I agree with you very much. It's a little difficult for small enterprises to do network marketing

I agree with you very much. It's a little difficult for small enterprises to do network marketing

The content of network marketing is diversified, and our most common ones are articles, videos, music, maps and games. Small and medium-sized enterprises generally face some problems in online marketing, such as lack of trust, technology and security problems, price problems, poor advertising effect, passivity and so on. This article will share with you the aspects that small and medium-sized enterprises need to meet in online marketing.

First: learn to analyze and meet customer needs

Whether we carry out soft text marketing, microblog marketing, blog marketing, or wechat marketing, the most important thing is always the publicity content we make. Each type of network marketing website has its own characteristics, but no matter how, it is always their common goal to meet the needs of customers.

There are a lot of customer needs, which can be divided into main needs, secondary needs, and also can be divided into appearance needs and potential needs. Only when we have a deep understanding of the needs of our target user groups, can we effectively distinguish their different needs, and then find the selling points of our enterprise products according to their needs.

Through the statistical data to analyze the user's purchase behavior, this is the most rational way of analysis. You can ask yourself, your friends and colleagues to test, to guess the real needs of users, and think about what they want most from the perspective of customers. Then the needs of other consumers will not differ too much from our own needs. We can find more people to conduct surveys and tests, online or offline. It has proved that this method is very effective, Most people use this method in their daily decision-making. After all, it's very boring to study data all day long.

Second: communication

High quality content not only has to meet the needs of customers, but also has value to customers. At the same time, it must have its own communication power. The most perfect way is to make ordinary users actively spread. Let more people know with the fastest speed and form a good reputation. For example, "m + people enjoy benefits: people share, benefit life" is an easy to understand sentence. Next, we talk about the rational use of network communication channels. There are many websites on the Internet, and their influence is very scattered. The human and material resources of small and medium-sized enterprises are very limited, and the human and material resources of enterprises are very limited. It is very difficult to fully cover them, So we need the help of our customers to actively spread.

So what kind of content is conducive to the active dissemination of Internet users?

1 professional knowledge content professional knowledge content is the most easily recognized by others, and often can arouse the desire of users to reprint. Good things will be shared with people around you, and professional articles can also give you an impression of authority, which is of great help to the establishment of trust in the future.

2. It's human nature to pursue novelty and share with friends what you can't understand,

Funny content pursues happiness, and sharing happiness is something everyone is willing to do, so when content makes people feel happy, it is easy to get the favor of others.

When one's emotion changes dramatically, it's easy to spread one's emotion to others. Reasonable use of human emotions, will play an unexpected effect for our marketing.

In addition to the spiritual satisfaction of users, the fifth kind of content that can bring practical benefits to itself is to make users get material satisfaction. Because it costs money, the frequency of use is very low. At this time, the content itself is not important, and users who reprint the content can get some kind of reward. The most common way is to get points or small gifts after reprinting.

We need to study what kind of mentality will make netizens actively spread. As long as it hits humanity, it can make them actively spread. All the hottest events in recent years are like this; Enterprises do marketing for three purposes: popularity, honor, the increase of returning customers. So we do network marketing content these three aspects should be considered. Let others take the initiative to spread, we should give him a reason to grasp the user's psychology and make rational use of it.