Whole network marketing

 1. Whole network marketing is to integrate all the online resources of PC and mobile terminals for integrated marketing.

2. Through the Internet technology and level, with the help of the Internet to achieve people's sales process, to meet customer demand is a more effective means. From this point of view, it has a lot of content, including the new era of Internet media, the future of the information highway, digital television network and electronic money payment. Network marketing is more convenient than ordinary marketing, but it is also inseparable from the basic methods of ordinary marketing.

3. Search engine marketing

SEM is the abbreviation of search engine marketing, which means search engine marketing in Chinese. SEM is a new form of network marketing. What SEM does is to make full and effective use of search engine for network marketing and promotion. SEM pursues the highest cost performance ratio, gets the largest number of visits from search engines with the least investment, and produces commercial value.

Exchange links

Exchange link, or exchange link, has some complementary advantages. It is a simple way of cooperation between two websites, that is, to put the logo or keyword of the other website on the home page or inner page of the website and set the hyperlink of the other website, so that users can see their own website from the website of the other party's cooperation, and achieve the purpose of mutual promotion. The main functions of exchanging links are to obtain the number of visits, increase the impression of users when browsing, increase the advantages in search engine ranking, and increase the credibility of visitors through the recommendation of cooperative websites. It is worth mentioning that the significance of exchange links has gone beyond whether it can increase the number of visits. What is more important than the direct effect is the recognition and recognition of the industry.

online advertising

Almost all the network marketing activities are related to brand image. Among all the network marketing means related to brand promotion, the role of network advertising is the most direct. Banner used to be the mainstream (though not the only form) of online advertising. After 2001, a vigorous innovation movement was launched in the field of online advertising, and new forms of advertising appeared constantly. New types of advertising overcame the weaknesses of standard banner, such as limited information and poor interaction, So we get a relatively high click rate.

Information Delivery

Information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also release information yourself. The most important thing is to publish valuable information on your website in time, so as to give full play to the functions of the website, such as new product information, preferential promotion information, etc.

mailing list

In fact, mailing list is also a form of e-mail marketing. Mailing list is also based on the principle of user permission. Users are willing to join and exit freely. Slightly different, e-mail marketing directly sends promotion information to users, while mailing list realizes the purpose of marketing by providing valuable information for users and adding appropriate promotion information into the email content. The main value of mailing list is shown in four aspects: as a promotion tool of the company's products or services, convenient communication with users, obtaining sponsorship or selling advertising space, charging information services. There are many forms of mailing list, such as news mail, various electronic publications, new product notice, promotional information, important event reminder service and so on.

Personalized marketing

The main contents of personalized marketing include: users customize the information content they are interested in, choose the form of web design they like, set the way and time of receiving information according to their needs, etc. Personalized service has obvious effect in improving customer relationship, cultivating customer loyalty and increasing online sales. According to research, in order to obtain some personalized services, users are willing to provide limited personal information only when their personal information can be protected, which is the premise of personalized marketing.

Membership marketing

Membership marketing has been proved to be an effective marketing method for e-commerce websites. Many foreign online retail websites have implemented the membership plan, which has covered almost all industries. The domestic membership marketing is still in the early stage of development, but it has been seen that e-commerce enterprises show strong interest and vigorous development momentum.

Online store

It is a relatively simple form of e-commerce to build on the e-commerce platform provided by a third party and run online stores by businesses themselves, just like renting space to open stores in large shopping malls. In addition to the basic function of selling products directly through the network, online store is also an effective means of network marketing. From the perspective of enterprise's overall marketing strategy and customers, the role of online stores is mainly manifested in two aspects: on the one hand, online stores provide convenient conditions for enterprises to expand online sales channels; On the other hand, the online store built on the well-known e-commerce platform increases the trust of customers. In terms of function, it is also an effective supplement to the enterprise website without e-commerce function. It has a good effect on improving the enterprise image and directly increasing sales, especially the combination of enterprise website and online store.

Viral marketing

Viral marketing is not really carried out in the way of spreading virus, but through the user's word-of-mouth propaganda network, information spreads and spreads like virus, and spreads to thousands and millions of audiences by means of rapid replication. The classic example of viral marketing is. Now almost all free e-mail providers adopt similar promotion methods.

Pay by phone

Pay according to the number of effective calls received from customers, English "paypercall", is a new advertising promotion billing model in Europe and the United States in recent years, which realizes no charge for planning, no charge for display and no charge for click. Only advertisers receive effective calls from customers can charge the corresponding fees. In other words, pay by call is a real pay by effect mode.

Forum marketing

Forum marketing in fact, people have long begun to use the forum for a variety of enterprise marketing activities. When the forum became a new media forum, some enterprises released some information of enterprise products in the forum. In fact, this is a simple way of forum marketing. Combining with the practical experience of network planning, this paper briefly talks about what is forum marketing. "Forum marketing" is that enterprises use the forum as a network communication platform to release the information of enterprise's products and services through text, pictures, videos and other ways, so as to let the target customers have a deeper understanding of the enterprise's products and services. Finally, the network marketing activities to promote the brand and deepen the market awareness of the enterprise are forum marketing. "

Online picture marketing

What is online picture marketing? In fact, online picture marketing has become one of the most common ways of online marketing. We often receive creative pictures from friends on QQ, and see posts with pictures as the main clue on major forums. Some advertising information is also included in these pictures, such as the website in the lower right corner of the picture. In fact, this is a way of image marketing. At present, the domestic image marketing has a variety of ways. If you are very creative, you can also have a good grasp of image marketing. Supply and demand information platform, online yellow page service, online auction, website resource cooperation, online store marketing, etc.