What are the skills of network marketing?
I don't know much about network marketing. I hope to get your help
Websites complement each other by exchanging links to achieve the purpose of mutual promotion; Brand promotion through online advertising has the most direct effect; Release the latest product information, promotional information, etc. through the advantages of the Internet; On the platform of e-commerce, it is also an effective means of network marketing for businesses to run their own online stores.
1. Exchange links
Exchange link or reciprocal link is a simple form of cooperation between websites with certain complementary advantages, that is, to place the logo or website name of the other website on their own website and set the hyperlink of the other website, so that users can find their own website from the cooperative website and achieve the purpose of mutual promotion.
The role of exchange links is mainly manifested in several aspects: access, increase the user's impression when browsing, increase the advantage in search engine ranking, increase the credibility of visitors through the recommendation of cooperative websites, etc. More importantly, the significance of exchange links has gone beyond whether it can increase the number of visits. What is more important than the direct effect is the recognition and recognition of the industry. Exchange links should pay attention to the quality of the other side's website, exchange links are mainly through tools to view the other side's website PR - snapshot - included quantity - keyword ranking and other information.
2. Online advertising
Almost all the network marketing activities are related to brand image. Among all the network marketing means related to brand promotion, the role of network advertising is the most direct. Banner used to be the mainstream (though not the only form) of online advertising. After 2001, a vigorous innovation movement was launched in the field of online advertising, and new forms of advertising appeared constantly. New types of advertising overcame the weaknesses of standard banner, such as limited information and poor interaction, So we get a relatively high click rate.
3. Information release
Information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also release information yourself. The most important thing is to publish valuable information on your website in time, so as to give full play to the functions of the website, such as new product information, preferential promotion information and other advantageous functions.
4. Email marketing
E-mail marketing based on user permission has obvious advantages over traditional promotion methods or unlicensed e-mail marketing, such as reducing the nuisance of advertising to users, increasing the accuracy of potential customer positioning, enhancing the relationship with customers, and improving brand loyalty. The premise of developing e-mail marketing is to have the e-mail addresses of potential users, which can be collected and sorted out by enterprises themselves from users and potential users' data, and can also make use of the potential user resources of a third party.
5. Mailing list
In fact, mailing list is also a form of e-mail marketing. Mailing list is also based on the principle of user permission. Users are willing to join and exit freely. Slightly different, e-mail marketing directly sends promotion information to users, while mailing list realizes the purpose of marketing by providing valuable information for users and adding appropriate promotion information into the email content.
The main value of mailing list is shown in four aspects: as a promotion tool of the company's products or services, convenient communication with users, obtaining sponsorship or selling advertising space, charging information services. There are many forms of mailing list, such as news mail, various electronic publications, new product notice, promotional information, important event reminder service and so on.
6. Personalized marketing
The main contents of personalized marketing include: users customize the information content they are interested in, choose the form of web design they like, set the way and time of receiving information according to their needs, etc. Personalized service has obvious effect in improving customer relationship, cultivating customer loyalty and increasing online sales. According to research, in order to obtain some personalized services, users are willing to provide limited personal information only when their personal information can be protected, which is the premise of personalized marketing.
7. Membership marketing
Membership marketing has been proved to be an effective marketing means for e-commerce websites. Many foreign online retail websites have implemented the membership plan, which has covered almost all industries. Generally speaking, the domestic membership marketing is still in the early stage of development, but it has been seen that e-commerce enterprises show strong interest and strong momentum of development.
8. Online store
It is a relatively simple form of e-commerce to build on the e-commerce platform provided by a third party and run online stores by businesses themselves, just like renting space to open stores in large shopping malls. In addition to the basic function of selling products directly through the network, online store is also an effective means of network marketing.
From the perspective of enterprise's overall marketing strategy and customers, the role of online stores is mainly manifested in two aspects: on the one hand, online stores provide convenient conditions for enterprises to expand online sales channels; On the other hand, the online store built on the well-known e-commerce platform increases the trust of customers. In terms of function, it is also an effective supplement to the enterprise website without e-commerce function. It has a good effect on improving the enterprise image and directly increasing sales, especially the combination of enterprise website and online store.