows that this definition of E-marketing is representative, Especially in the environment of emphasizing the practicality of network marketing, this definition is more convincing.

There are many similar names for network marketing, such as online marketing, online marketing, Internet marketing, etc., which basically mean the same thing.

The concept of network marketing

The concept of network marketing

Online marketing (on-line marketing or e-marketing) comes into being with the Internet entering into commercial applications, especially after the wide application of the world wide web (WWW), e-mail, search engine, social software, etc., the value of online marketing is becoming more and more obvious. It can use a variety of means, such as e-mail marketing, blog and microblog marketing, online advertising marketing, video marketing, media marketing, competitive marketing, SEO optimization ranking marketing, college students' online marketing ability show, etc. Generally speaking, all kinds of marketing activities based on Internet or mobile Internet can be called integrated network marketing. In short, network marketing is a comprehensive marketing activity which takes the Internet as the main platform to achieve a certain marketing purpose.

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What are the strategies of network marketing

What are the strategies of network marketing

The following is a detailed introduction:

Concept of network marketing:

Network marketing is an integral part of the overall marketing strategy of an enterprise, which is carried out to achieve the overall business objectives of an enterprise, and creates various activities in the online business environment by the Internet as the basic means. " This is the definition of network marketing, which is widely quoted by various network marketing textbooks and network marketing papers.

Network marketing includes: online marketing, Internet marketing, online marketing, online marketing, etc. These words all mean the same meaning. Generally speaking, Internet marketing is a marketing activity carried out by Internet as the main means.

Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is why the research on network marketing must pay attention to the practical methods of network marketing.

Methods of network marketing:

The realization of the function of network marketing needs to be through one or more network marketing means. In addition to the registration of search engine, the common network marketing methods include keyword search, network advertising, tmtw call payment advertisement, exchange link, information release, integrated marketing, email list, license e-mail marketing, personalized marketing, membership marketing, viral marketing, etc.

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What do you think and understand about "network marketing"?

What do you think and understand about "network marketing"?

Network marketing is a new marketing mode which takes the Internet as the media, implements marketing activities in new ways, methods and ideas, and more effectively promotes the realization of individual and organizational trading activities. It is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall network marketing body or part of the business objectives, and to create an online business environment with the Internet as the basic means. Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, word-of-mouth marketing, network event marketing, social media marketing, micro blog marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.

  

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What do you think and understand about "network marketing"?

What do you think and understand about "network marketing"?

From the perspective of Internet development

Network marketing is still very practical. With the development of e-commerce becoming more and more mature, the role of network marketing is becoming more and more significant. With the rapid development of e-commerce in modern society, online trading and online promotion are carried out by means of Internet marketing, and Internet marketing activities are implemented in a new idea and new way

Network marketing

 Network marketing is a new marketing mode which takes the Internet as the media, implements marketing activities in new ways, methods and ideas, and more effectively promotes the realization of individual and organizational trading activities. It is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall network marketing body or part of the business objectives, and to create an online business environment with the Internet as the basic means. Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, word-of-mouth marketing, network event marketing, social media marketing, micro blog marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.

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How do I write the online marketing plan for Welsh Disinfectant?

How do I write the online marketing plan for Welsh Disinfectant?

 

1. Disinfectant industry background
2. The current status of Weilushi disinfectant online marketing
Three network marketing plan
Fourth, the effect or goal that the online marketing plan can achieve
Five manpower and material resources that need to be coordinated
Six classic cases done before~
Write a ppt according to this and open it.

Internet Marketing

 Internet Marketing

First, instant interaction. Through the Internet, enterprises can communicate with customers

Instant communication, fast speed, high efficiency, not only that, customers can also take the initiative to search

Ask for product information and reduce waiting time. Modern consumers are more and more interested in waiting

No patience, their questions need to be answered immediately, or they will leave. mutual

The immediacy and interactivity of networking meet this characteristic of consumers

Second, low cost. The low cost advantage of network marketing first comes from its credit

The time cost of information transmission is very low. Information can be transmitted instantly through the Internet

To any place on earth that has access to the Internet,

The time cost is minimal.

secondly,

The economic cost of using network marketing will be lower and lower,

The cost of sending an email is negligible,

With the development of Internet users

With the huge scale, the scale effect of network service providers can be brought into play, and the network needs to be set up

The cost of construction will be lower and lower. Thirdly, the application of the Internet to a certain extent

It weakens the role of channel middlemen, especially online direct sales, which will be greatly reduced

Reduce access costs. Finally, because the advertising on the Internet is charged according to the number of readers, the number of readers is increased

It improves the effectiveness of advertising. According to director of Internet marketing services

Karen

Blue

A survey of a large company shows that,

The cost of online promotion is higher than that of direct mail

A third, but the number of leads more than doubled

Third, "one-to-one" communication. The traditional way of communication is "one to many"

The information provided by enterprises is lack of pertinence, while through the Internet, enterprises can not communicate with each other

But it can achieve "one-to-one" communication, which is more targeted and more effective

Effect.

Fourth, across time and space. As long as the customer is willing, the enterprise can do it 24 hours a day

Provide customers with various information intermittently,

Network marketing reduces the influence of time factor

Ring.

The emergence of the network makes the dissemination of information in today's society reach an unprecedented speed and speed

Density, Internet based marketing activities, can put aside time, space and place

The restriction of domain and country can reduce the market barrier and the obstacle of market expansion, and make the network more convenient

Marketing has the characteristics of globalization and internationalization as soon as it appears

Fifth, detailed and vivid. The network as the media of information is very rich

Advanced technology means, the network can achieve pictures, animation, text and sound

The effective combination of form, sound and text, full and vivid, its content not only includes production

Product and price information, including related knowledge and cultural information. For example, in Starbucks

When you buy coffee from the station, you can not only understand the planting history and production technology of coffee,

How to drink and other information, you can also learn about related club activities, as well as rich information

It's hard for other marketing methods to achieve the colorful coffee culture.

Sixth, the open network architecture makes different software and hardware environment, different

data

The goal of distributed processing, so that online advertising can be accurately, quickly and efficiently

To every potential customer.

Seventh, editorial advertising has become a powerful tool for advertisers, who often use the social media

On the integration of online advertising and world wide web publications.

Advertisers can make up their own names

In advertising articles,

To build credit,

Expand the contact surface,

If used properly,

these

Tips to local recipes, etc.

Eighth, immediate effect monitoring. The use of advanced information technology, advertisers

data It is important to adjust the advertising strategy in time

It's very significant. This is impossible in traditional media.

Only after enterprises understand the advantages of network marketing,

Will be better and more effective

Do a good job in network marketing.

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Why do you want to do network marketing?

Why do you want to do network marketing?

What means does network marketing have, how does mother and baby goods industry do?

Network marketing means

1. network brand. One of the important tasks of network marketing is to establish and promote the brand of enterprises on the Internet, and to extend and expand the offline brands of enterprises on the Internet. Network marketing provides favorable conditions for enterprises to establish brand image by using Internet. Both large enterprises and small and medium-sized enterprises can display brand image in a way suitable for their own enterprises. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, it can achieve the recognition and recognition of customers and the public to the enterprise. Network brand value is one of the manifestations of the effect of network marketing. It can achieve lasting customer relationship and more direct benefits through the value transformation of network brand.

2. website promotion. The necessary access is the basis for the success of network marketing. Especially for small and medium-sized enterprises, due to the limited management resources, there are less opportunities for publishing news, advertising and carrying out large-scale promotion activities. Therefore, the meaning of website promotion through Internet means is more important, which is also the main reason for SMEs to be more keen on network marketing. Even for large enterprises, website promotion is very necessary. In fact, many large enterprises have high visibility, but the number of website visits is not high. Therefore, website promotion is one of the most basic functions of network marketing and the basic work of network marketing.

3. information release. The basic idea of network marketing is to pass the marketing information to target users, partners, public and other groups by various Internet means. Therefore, information release becomes one of the basic functions of network marketing. Internet creates superior conditions for enterprises to publish information, not only can information be published on enterprise website, but also can use various network marketing tools and network service providers' information release channels to spread information to a wider range.

4. sales promotion. The basic purpose of marketing is to provide support for the final increase of sales. Network marketing is no exception. Most of the online marketing methods have the effect of promoting sales directly or indirectly, and there are also many targeted online promotion methods. These promotion methods are not limited to the support of online sales. In fact, online marketing is also valuable for promoting offline sales, That is why some enterprises without online sales business need to carry out online marketing.

5. online sales. Online sales is the extension of enterprise sales channels on the Internet. An enterprise website with online trading function is an online trading place. The construction of online sales channel is not limited to the enterprise website itself, but also includes online shops built on professional e-commerce platforms, and different forms of cooperation with other e-commerce websites, Therefore, online sales is not only a large enterprise can be carried out, but enterprises of different sizes may have online sales channels suitable for their own needs.

6. customer service. Internet provides more convenient online customer service means, from the simplest form of FAQ (FAQ), to e-mail, mailing list, online forum and various instant information services, etc., online customer service has the advantages of low cost and high efficiency, and plays an important role in improving the level of customer service, At the same time, it also directly affects the effect of network marketing, so online customer service has become the basic content of network marketing.

7. customer relationship. Customer relationship plays an important role in developing the long-term value of customers. The marketing mode with customer relationship as the core has become an important strategy for enterprises to create and maintain competitive advantages. Online marketing provides more effective means for establishing customer relationship, improving customer satisfaction and customer loyalty. Through the interaction of online marketing and good customer service means, the network marketing is a key strategy for enterprises to create and maintain competitive advantage, It is necessary for network marketing to improve customer relationship to achieve long-term effect.

8. online research. Online market research has the characteristics of short investigation cycle and low cost. Online research not only provides support for the development of online marketing strategy, but also one of the auxiliary means of the whole market research activities. Reasonable use of online market research means is of great value to marketing strategy. Online market research has the same status as other functions of network marketing, which can be carried out on the basis of the support of other functions, and can be carried out relatively independently. The results of online research can in turn provide support for other functions to play better.

Mother and baby products industry

1、 Make clear positioning

The clear positioning includes the positioning of the target customer group, the positioning of core products, and the positioning of key words.

1. Target customer group

First, we should make clear why I want to be a mother and baby industry. After this answer is determined, we should know exactly which consumer groups the enterprise is facing, that is, our target customers, which age group they belong to, whether they are employed or unemployed, What their common hobbies are and other relevant information are all needed to be clarified by the enterprise through investigation and analysis. Learn to give up and know how to choose.

2. Positioning of core products

What is the core product? Any product is made up of three layers, the core product is the inside, the second is peripheral product, and the third layer is the extension product. Core products are the basic utility or benefits of products provided by customers, that is, the interests that customers really want to buy. In short, they are the use value of products. For example, for washing machines, consumers want to buy "convenient, fast and clean". For cinema, consumers want to buy entertainment. For mother and baby stores, what consumers need is practical, nursing and reassuring.

As a mother and child entrepreneur, we should know what their core products are, what can they provide for their target customer groups, and can help mothers clean easily? Or can you help mothers provide practical diapers?

3. Positioning of key words

The keyword here refers to the text in the search box. The keyword is not necessarily a word, it can be input one, or two, three, four, or even a word, and it is a keyword. The key point, and the place that entrepreneurs need to think about, is what words or sentences my customers will use to search for my products and actively find themselves. Keyword search is one of the main methods of Internet search index, so entrepreneurs should determine their own keywords from the perspective of customers.

2、 Build a marketing website

To build a website is not to make others look beautiful, on the contrary, it should be to enrich the content constantly.

When many enterprise websites are building websites, considering the beautification, they add many dynamic things on the website, such as video, dynamic pictures, etc. Although the effect is really beautiful, it takes consumers a lot of time, because the beautiful and colorful effects slow down the speed of the web page, according to analysis, Consumers haven't seen what they want in 30 seconds, and they will click the fork in the upper right corner of the page and leave forever. Let alone, the web page has not been completely presented in front of the consumers in 30 seconds.

When building marketing websites, enterprises should not only fully prepare the relevant materials of the enterprise, but also plan and layout their own websites. They should do well the content layout of the website from three aspects of the communication power, influence and conversion power of the website, and enrich the content as much as possible.

3、 The promotion of viral marketing

There are many ways to promote and promote products. The key is to have a suitable channel for yourself. Mother and baby products should be known to more people, and it is believed that it can play a most important role in the way of viral marketing.

Viral marketing is a common network marketing method, which is often used for website promotion and brand promotion. Viral marketing uses the principle of Hukou stele communication. On the Internet, this "word of mouth communication" is more convenient and can spread rapidly like virus. Because this viral marketing has become an efficient information dissemination method, and, Because this kind of communication is spontaneous among users, it is almost a non cost means of network marketing. So how should mother and infant enterprises use viral marketing? First, you should choose a virus that matches the mother's characteristics:

For communicators:

She should know what the virus is soon;

2. it is clear that spreading the virus can bring benefits to itself;

3. the benefits of spreading the virus outweigh efforts.

For the recipient:

1. after the first hearing, I feel valuable to further understand the virus;

2. master the basic knowledge necessary for the virus, and be able to quickly understand and understand the fun of the virus;

3. have enough trust or respect for the virus communicators, so they feel it worth taking time.

Next, we need to determine the transmission body of the virus. According to the characteristics of the users of mothers, we can spread the virus through the following ways:

1. IM tools

IM tools are the most convenient and easy to obtain transmission path, a good idea a good virus can be spread in the QQ, MSN, QQ groups of mothers very quickly.

2.Email

Email is a kind of network service that mothers use more frequently. It can provide a new way for virus transmission by email to invite registration and push accurate messages.

3. mother and child Forum

Mother and child forum is the communication place of mothers. It is a common way to find corresponding forum for many topics.

4. mom blog

Blog has been a relatively popular service, mothers like to record the growth of babies in their personal blog, obviously mother blog is also a way of virus transmission.

4、 Careful operation

A successful enterprise website needs to be treated by someone with a heart. Including the content of the website update, analysis of customer needs and purchase, clear the website development plan, team task allocation, etc.

There is a complete team to facilitate the normal operation of the site. The complete team includes promotion personnel, SEO Commissioner, copywriting, art, planning, customer service, etc., which is a systematic and perfect team, which is specially responsible for the operation of the website. In this way, the work content of each employee is very clear. Who is responsible for promotion and who is responsible for planning, besides, it can also have a systematic performance appraisal, Check and supervise the work according to the work of each employee. I hope the above information can help you. We hope to adopt it

Internet marketing

 1. Internet marketing is mainly based on Internet technology, and its essence is marketing;

2. At present, Internet marketing mainly relies on search engine technology SEO and SEM to attract traffic, the latest is new media, there is no standard definition, in the initial stage, need to constantly explore;

3. Internet marketing is a trend, whether from the perspective of employment or to improve their understanding of marketing is very good.

At the beginning, our company also wanted to promote it. After studying it for a long time, we didn't know how to promote it. Later, we felt that it was OK to push it fast and easily. We have been cooperating with each other all the time.

Network marketing

 Network marketing is a planning, implementation and operation management activity based on network and social relationship network to connect enterprises, users and the public, transfer valuable information and services to users and the public, and realize customer value and enterprise marketing objectives. Network marketing is an integral part of an enterprise's overall marketing strategy. Network marketing is a new marketing method to achieve the enterprise's overall business objectives. It takes the Internet as the basic means, creates an online business environment, and uses the interaction of digital information and network media to assist the realization of marketing objectives. In short, network marketing is a series of enterprise activities which take the customer as the center, take the network as the guidance, and carry out for the purpose of enterprise.

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What is "Internet"? In the basic principles and methods of network marketing, which is the basic idea of Internet

What is "Internet"? In the basic principles and methods of network marketing, which is the basic idea of Internet

summary

Synonyms of Internet marketing include: Internet marketing, Internet marketing, online marketing, Internet marketing, etc. These words all have the same meaning. Generally speaking, Internet marketing is a marketing activity with Internet as the main means.

Law of method

Internet marketing has strong practical characteristics. It is more practical to find the general methods and rules of Internet marketing than empty theoretical discussion“ "China network marketing network" collects the latest and most complete network marketing information. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.

Internet marketing editor in narrow sense

In a narrow sense, Internet marketing refers to a series of business activities that organizations or individuals do for products and services based on the open and convenient Internet, so as to meet the needs of organizations or individuals. Internet marketing is a new business marketing mode.

It is through the Internet as a means to promote products and sell products.

Marketing skills editor

Add potential customer data

Most of the websites let these people come and go quietly, wasting a lot of potential customers. So Xiaohei suggests that you must use a skill to let most users who log on your website willingly leave their contact information first. In this way, as long as you continue to carry out the database marketing strategy that potential customers are willing to accept, they will gradually become your customers.

Influencing potential customer decisions

Most people have herd mentality, so when buying a product, the comments of other people who have bought the product will have a great impact on the purchase decision of potential customers. Therefore, more than six or seven products should be put on the bottom of each product, and the good evaluation of this product should be made by customers from all angles.

Promote repeat buying

1. Coupon strategy: after a customer successfully orders, he must give the customer a coupon, and then within a certain period of time, when purchasing the product, the coupon can be used as a certain amount, but it will be invalid after expiration. In this way, the customer will find a way to spend the coupon or give it to his friends in need.

2. Database marketing: regularly push valuable information to customers, at the same time, reasonable with product promotion advertising. Because most of the domestic e-commerce website will only push ads to customers, so the effect is very poor. You must send your customers the information they like. Reasonable integration into advertising, what information customers like?

These suggestions are an effective way for almost all netizens to implement immediately after reading them. We can immediately experience that relying on online marketing and user experience can create miracles at any time

What does network marketing do?

What does network marketing do?

Network marketing is an integral part of an enterprise's overall marketing strategy

It is a variety of activities to achieve the overall business objectives of the enterprise and create an online business environment with the Internet as the basic means. Generally speaking, network marketing is a marketing activity carried out by means of Internet. Network marketing is to implement marketing activities in line with the ways, methods and concepts of network communication, with the Internet as the carrier, in order to achieve organizational goals or social values. Network marketing came into being in the 1990s and has developed since the end of the 20th century. The background of the emergence and development of network marketing mainly includes three aspects: the development of network information technology, the change of consumer values, and the fierce business competition. The synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, word-of-mouth marketing, video marketing, network event marketing, social media marketing, microblog marketing

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Network marketing and network marketing

Network marketing and network marketing

Generally, Internet and Internet are the same

Online marketing, also known as network marketing, is a new marketing method based on the Internet, using the interaction of digital information and network media to assist the realization of marketing objectives.

1. Internet marketing in a broad sense

Synonyms of online marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, online marketing is a marketing activity with the Internet as the main means.

Online marketing has strong practical characteristics. It is more practical to find the general methods and rules of online marketing than empty theoretical discussion“ "China network marketing network" collects the latest and most complete online marketing information. Therefore, how to define online marketing is not the most important. The key is to understand the real meaning and purpose of online marketing, that is, to fully understand the new marketing environment of the Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of online marketing in the research of online marketing.

2. Narrow sense of online marketing

In a narrow sense, online marketing refers to a series of business activities that organizations or individuals do for products and services based on the open and convenient Internet, so as to meet the needs of organizations or individuals. Online marketing is a new business marketing mode

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Internet Marketing

 Internet Marketing

1. From market orientation to customer orientation

2. Homogenization, large-scale to personalized, one-to-one transformation

3. From one-way marketing to synchronous and interactive marketing

4. Marketing management has developed from a decentralized and independent process to a unified collaborative work process

Network marketing (on-line marketing or cybermarketing) is a form of direct marketing. It is the product of the combination of enterprise marketing practice, modern information communication technology and computer network technology. It refers to all kinds of marketing activities (including network research, Internet marketing and Internet Marketing) based on electronic information technology and computer network Network new product development, network promotion, network distribution, network service, etc.

Advantages of network marketing:

1. It is beneficial for enterprises to gain competitive advantage in the future, because the network allows consumers to know some products of your company earlier, and directly guide consumers to recognize products, thus occupying some markets of consumers.

2. Make the decision of consumption more convenient and independent. Because Internet browsing is not limited by time and place, and it doesn't have to compare quality and price in shopping malls, and it doesn't have to face the "enthusiastic promotion" of sales. It's entirely up to you. You just need to operate the mouse. This kind of flexibility, quickness and convenience can't be compared with shopping malls, Especially by many people who don't have time or don't like shopping.

3. It is beneficial for enterprises to obtain cost advantage. The cost of publishing information on the Internet is limited. Selling products directly to consumers can shorten the distribution process, and anyone can get the information freely. It can broaden the scope of sales, which can save the cost of the salesman running blindly outside. So as to reduce the cost and make the product price competitive. Most of the visitors are customers who are interested in this kind of products. The audience is accurate, which can avoid a lot of useless information transmission and save costs.

4. Good communication between enterprises and customers. Questionnaire can be made to collect customers' opinions, so that customers can participate in the design, development and production of products, so as to make the production truly customer-centered, meet customers' needs from all aspects, and avoid unnecessary waste. Businesses can set up a special person to answer questions to help customers understand the information about the products, so that the communication is humanized and personalized.

5. It is beneficial for enterprises to provide better service. People are most afraid to meet two kinds of "salesmen". One is "cold as ice", which makes people dare not buy; The other is "enthusiastic like fire", which makes people have to buy. Although the sales are successful, customers complain. The one-to-one service of network marketing, however, leaves customers more free space to consider, avoids impulse shopping, and can make more decisions after comparison. Online services can be 24-hour services, and more quickly. This provides fast service and reduces the cost of service.

6. It is helpful for enterprises to improve the multimedia effect of product promotion. Network advertising has the characteristics of large information carrying capacity of print media, and also has the visual and auditory effects of radio media. It can be described as both picture and text, audio and video. Moreover, the advertisement release does not need printing, saves paper, and is not limited by time and layout. Customers can get it at any time as long as they need it.

Everything has its advantages and disadvantages, and network marketing is no exception. Compared with traditional marketing, the main disadvantages of network marketing are as follows:

1. Lack of trust. People still believe in the idea that seeing is believing. They still have to look around and feel things with their own hands before they can rest assured. It's no wonder that the reputation of the merchants is not good. Although they promise a lot, they say one thing and do another, which makes consumers have to shop around. They are afraid that what they buy at home is different from what they introduce. Although it's a little troublesome, it's better than looking at their faces when they return or exchange goods. To develop online shopping, quality assurance is an important aspect.

2. Lack of interest. Online shopping is a cold, emotionless machine. It has no elegant and comfortable atmosphere in the shopping mall, lacks the fun of shopping in groups, and has no exquisite goods to enjoy. Sometimes, the purpose of shopping is not necessarily shopping, it can be a kind of leisure and entertainment, or enjoyment. Online shopping also has the inconvenience of trial, consumers have no on-the-spot experience, and can't judge whether it is true or not from the expression of the salesman. The real object is always more real and vivid than the image. Therefore, for many people, online shopping is not attractive enough.

3. The price issue is becoming more sensitive. With sufficient information on the Internet, consumers do not have to compare prices between the East and the West. They just need to browse the merchant's website to compare the goods. For the merchant, it is easy to cause a price war, reduce the profit margin of the industry, or lead to both losses. For some products with certain price flexibility, it is not easy to bargain on the Internet, which may delay business opportunities.

4. The advertising effect is not good. Although online advertising has the effect of multimedia, due to the limitations of the available advertising space and computer screen, its color is not as good as magazine and TV, and its sound effect is not as good as TV and radio.

5. The passivity of enterprise sales promotion is increasing. The information on the Internet can only wait for customers to come and ask for it, instead of taking the initiative to attack. What is achieved is only point-to-point communication, and it does not have the effect of compulsory viewing. The initiative is in the hands of consumers, and they can choose to see or not. The business is just waiting for the hare. Let's make good use of the Internet to do a good job in our enterprise's network marketing. We should correct and learn some disadvantages in network marketing and traditional marketing. As a new way of marketing and communication, network marketing still needs to be improved and developed. I believe that with the development of network technology and the popularity of the Internet, people's understanding of network marketing, and I believe that general enterprises will make proud achievements in network marketing.

Network marketing can be divided into broad sense and narrow sense according to the way of its realization. Broad sense network marketing refers to the marketing activities carried out by enterprises using all computer networks (including intranet intranet, EDI industry system special line network and Internet), while narrow sense network marketing refers to Internet marketing. Internet, the largest computer network system in the world.

As of February 1998, the Internet has covered more than 170 countries and regions, connecting more than 60000 regional networks, more than 6 million hosts, and has about 130 million users. Moreover, network usage is still growing at a rate of 15% per month. The Internet is rapidly penetrating into all fields of social politics, economy and culture, entering people's daily life, and bringing great changes in social economy and people's way of life. Human beings have begun to enter the network society. More and more enterprises realize the role of the Internet in the development of enterprise management, and occupy this technological commanding height one after another, and regard it as the main way of future competitive advantage.

At present, in the United States, more than 40% of enterprises are using the Internet to carry out marketing business; In North America, Western Europe and Japan, the number of enterprises joining the Internet has doubled every month since 1995; Almost all of the top 500 companies in the world, according to Fortune magazine, carry out online marketing business. According to the statistics of the International Telecommunication Union and International Data Corporation of the United States, the global Internet trade volume was US $3 billion in 1996, US $13.4 billion in 1997 and US $31.3 billion in 1998. It is estimated that it will reach US $71 billion in 1999 and US $223 billion in 2000. By 2010, the Internet trade volume will account for 42% of the global trade volume. Network contains unlimited market and breeds thousands of business opportunities. Network marketing has great development prospects and will become the mainstream of enterprise marketing in the 21st century.

As a new marketing method, network marketing has obvious advantages compared with traditional marketing methods.

First of all, network media has the characteristics of wide communication range, fast speed, no time and geographical restrictions, no time and layout constraints, detailed content, multimedia transmission, vivid image, two-way communication, rapid feedback and so on, which is conducive to improving the efficiency of enterprise marketing information communication, enhancing the effect of enterprise marketing information communication, and reducing the cost of enterprise marketing information communication.

Secondly, network marketing has no store rent cost. And the realization of product direct sales can help enterprises reduce inventory pressure and operating costs.

Third, the Internet covers the global market, through which enterprises can easily and quickly enter any country's market. In particular, the second WTO Ministerial Conference decided not to levy tariffs on Internet trade before the next ministerial conference. Internet marketing has set up a green channel for enterprises to access the international market.

Fourth, on the Internet, no enterprise is absolutely limited by its own scale, and can equally obtain information from all over the world and display itself equally, which creates an excellent space for the development of small and medium-sized enterprises. By using the Internet, small and medium-sized enterprises can quickly establish their own global information network and trade network at a very low cost, and quickly transfer product information to the market. Only large companies with strong financial resources can reach the market and compete with large enterprises equally. From this point of view, network marketing provides a powerful competitive weapon for small and medium-sized enterprises which are just starting and facing strong competitors.

Fifth, network marketing can make consumers have more freedom of choice than traditional marketing. According to their own characteristics and needs, consumers can quickly find satisfying products and make full comparison, which is not limited by region and time in the world, which is conducive to saving consumers' transaction time and transaction cost. In addition, the Internet can also help enterprises to achieve one-to-one communication with consumers, so that enterprises can provide one-to-one personalized services for the individual needs of consumers.

Of course, all things have their own advantages and disadvantages. As a new marketing method, network marketing has strong vitality, but there are also some shortcomings. For example, online marketing, especially online distribution, can not meet the psychological needs of consumers' personal social communication. Consumers can not show their social status, achievements or ability to pay by shopping process. Nevertheless, network marketing, as a new marketing method in the 21st century, is irresistible and will become a sharp weapon for global enterprises to compete.

The current situation of network marketing in China

In China, network marketing started late, until 1996, it began to be tried by Chinese enterprises. According to media reports: in 1996, Li Hongru, a farmer in Qingzhou, Shandong Province, opened an "online flower shop" on the Internet for the first time, with an annual sales revenue of 9.5 million yuan and customers all over the country, but the company did not have a salesman; In 1997, Jiangsu Wuxi cygnet used the Internet to release the information of cooperative production of dishwasher to 8 international large-scale washing machine manufacturers, and through online negotiation, confirmed Ariston as a partner, signed a contract of 29.8 million yuan; Haier Group sold 3000 refrigerators to Ireland through the Internet in 1997. By May 12, 1999, the company had released 11298 information times, accepted and processed more than 3600 e-mails from users, and the number of visitors increased from 2300 per day in the same period of last year to 27000 per day now. 20% of its export business was realized through the Internet. Many commercial enterprises in Beijing, Shanghai, Guangzhou and other places have also set up virtual stores on the Internet. There are about 100 online stores nationwide. At present, network marketing has been adopted by Chinese enterprises. Various network marketing activities, such as network research, network advertising, network distribution and network service, are actively involved in the production and operation of enterprises. Statistics from the National Information Center show that at present, more than 80000 enterprises in China have joined the Internet and are involved in network marketing. Among them, computer industry, communication industry and financial industry are more common. Computer industry accounts for 34%, communication industry 23%, financial industry 11% and others 32%.

Please help me solve a problem of traditional marketing and network marketing

Please help me solve a problem of traditional marketing and network marketing

This paper discusses the differences and relations between traditional marketing and Internet marketing, and illustrates the opportunities and challenges brought by internet marketing to traditional marketing with examples?

Compared with traditional marketing, network marketing has many advantages, and also has many functions for enterprises or customers. These functions are reflected in the following aspects.

（1） It helps to reduce the cost

Purchasing raw materials is a tedious and complicated work for enterprises. Using network can combine purchasing products with manufacturing and simplify purchasing procedure. Using EDI (Electronic Data Interchange) for paperless office, usually can save 5% - 10% of the purchase cost for enterprises“ EDI is an information technology that uses electronic means, standardized format and computer network to transmit and exchange structured data ③ In addition, traditional store promotion needs to invest a lot of money and manpower to conduct market research, and the cost of online promotion is equivalent to 1% of the cost of direct mail advertising. The average cost of online advertising is only 3% of that of traditional media, which can well reduce the cost of enterprises from the aspects of cost and sales.

（2） Can help enterprises increase sales opportunities, promote sales

The network can provide enterprises with all-weather advertising and services, and can also connect advertising and ordering as a whole to promote purchase intention. In addition, through the network, enterprises can integrate with the international market, reduce market barriers, and eliminate the influence of time and geographical barriers on sales of Companies in different countries. Traditional store sales have regional limitations. People can only shop on their own, which restricts the development scale of the store. Network marketing has the characteristics of all-weather operation without time limit, business scope without borders and regional boundaries, and refined and simplified marketing links. It can go beyond the limitation of time and space. In this way, through the unique characteristics of the network, can help enterprises better promote sales, so as to improve the market share of enterprises.

（3） It has strong interactivity and helps to achieve the whole marketing goal

Network has the characteristics of initiative and interaction, and can be extended indefinitely. In the traditional store sales, the communication between enterprises and consumers is more difficult. In the network environment, enterprises can greatly strengthen the contact between enterprises and customers in the form of bulletin board, website forum and e-mail. Enterprises can effectively understand the demand information of customers, so as to establish a database for management and use these information, To provide the basis for the marketing planning of enterprises, so as to improve the interaction between consumers and enterprises, and help enterprises achieve sales goals.

（4） It can effectively serve customers and meet their needs

The essence of marketing is to remove or reduce barriers and guide goods or services to transfer from producers to consumers. Network marketing is a kind of marketing mode that focuses on customers and emphasizes personalization. Compared with any stage or mode in traditional marketing, it can better reflect the "central" position of customers. In addition, network marketing can meet customers' demand for shopping convenience and improve customers' shopping efficiency. Through the network, customers can learn relevant information before shopping, spend time at home and get in touch with manufacturers after purchasing. In addition, network marketing can save the huge promotion and circulation costs that the traditional marketing methods have to spend for enterprises, thus making the decline of commodity costs and prices possible.

（5） It has high efficiency

Network has the characteristics of fast and convenient, network marketing combined with this advantage of the network, so that the efficiency of business marketing activities is improved. This efficiency is fully applied to all aspects of sales activities, so that a lot of useful information for enterprises can be used comprehensively, which plays a guiding role in the development of enterprises. The high efficiency of the network is more conducive to network marketing, so that the marketing process is more rapid and timely to meet the requirements of market development.

The above is the advantages of network marketing, there are disadvantages as follows, advantages and disadvantages is the difference between the two

The products suitable for network marketing are limited; Network marketing channels need to be improved; The payment of network marketing; Network marketing consciousness is not strong, lack of knowledge; Network marketing has security problems

The above is my part about network marketing. I hope it can help you

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What is product network marketing?

What is product network marketing?

？“ Network marketing is an integral part of the enterprise's overall marketing strategy, which is carried out to achieve the overall business objectives of the enterprise, and the Internet is the basic means of marketing

Activities to create an online business environment. " Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.

Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing

How to understand network marketing correctly

How to understand network marketing correctly

Spent a lot of money to sign up for learning SEO, learning all kinds of network technology;

Pay close attention to a lot of network big cattle, learn their method, eager to learn their dry goods experience;

Spend a lot of time every day studying various network marketing methods;

Post, post, rank, absorb powder, lead flow

…..

Have you ever thought about doing so much by yourself? What is the result you want?

What do you want:

Sell products and services on the Internet?

A lot of fans?

Search engine key ICIBA screen ranking?

……

If you don't know what you want: there's no point in doing these things!

For example: my entity enterprise does interior decoration, and the result I want is to bring customers to me through the network channel;

My ranking is No.1. I have a lot of local fans who need to decorate (you have accurate customer information), but I didn't let the customers who see my information come to me to decorate. What's the use? My investment is in vain!

Some people will ask me: is that your transformation not good?

yes!

You're so smart, you see the point!

We often do network promotion and transformation; However, many people ignore the transformation and blindly study and promote it; They don't get the results they want. They feel that the network is ineffective and more difficult to do; Time accumulation, the whole person is almost nervous, more and more lose confidence in network marketing!

As you said, the transformation is not done well! When you are studying all kinds of promotion, when you want to achieve the results you want, have you done a good job in transformation?

Some people will ask: how to do transformation? I am also studying transformation;

Well, you are much smarter than the average network practitioners. You see that!

Do network marketing, thinking is very important, technology platform is just a move and channel, not necessarily addicted to a move!

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Network marketing

 Network marketing is an integral part of the overall marketing strategy of an enterprise. It is a variety of activities to achieve the overall business objectives of an enterprise and to create an online business environment with the Internet as the basic means. The synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means. It's different from network maintenance. Do you plan to study computer network?

Network marketing engineer

"Network marketing engineer" is a professional name, which is simply "professionals engaged in network marketing promotion". At the same time, "network marketing engineer" is also a certificate issued by the Ministry of information industry.

Network marketing engineers are mainly engaged in the actual combat of network marketing related technologies and skills, such as SEO technology, search engine technology, SEM, viral marketing, etc. of course, we can learn these technologies and skills by referring to many documents, such as the document of "network marketing promotion technology, skills deep decryption" of "Internet technology customer".

I hope you go further and further on the road of network marketing full of hope. Come on!!!

What does the network marketing engineer do?

What does the network marketing engineer do?

Who knows what network marketing engineer does? Is it network maintenance?

(1) Familiar with the basic knowledge of computer system;

(2) Familiar with the basic knowledge of network operating system;

(3) Understand the design and development method of computer application system;

(4) Familiar with the basic knowledge of data communication;

(5) Familiar with the basic knowledge of system security and data security;

(6) Master the basic technology of network security and the main security protocols and security systems;

(7) Master the basic principles of computer network architecture and network protocol;

(8) Master the standardization knowledge of computer network;

(9) Master LAN networking technology, understand the basic technology of man and WAN;

(10) Master computer network interconnection technology;

(11) Master the networking method and network application service technology of TCP / IP protocol network;

(12) Understand access network and access technology;

(13) Master the basic principles and operation methods of network management;

(14) Familiar with network system performance testing and optimization technology, as well as reliability design technology;

(15) Understand the basic principle and technology of network application;

(16) Understand the new network technology and its development trend;

(17) Understand the laws and regulations related to intellectual property and Internet;

(18) Read and understand English materials in this field correctly.

The qualified personnel who have passed the examination at the same level can plan and design the network system and install and debug the software and hardware of the network equipment according to the requirements of the application department, can operate, maintain and manage the network system, can manage the network resources efficiently, reliably and safely, and can provide technical support and guidance for the system development as network professionals, Have the practical working ability and professional level of engineer, can guide assistant engineer to engage in the construction and management of network system.

Most of the network engineers in Internet cafes are system and Intranet engineers. They are familiar with the structure of the intranet.

Most of the company's network engineers are strategy engineers, who are familiar with various restriction strategies.

Telecom Network Engineer: intranet engineer, node engineer. The Department is divided into two parts: Engineering Department and technology department.

Network engineers are network technicians who master the theoretical knowledge and operation skills of network technology through learning and training. Network engineer can be engaged in the design, construction, operation and maintenance of computer information system.

It's different from software engineers.

Almost all IT enterprises need network engineers to help users design and build computer information systems; Almost all it customers with computer information systems need network engineers to be responsible for operation and maintenance. Therefore, network engineers have more employment opportunities than software engineers. They can develop in the fields of database management, web development, it sales, Internet programming, database application, network development and customer support. Moreover, the salary is not bad. Statistics show that the average monthly salary of network technicians is about 2000-3000 yuan, while the highest salary is more than 5000 yuan.