Characteristics of network marketing

Characteristics of network marketing

1. The particularity of transaction

From the perspective of transaction subjects, with the increase of Internet users and the development of e-commerce, the number of online shopping is increasing. But the main body of online shoppers is still a customer group with the following common characteristics: young, relatively rich, relatively knowledgeable people. From the point of view of the characteristics of sales objects, not all goods are suitable for online sales.

2. New marketing means

Network marketing is a new subject based on the application and development of modern electronic technology and communication technology, which is closely related to the change and competition of market and the change of marketing concept. Compared with traditional marketing, network marketing has obvious advantages in many aspects.

3. The change of marketing system

Network marketing is not isolated. In many cases, network marketing is the application and development of traditional marketing theory in the Internet environment. Network marketing is an indispensable part of marketing in the Internet era. The means of network marketing are not limited to the Internet, but focus on the combination of online marketing and offline marketing. Online marketing and offline marketing are complementary and mutually promoting marketing system.