Six network marketing strategy skills to introduce.
1. retain customers and add sales
Modern marketing thinks that preserving an old customer is equivalent to competing for five new customers. Through network marketing, we can achieve the intention of working better on customers, then strengthen the relationship with customers, establish customer loyalty and keep customers forever. Satisfied and loyal customers are always willing to buy the company's products, which naturally improves the sales of the company.
2. supply of useful information affects consumption
This model is especially suitable for enterprises sold through retail channels. They can provide useful information to customers through the network, including new product information and new use of products, and can be changed timely according to the situation, and adhere to the freshness and attraction of online sites. These useful new information can affect the consumer's desire to consume, and then add the purchase.
3. simplify the way of sale and reduce the handling costs
The most direct benefit of selling by using network comes from its direct marketing function: after simplifying the selling way, reducing the cost of sale, and finally reaching the intention of reducing the processing cost. This model is suitable for enterprises that use the network as direct marketing objects.
4. the enterprise interacts with users and improves the loyalty of customers
Newspapers and magazine publishers go through their web pages to promote the participation of customers. Their web pages enable customers to form some common topics according to their hobbies, and also provide a much higher degree of reading and editing communication opportunities than the traditional "letter to amendment". The result is that the loyalty of subscribers has been improved effectively.
5. improve brand awareness and get higher profits
The enterprise can through the web page planning, outstanding brand promotion, establish all the corporate brand image, establish customer loyalty, complete the market penetration, and finally reach the intention of improving the market share.
The above figure shows: six strategies and skills of online marketing
6. database marketing
The network is strong and accurate_ The ambition of library can be used for the real-time and interactive characteristics of the network_ The library completes dynamic correction and addition. With an instant search for the market situation_ Library is the root of the company's rational and dynamic decision-making plan.
7. starting from common topics
The common topic is the first step of network marketing planning. A topic with appeal and attraction can not only add the amount of search and attention of enterprise brand, but also reflect the best civilization of an enterprise. Experts point out that Baidu Index is a channel for enterprises to understand hot topics. Enterprises should strive to be the first person to eat crabs on common topics, and combine the hot topics with the actual situation of their own enterprise network marketing.
8. use good popularity channel
Network marketing planning refers to planning a plan, using the network brand to promote, and then improve the brand awareness of the enterprise, and improve the sales of products or services of the enterprise. If you want more consumers to understand the information of the enterprise, the popularity channel is a good promotion and selection. The attention and search amount of popularity channel are obvious. When the enterprise publishes information on the popular channel, the popularity channel can make more consumers read the information of the enterprise to the maximum extent.
9. channel selection is biased
Channel selection will affect the quality of network marketing to a certain extent. Tanzhou education ziyuah role advocates that enterprises can choose their own official websites in channel selection. The official website of enterprises has certain authority, and can increase the influence of improving brand when carrying out network marketing. However, the enterprise should pay attention to whether the official website and the topic are harmonious. If it is not harmonious, the enterprise can choose the popular channel with strong relevance with your affairs, borrow the amount of popular channels to find and improve the popularity and attention of the enterprise.