network marketing

 In short, network marketing is to use the Internet as a means to carry out marketing activities. At present, there is no unified definition of network marketing. Like many new disciplines, researchers have different understanding and understanding of network marketing due to their different research perspectives. Therefore, it is not surprising to see that different books have different descriptions of the concept of network marketing. According to the author's personal understanding, all marketing activities carried out with the Internet as the main means can be called network marketing (sometimes also known as online marketing, Internet marketing, etc., while Hong Kong and Taiwan are mostly called network marketing). In an article published in 2000, Feng Yingjian (author of the Book Fundamentals and practice of network marketing) defined network marketing as:

"Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment with the Internet as the basic means."

This definition has been used in the basis and practice of E-marketing (1st Edition) published in January 2002 and the basis and practice of E-marketing (2nd Edition) published in October 2004. At the same time, it is also found that other books and research articles related to e-marketing often use this definition, which shows that this definition of E-marketing is representative, Especially in the environment of emphasizing the practicality of network marketing, this definition is more convincing.

There are many similar names for network marketing, such as online marketing, online marketing, Internet marketing, etc., which basically mean the same thing.