What is the concept of network marketing?
The concept is: network marketing is based on the Internet and social relationship network to connect enterprises, users and the public, transmit valuable information and services to users and the public, and carry out planning, implementation and operation management activities to achieve customer value and enterprise marketing objectives.
Network marketing can be defined as: network marketing is based on the Internet and social relations network to connect enterprises, users and the public, to transmit valuable information and services to users and the public, and to achieve customer value and enterprise marketing objectives of the planning, implementation and operation management activities
Move. Network marketing is not online sales, not equal to website promotion, network marketing is a means rather than an end, it is not limited to the Internet, nor equal to e-commerce, it does not exist in isolation, can not exist without the general marketing environment, it should be seen as a traditional marketing theory
Application and development in the Internet environment.
In a broad sense, enterprises make use of all kinds of networks (including social networks, computer networks; Intranet, industry system private network and Internet; Wired network, wireless network; Cable communication network and mobile communication network marketing activities can be called network marketing
In a narrow sense, all the marketing activities carried out with the Internet as the main marketing means in order to achieve certain marketing objectives are called network marketing.