What are the differences among e-commerce, network marketing and online trade?
According to relevant articles of "China network marketing network" tinlu, e-commerce covers a wide range, which can be generally divided into business to business or business to consumer. In addition, there is the consumer to consumer growth model. With the increasing population of Internet users in China, the consumption mode of online shopping and payment by bank card has become more and more popular, the market share is also growing rapidly, and e-commerce websites are emerging one after another. The most common security mechanisms of e-commerce are SSL and set.
Network marketing (on-line marketing or cybermarketing) is a form of direct marketing. It is the product of the combination of enterprise marketing practice, modern information communication technology and computer network technology. It refers to all kinds of marketing activities (including network research, Internet marketing and Internet Marketing) based on electronic information technology and computer network Network new product development, network promotion, network distribution, network service, etc.
1. Network marketing in a broad sense
Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.
Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion“ Tinlu, China's Internet marketing network, collects the latest, complete and perfect Internet marketing information. Therefore, how to define Internet marketing is not the most important. The key is to understand the real meaning and purpose of Internet marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.
2. Narrow sense of network marketing
In a narrow sense, network marketing refers to a series of business activities that organizations or individuals do for products and services based on the open and convenient Internet, so as to meet the needs of organizations or individuals. Network marketing is a new business marketing mode