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Saturday, July 31, 2021

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What is the function of network marketing of enterprise website?

What is the function of network marketing of enterprise website?


The synonyms of the concept of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity carried out by taking the Internet as the main means. Network marketing has strong practical characteristics. The general methods and laws of network marketing found in practice are more practical than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real significance and purpose of network marketing, that is, to fully understand the new marketing environment of the Internet and use various Internet tools to provide effective support for enterprise marketing activities. This is why we must pay attention to the practical methods of network marketing in the research of network marketing. 2. Network marketing in a narrow sense 2. Network marketing in a narrow sense network marketing in a narrow sense refers to a series of business activities of an organization or individual on products and services based on an open and convenient Internet, so as to meet the needs of the organization or individual. Network marketing is a new business marketing model[ The core standard of network marketing I. The goal of website construction is to help enterprises achieve their business objectives. Qianwang believes that marketing enterprise websites must meet some aspects of network marketing functions of enterprises, such as enterprise website marketing function focusing on customer service and enterprise website marketing function focusing on sales, Taking the international market development as the active enterprise website marketing function, the above simple examples all take the realization of the enterprise's business objectives as the core, so as to realize the value of website marketing through tools such as websites. 2、 Good search engine performance another important function of the enterprise website is the website promotion function, and the search engine is the most important channel for Internet users to obtain information. If the enterprise website cannot be effectively promoted through the search engine, its marketing will be greatly reduced to a certain extent, Therefore, the marketing enterprise website must solve the search engine problem of the enterprise website, which can also be understood as the work of search engine optimization. In the marketing enterprise website solution, search engine optimization is the basis and long-term work, which has begun from the planning stage of the enterprise website to the strategic planning stage of enterprise network marketing, And it runs through the whole operation process of enterprise website. 3、 Good customer experience the potential customers and customers that the enterprise website ultimately faces, or any organization and individual associated with the company's business, how to improve the customer experience of the enterprise website is an important issue that the marketing enterprise website must consider. Customer experience exists everywhere in our current modern marketing. For example, we have to pay attention to customer experience in telemarketing, in face-to-face marketing, and in designing enterprise business processes; Then the enterprise website is a window directly facing the main body of the market, and we need to pay more attention to its customer experience. Customer experience is a very quantifiable indicator, which is more often the feeling of different audiences. We generally realize a marketing enterprise website with good customer experience from these aspects: ease of use (the basic standards of the website: speed, security, compatibility and navigation), website communication (for the customization of special user groups, the interaction and communication functions that the enterprise website should have) The credibility of the website (the consistency with traditional information, the consistency of information in the station, the degree of trust, etc.), easy dissemination (sharing is a model with the highest value conversion rate in network marketing), etc. 4、 Paying attention to details is also an important element in customer experience. Due to its importance, we regard it as a factor of marketing enterprise website alone. Details need to be reflected in the process formulation, content maintenance and website management of marketing website.


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Friday, July 30, 2021

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Thursday, July 29, 2021

Network marketing probably includes several aspects?

Network marketing probably includes several aspects?


Network marketing is an integral part of the enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment by taking the Internet as the basic means. Accurately speaking, network marketing is a marketing activity carried out by taking the Internet as the main means.


What does network marketing mainly do? It mainly includes: network brand, website promotion, information release, sales promotion, sales channel, customer service, customer relationship and online research. These eight functions are the eight functions of network marketing. The formulation of network marketing strategy and the implementation of various network marketing means also aim to give full play to these functions. Network marketing is actually from website construction to operation and promotion; Launch and public relations to network media; To brand communication and market strategy; Then to the accumulation of target customers and the marketing of the whole case of customer management.


1. Online Market Research


Use the interactive information communication channel of the Internet to implement the investigation activities. It includes direct online survey through questionnaire, or through the network to collect some second-hand data needed in market survey.


2. Online consumer behavior analysis


Deeply understand the demand characteristics, purchase motivation and purchase behavior patterns of online user groups.


3. Formulate network marketing strategy


According to the enterprise's position in the market, formulate the network marketing strategy suitable for the enterprise, and also consider the impact of product cycle on the formulation of network marketing strategy.


4. Optimize products and services


Combined with network feedback, consider product design, development, packaging and brand product strategy and service strategy.


5. Website promotion


Responsible for the promotion of payment channels, such as SEM and information flow; Free channel, SEO; Another: domain name registration, virtual host, website construction, portal search engine registration, network integrated marketing. It is suggested that skycc promotion software can be used for website promotion.

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Wednesday, July 28, 2021

Network marketing mode adopted by VANCL:

Network marketing mode adopted by VANCL:


VANCL belongs to an online shopping mall. According to statistics, VANCL attaches great importance to the promotion on the Internet. The advertisements put on the internet account for more than 60% of all advertisements. The network marketing methods adopted can be divided into the following points:


1、 VANCL analyzed competitor data and launched its own advertising strategy


Put CPS ads on a number of online advertising alliances. CPS refers to the advertising expenses according to the sales commission. Many individual webmasters put their ads on the website.


Set up their own website alliance, let the majority of webmasters and store managers join, and commission the expenses according to the sales volume


The formula also belongs to CPS. In media selection, we should not only pay attention to the traffic brought, but also pay attention to the input-output ratio of advertising and sales.


VANCL has developed a set of ROI as the assessment standard, eliminated the fittest for portals, communities and CPS alliances, and customized a set of overall marketing strategy that fully conforms to VANCL, ensuring the steady and rapid growth of VANCL.


2、 Change the web design style of the website and pay attention to user traffic experience


With white as the background, the website looks clean and tidy, the product classification is clear, and the product pictures and product descriptions on the website are concise and clear.


The main content of the home page of the website is filled with pictures without more words, so that buyers can intuitively view the products they want to buy from the website. It feels like an open department store, which makes people feel very professional and energetic.


3、 The membership mechanism provides differentiated services and accurate marketing to improve customer loyalty


You can automatically become a member when you buy VANCL products without paying any membership fee and annual membership fee.


FANCL members can also receive DM magazine, which has become a link for information transmission and two-way communication between VANCL FANCL and its members.


The membership system greatly improves the sense of belonging of VANCL consumers and shortens the distance between VANCL and consumers.


Note: use Internet new media tools for effective marketing promotion. Analyzing consumers' mentality and interactive communication with consumers, improving shopping desire and helping brands condense the application of accurate user products are bound to be favored by businesses. Through effective network marketing, enterprises are bound to obtain higher input-output ratio than traditional marketing methods.

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Basic requirements and responsibilities of network marketers

Basic requirements and responsibilities of network marketers


1. Written expression ability


Many websites don't make it clear what users want to know.


2. Data collection capacity


Data collection has two main values: one is to preserve important historical data; Second, try to complete the data in an important field. If you can collect a lot of valuable information in your work-related fields, it will be a great wealth for your effective work.


3. User experience capability


We need practical experience in order to understand network marketing. One of the best ways to learn online marketing is to build a personal website. Because through personal website construction and maintenance, you will have a deeper understanding of website construction, website promotion and website effect evaluation, and this is an online marketing experiment that can be controlled by yourself.


4. Hands on ability


To deeply understand the various problems of network marketing, it is not enough to rely on the general experience. We also need to do it by ourselves and participate in all aspects of the network marketing process.


Many times, it is difficult to have a deep understanding of some problems unless you do it yourself. Some problems can only be found and solved by doing it yourself. The more hands-on places in the learning process of network marketing, the deeper the understanding of network marketing will be.


Job responsibilities:


1. Under the leadership of the investment manager, be responsible for the market development, customer maintenance and customer file management of the network market.


2. Responsible for the establishment and implementation of network market price scheme, and timely reflect the market feedback to the sales manager; Do a good job in the statistics of network sales every month, and give reasonable suggestions for problems.


3. Be responsible for accepting online customer complaints and suggestions and making records, and timely submit a written report of online customer complaints and suggestions to the sales manager.

Tuesday, July 27, 2021

Job responsibilities of network marketers

Job responsibilities of network marketers


1. Under the leadership of the investment manager, be responsible for the market development, customer maintenance and customer file management of the network market( That is to publicize the products by means of online e-mail, publishing supply and demand information, posting on forums, QQ communication, SNS promotion, e-mail publicity and other online publicity means);


2. Be responsible for the establishment and implementation of network market price scheme, and timely reflect the market feedback to the sales manager (i.e. management, maintenance and optimization of enterprise product website or service website, website promotion and search engine optimization);


3. Be responsible for accepting and recording online customer complaints and suggestions, and timely submit the written of online customer complaints and suggestions to the sales manager (i.e. communicate with customers, communicate with new and old customers, develop new customers and maintain old customers).

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What does the network marketing specialist do?

What does the network marketing specialist do?


How to be an excellent network marketing specialist


In view of some questions that many netizens are asking about network marketing promotion strategy, network marketing analysis, network marketing consultation, network marketing products, enterprise network marketing strategy, the difference between network marketing and traditional marketing, etc. In fact, this reflects two "pain points" that we are concerned about and hope to solve.


1. Recognize that network marketing promotion is a better marketing method at present


2. I hope to find or someone tell me effective ways or methods of network marketing promotion.


In fact, for these problems, the first thing to solve is what is "network marketing promotion"?


The meaning of network marketing promotion is simply to make physical or virtual products such as enterprises and products, characters and works, websites and apps, e-commerce and wechat merchants attract more attention on the network through the Internet, so as to improve their reputation and sell products.


Secondly, on the network, "traffic" means everything. You can get what you want with traffic, so the final result of network marketing promotion is a process of "obtaining traffic through the network". According to the statement in decryption: network marketing promotion practice and flow realization formula:


What is the fundamental purpose of "network marketing promotion"? In fact, there is no disguise that it is "selling products". Only by selling products can we make money! In fact, it is the process of "obtaining traffic through the network and then realizing the traffic". So we really don't have much energy and time to do something that seems to have an effect on network marketing. In fact, it is a frustrated attempt of marketing promotion technology again and again.


However, everyone can't help asking:


1. Is there a way to get more traffic through the network without spending too much marketing cost or even zero cost?


2. Is there a way to put aside complex network technology and quickly start practical operation to realize traffic?


3. Is there a fixed "network marketing promotion" one key reference formula similar to the martial arts routine?


Therefore, in the final analysis: network marketing promotion is the process of selecting a suitable network marketing promotion method to obtain traffic according to its own product nature.


At present, the network marketing channels are not limited to the previous search engine SEO optimization, QQ marketing, e-mail marketing, question and answer marketing, competitive advertising, etc., because the development of the Internet has evolved more novel platforms and promotion methods, such as live broadcasting With the rise of knowledge payment, we need to find suitable products and marketing channels in a short time to obtain traffic

Monday, July 26, 2021

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Sunday, July 25, 2021

What is the network marketing specialist doing specifically?

What is the network marketing specialist doing specifically?

How to do is a good network marketing specialist

In view of the problems that many netizens are asking about the network marketing promotion strategy, network marketing analysis, network marketing consultation, network marketing products, enterprise network marketing strategy, the difference between network marketing and traditional marketing. In fact, it reflects two "pain points" that we care about and hope to solve.

1. realize that network marketing promotion is a better marketing method at present

2. hope to find or someone tell yourself the effective way or method of network marketing promotion.

In fact, for these problems, what is the first solution is what is called "network marketing promotion"?

The meaning of network marketing promotion is simply: through the Internet, enterprises and products, people and works, websites and app, e-commerce and micro businesses and other physical products or virtual products are paid more attention to on the network, thus promoting fame and sales of products.

Secondly, traffic on the network represents everything, and traffic can get what you want. So the ultimate result of network marketing promotion is a process of getting traffic through the network. According to the document "decryption: the formula of network marketing promotion and flow realization", it is:

What is the basic purpose of "network marketing promotion"? Actually, it is "selling products" without cover up. Only when you sell them can you make money! In fact, it is the process of "obtaining traffic through the network and realizing the flow". So we really don't have much energy and time to do some seemingly effective on the network marketing in fact, it is really a frustrated marketing promotion technology attempt.

But you can't help asking:

1. is there any way to get more traffic through the network without spending too much marketing costs or even zero costs?

2. is there any way to put aside complex network technology and quickly start to practice and realize traffic?

3. is there any fixed "one key reference formula" of "network marketing promotion" similar to martial arts routine?

Therefore, in the final analysis, the network marketing promotion is to choose a suitable way to obtain traffic according to the nature of its products.

At present, the network marketing channel is not limited to SEO optimization of previous search engines, QQ marketing, email marketing, Q & a marketing, bidding advertising, etc., because the Internet has evolved more and more new platforms and promotion methods, such as live broadcast With the rise of knowledge payment, we need to find the right product and marketing channel in a short time to get the traffic.

 

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Saturday, July 24, 2021

Internet marketing course content

Internet marketing course content


This is our course here, which can be used as a reference


Phase I construction and operation of marketing basic website:


Medjet mind mapping software


Business model thinking training


Understanding of marketing and marketing concepts


Consumer behavior analysis


Competitive analysis


CRM Customer Relationship Management


Phase II SEO \ SEM Search Traffic solution:


Server environment configuration and construction


Development of online CRM Customer Relationship Management Platform


Marketing website construction


Website operation


Statistical analysis of website data


Seo search engine optimization


SEM Search Engine bidding advertising


LP landing page optimization


Website performance optimization


Three stage new media promotion and operation:


New media SNS


New media operation


Conversion Optimization


Four stage integrated marketing promotion:


online advertising


information flow


Network public relations


Media relations management

Learning content of Network marketing

Learning content of  Network marketing


1. Network marketing has been regarded as the fat meat in the eyes of many businesses. They all want to win a share from the Internet. Some enterprises have also specially studied network marketing training. So no matter what form it is, through websites, online advertising, Baidu promotion and other ways, it is ultimately to tap potential customers. However, in today's expert gathering, Internet marketing is not so simple.


The Internet has successfully created n industries, and SEO is an example. With the development of the network and the increasing number of websites, SEO technology has been gradually promoted, thus forming an industry. At present, SEO engineers are still a high paid and high demand industry, which is in a serious state of scarcity.


The network has indeed saved a lot of enterprises. No matter large or small, they have invested their development strategic objectives into the network through flexible transformation, so as to make their enterprises get vitality. However, not every industry can be copied.


2. Network marketing should be flexible. Some industries are suitable for retail, some may be suitable for brand, and some are suitable for distribution. We should formulate corresponding strategic plans according to our own products. What we play in network marketing is strategies and ideas. In fact, network marketing technology is not high and unpredictable, but network marketing ideas can not be learned at once.


I've been thinking that network marketing can be powerful or worthless. What does it depend on? In your ideas and creativity. Internet marketing is like advertising. An idea is not worth money. I told you it doesn't matter. I don't care. What's the difficulty? The difficulty is that you implement your creativity and do it in the way of action and objective facts! In this way, creativity has value and significance, and becomes valuable.


Do network marketing, whether do Baidu promotion or do SEO related things, do not have a good plan and strategy, inadvertently, in fact, you are wasting your energy. Because work without goals will not have a good result, loss is inevitable. Working under the overall planning of goals and directions will make our network marketing clear. Will really achieve the effect of promotion and bring practical value and wealth.


Doing network marketing, obtaining information about network competitors and industry data research reports are very important competitive channels. In my opinion, network research is a high-quality competitive means to obtain business information. Network marketing research is not only the strength of our competitors and the strategies of network promotion platform, but more importantly, we make corresponding strategic ownership and plans on the basis of reference to win by surprise.


3. With the strategies and methods of network marketing, the next most important activity is implementation and implementation. At this time, network marketing technology will become our weapon.


Network marketing strategy is the guiding direction and goal of network marketing technology, and network marketing technology serves the overall network marketing strategy. Network marketing is not only the combination of marketing and e-commerce, but also needs the ability of overall planning and combination.


Learn network marketing in methods, practice network marketing in ideas, and use network marketing in technology! Therefore, if you want to master the network marketing system, network marketing is very necessary.

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Friday, July 23, 2021

What are the general contents of network marketing?

What are the general contents of network marketing?


1、 Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, refining of unique sales ideas, formulation of creative strategies, overall operation step planning, investment and expectation setting.


2、 Build marketing websites and third-party e-commerce platforms:


(1) Marketing website: website planning, website structure, visual style, website columns, page layout, website function, keyword planning, website SEO, design and development( 2) Third party e-commerce platform: platform evaluation and selection, store decoration, information upload, management team, platform promotion and platform effect monitoring.


3、 Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment promotion copywriting planning, product reputation copywriting planning, news and information content planning, various advertising text planning and website promotion planning.


4、 Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, wechat marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, public relations activities and other virus communication methods.


The core of SEO is Internet thinking


The first connotation of "SEO" is "Internet thinking +". The first step of traditional enterprises merging "Internet plus" is to understand the Internet, so understanding Internet thinking is the beginning of a foundation. What is Internet thinking? In the long-term development of Internet business model, many Internet enterprises have accumulated a large number of cases and data, which is enough for them to summarize a set of methodology suitable for their own development. This methodology can be regarded as Internet thinking. Internet thinking is summarized by Internet enterprises, which is more suitable for online business model, so it is not suitable for traditional enterprises to operate offline“ Internet plus requires traditional enterprises to understand Internet thinking first, then explore new business models combined with the actual situation. With what kind of people to learn SEO, decide what kind of person you become


5、 Data monitoring and operation: website ranking monitoring, communication data analysis, website visit quantity statistical analysis, visitor crowd analysis, consultation statistical analysis, web browsing depth statistical analysis, popular keyword access statistical analysis.


There are several new marketing strategies, including the following network marketing strategies:


1. Online discount promotion


Discount, also known as discount and discount, is the most commonly used way of promotion on the Internet. At present, Internet users' enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets. Therefore, the price of online goods is generally lower than that of traditional sales, so as to attract people to buy. Because online sales of goods can not give people a comprehensive and intuitive impression, nor can they be tried or touched, coupled with the complexity of distribution costs and payment methods, the enthusiasm of online shopping and ordering has decreased. The larger discount can encourage consumers to try online shopping and make purchase decisions. At present, most goods sold online have different degrees of price discounts.


2. Online gift promotion


At present, gift promotion is not widely used on the Internet. Generally, when new products are launched for trial, products are updated, competitive brands are resisted and new markets are opened up, the use of gift promotion can achieve better promotion results. Advantages of gift promotion: it can enhance the popularity of the brand and website; Encourage people to visit websites frequently to get more preferential information; Be able to summarize and analyze the marketing effect and the reaction of the product itself according to the enthusiasm of consumers for additional products.


3. Online lottery promotion


Lottery promotion is one of the most widely used forms of promotion on the Internet. It is a promotion method that most websites are willing to adopt. Lottery promotion is to promote goods or services by means of one or several people obtaining prizes exceeding the cost of participating in the activity. Online lottery activities are mainly attached to investigation, product sales, expanding user base, celebration, promotion of a certain activity, etc. Consumers or visitors get lucky draw opportunities by filling out questionnaires, registering, purchasing products or participating in online activities.


4. Point promotion


The application of point promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online integration activities can be easily realized through programming and database, and the results are highly reliable and relatively simple to operate. Points promotion generally sets prizes with high value. Consumers increase points by buying or participating in an activity for many times to obtain prizes. Point promotion can increase the number of Internet users visiting websites and participating in certain activities; It can increase the loyalty of Internet users to the website; It can improve the popularity of the activity, etc.


5. Search engine marketing: according to CNNIC's 2007 China search engine market survey report, 44.71% of Internet users often use (use) search engines, and 17.2% of users use search engines once a day, that is, 69.4% of users use search engines every day, which means that more than half of Internet users begin to rely on search engines. It mainly includes: login Baidu, Google, Yahoo, Sogou, Aiwen, China search and other search engines, Sina classified directory, Yahoo directory, Sohu classified directory and other directory websites, as well as search engine optimization and marketing services composed of keyword analysis, search engine ranking optimization and maintenance, search result page position bidding and other marketing forms.

What are the network marketing software?

What are the network marketing software?


There are too many network marketing software, you need to screen according to your needs


Network marketing software is becoming more and more diversified, intelligent and three-dimensional marketing mode. Its functions not only cover the traditional blog marketing, forum marketing and e-mail marketing in the past, but also new forces have emerged in the network market recently, such as wechat marketing, video marketing, space marketing, group marketing, online intelligent customer service automatic transaction marketing, etc, Software designed for marketing activities carried out by means of the Internet. Synonyms of the concept of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. Network marketing software has strong practical characteristics. According to the general methods and laws of network marketing in practice, network marketing will be played more thoroughly in the form of software.

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Thursday, July 22, 2021

Is network marketing a good job?

Is network marketing a good job?


Now we often see on the Internet that some netizens are asking what the network marketing major does, how about the network marketing major, how about the employment of the network marketing major, and so on. In fact, these problems seem different, but they are all the same, which shows that netizens are more concerned about the following two problems:


1. Network marketing has become a better industry with the development of the Internet.


2. I want to learn network marketing promotion and hope to find a better method.


According to the explanation in the book "decryption: network marketing promotion practice and flow realization formula": "is there a formula method that takes practice as the fundamental purpose, does not need to understand too much network marketing technology, and can" get flow through the network faster, better and more "at less or no cost, so as to obtain flow and flow realization" through the network? In fact, these questions of netizens can be understood in one sentence.


In fact, network marketing promotion is based on different products with different marketing channels can play a good promotion effect, not universal. Good products need good content as the basis of writing, so only by classifying products + classifying marketing channels + attractive creation can we obtain good traffic effect.

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What are the ways of network marketing in home appliance industry

What are the ways of network marketing in home appliance industry


Now the competition in various industries is fierce. I want to know what new ways to promote home appliances on the Internet.


It's normal to be confused. It shows that you don't quite understand marketing. Here's a rough introduction. Marketing network overview global competition has given birth to the formation of the concept of "marketing network". Marketing network is a kind of development strategy that companies seek "strategic partners" or "allies" at home and abroad, and combine with them to obtain a broader and more effective regional market. The establishment of marketing network makes it possible for a company to launch the same new product in the markets all over the world at the same time. Therefore, it also reduces the risk that the imitators will take away the market due to the delay of entering the markets of other countries and regions due to various restrictions. As early as 1975, Japanese enterprises began to look for trading partners and establish marketing networks around the world. Japanese enterprises have always taken the domestic as the production base, developed products to meet the needs of various countries according to the characteristics of each country, developed export trade, and made huge profits. At the same time, it was also dissatisfied and resisted by the United States and some other countries. In addition, the appreciation of the Japanese yen led to the shrinkage of exports, which forced Japanese enterprises to go abroad and invest in factories and establish marketing networks around the world. In recent years, Japanese enterprises export capital to foreign countries at the rate of tens of billions of dollars every year and establish their own marketing network. It is a new trend of enterprise marketing development in the 1990s to go abroad to find trading partners and take the road of internationalization and collectivization. The function of marketing network has the following functions: first, the function of commodity circulation. If workers want to sell what they produce, they must set up points (shops). The sales points are large and wide, fine and crisscross, forming a network. Only in this way can we achieve enough market share and improve the market share. Therefore, the commodity circulation function of marketing network is obvious. Enterprises pass their products through their own or agent's sales network, and finally complete the sales at the network terminal, forming a round-trip capital flow and logistics, which makes the enterprises constantly gain profits and vitality. Therefore, the marketing network is first of all a "channel", a "channel" to realize the continuous convection of capital flow and logistics, so as to enable enterprises to obtain the power of survival and development. 2、 With the development of market economy and the enhancement of marketing consciousness, the network has been given the important function of marketing promotion. In the strong advertising campaign at the same time, we should not forget to enhance the image and visibility of enterprises in the local. This is a big step forward compared with the traditional concept that the network is only a distribution channel. Some enterprises even build their own marketing network first, create markets, and then build factories. For example, when Guangdong TCL Group entered into the color TV market in 1992, it did not have its own color TV base at all. However, they advocated the concept of "planned marketing promotion", vigorously prepared to build a nationwide marketing network, and did not have factories to find people for processing. They relied on the strong marketing promotion and strong sales promotion of the network all over the country. Miraculously, they ranked among the top three of China's color TV industry in five years, It has become a model of "first market, second factory" in modern marketing. 3、 Information collection function the decision-making behavior of enterprises is not made out of thin air by feeling, but comes from the knowledge based on the collection, induction and analysis of a large amount of information. In addition to major decision-making behavior needs the participation of professional investigation companies, a large number of decisions still rely on the strength of enterprises to collect information. Because the terminal of Li network is closest to the market, the opinions of consumers, the attitude of dealers and even the actions of competitors are sensitive in the market. Enterprises must accurately grasp these information in order to make correct decisions and guide enterprises to take corresponding actions to win in the competition. Therefore, the smooth flow of information within the network is very important. Enterprises must strengthen the system management and comprehensive training, vigorously ensure the rapid and smooth flow of network information, and give full play to the potential of the network in this regard. 4、 Network compatibility network compatibility, that is, on the basis of realizing a product sales, enterprises can constantly adapt to the needs of enterprise development and new product expansion, quickly and effectively improve the sales force of other categories of products, so that they can quickly attack the market and increase market share. Of course, while the network is compatible, it should also pay attention to the previous image positioning of its products, try to weaken the negative impact on this positioning, and achieve the effect of mutual contrast between different products in the same network, so as to effectively save enterprise resources. At present, TCL group, which has the largest and most delicate marketing network among domestic home appliance enterprises, is preparing to launch its own DVD, cordless telephone and computer products on the basis of existing products such as color TV, VCD and home theater. If we can give full play to the advantages of network compatibility, then the rapid promotion of these products in the country is entirely possible. At present, they have begun to face up to this problem, put forward the strategic concept of "network airport" construction, strive to improve the network compatibility, and quickly enhance the market share of new products. 5、 The huge marketing network that absorbs talents is like a huge root. Wherever its tentacles extend, it will greatly establish the image of the enterprise in the local area and absorb local talents like water. This is the requirement of the "talent localization" management principle, and also the root of the network to take root in the local, continuous development and prosperity. This requires the person in charge of the regional network not only to go all out to sell products, but also to pay attention to the local internal management and image construction of the network units, improve the spiritual tension of the network, vigorously absorb high-quality talents, strengthen their loyalty to the enterprise, and improve the performance and level of the whole network operation. 6、 In the increasingly fierce market conditions, it has become the consensus of more and more domestic enterprises to provide warm, thoughtful, meticulous and fast services for consumers and customers. Some color TV manufacturers even take up the banner of "service marketing", and the construction of network in various places makes it possible for the rapid improvement of services in these aspects. The huge network can provide face-to-face smile and care for consumers, making consumers feel the power of the enterprise, and then produce incomparable trust. Of course, the expansion of the intermediate network should also be controlled to avoid the inefficient operation caused by blind expansion and extension. To sum up, the construction of marketing network of some enterprises has gone far beyond the concept of sales network. Its complex functions make the network units have to establish a long-term business vision, integrate into the local social and economic life, and constantly spread corporate culture and values while selling products. In this way, the construction of marketing network will eventually become the cornerstone and the most valuable life resource of the enterprise. Network marketing (on-line marketing or cybermarketing) is a form of direct marketing. It is the product of the combination of enterprise marketing practice, modern information communication technology and computer network technology. It refers to all kinds of marketing activities (including network research, Internet marketing and Internet Marketing) based on electronic information technology and computer network Network new product development, network promotion, network distribution, network service, etc. Generalized network marketing the synonyms of network marketing include: network marketing, Internet marketing, online marketing, network marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means. Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion“ Tinlu, China's Internet marketing network, collects the latest, complete and perfect Internet marketing information. Therefore, how to define Internet marketing is not the most important. The key is to understand the real meaning and purpose of Internet marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing. Narrow sense of network marketing narrow sense of network marketing refers to the organization or individual based on the open and convenient Internet, a series of business activities for products and services, so as to meet the needs of the whole process of the organization or individual. Network marketing is a new business marketing mode

Wednesday, July 21, 2021

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Internet Marketing Tips

Internet Marketing Tips


Every time there are all kinds of Internet Celebrities sharing products, operations, markets and other dry goods, there must be all kinds of audience asking "how to promote the initial stage of a start-up company". This question must be bothering many entrepreneurs. At the initial stage of a start-up, everyone has all kinds of channels to seek, but how many channels are really suitable for us? At present, I am also responsible for marketing in a start-up company. I know that promotion is not easy. During this period, I have found some good channels and encountered many pitfalls. I have accumulated some channels and methods suitable for the initial promotion of start-up companies. Here I share them with you. More promotional exchanges


1. First round


For start-ups, launch is definitely the most cost-effective promotion method. At present, the mainstream app stores in China support launch applications except Peapod, and all of them are free of charge. The launch data of 360 mobile assistant, Alipay, baidu mobile assistant, Xiaomi, Meizu, Huawei and oppo are very good. In addition, Lenovo store, Weibo application center, baidu mobile assistant, Xiaomi, Meizu, Huawei and oppo are all very good Sogou mobile assistant, 91, Anzhi and other markets also have initial applications, but compared with the previous several markets, the data will be weaker. The initial application should be started one week in advance. The initial applications of 360, APP treasure, Huawei, Lenovo store, and Anzhi are applied in the developer's background. The initial applications of other markets need to be applied through e-mail. The developer center of each market will have detailed documents.


At present, the launch is divided into new product launch and update launch. New product launch means that the product has not been launched in any Android channel. At this time, it is suggested to apply for the launch in several major markets, such as 360, appbo, Xiaomi and Baidu. For new product launch, the threshold of each market will be relatively low; In order to improve the passing probability, you can apply for more first releases in several markets.


2. Subject application


In addition to the first launch, each app store also has the free resource of special application. At present, Meizu, Xiaomi, Huawei, Sogou mobile assistant and Lenovo store have special applications every week. The topics of Meizu, Xiaomi and Sogou mobile assistant are all applied in the developer forum. They will be announced in the developer QQ group every week in advance, while those of Huawei and Lenovo store are applied in the developer background. Topics generally focus on the quality of the product and the fit with the topic. If we learn from the weak, we will become the weak. If we learn from the strong, we can become the strong. So what kind of people you follow determines your direction in this industry. You can add this skirt, one five three in the front, six five nine in the middle and nine three four in the back. Now there are many online tutorials in this area, but many of them are out of date, because the Internet is constantly changing, which is also to avoid people learning wrong and out of date knowledge


3. New product self recommendation


The third free resource of the app store is new product self recommendation. Meizu, Xiaomi, 360 and Huawei all have new product self recommendation applications, which can be applied for many times if they can't apply at one time. In fact, the editors of oppo, Xiaomi, Huawei and so on will also choose products with better quality to give certain recommendation positions, and the position is generally quite good, and the effect is very obvious.


In addition, the most beautiful application and demo8 also have product recommendation modules, which can be applied as long as the product is unique and interesting.


4. Wechat / microblog mutual push


Basically, many entrepreneurial teams have their own microblog and wechat, or other online media resources, and can try to push each other with other brands. At present, there are also such QQ groups, which can directly find mutual push partners in such groups. After all, mutual push is free, and continuous accumulation can bring a certain amount.


5. Vertical media contribution


Vertical media contribution is more inclined to PR, but the effect of a big vertical media recommendation is very good, especially for more insiders and investors. At present, 36kr, Huchou, lieyun and chuangbang can submit articles or apply for project reports independently. In order to increase the reporting probability, you can also find friends to introduce the editors of these media.


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The above is a common free resource in the current market, which is fair to every developer and has a good chance to get. Some of the following methods are payment methods, some of which will involve certain data confidentiality, so it is not necessary to make the data completely public. If you are interested, it is good to communicate in private.


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6. Brush the list


The Android Market has a long history of swiping the list. In the past 12 or 13 years, the effect of swiping the list is very significant, but now the effect of swiping the list has weakened a lot. At present, there are some companies that can make classified lists of 91, Android, 360, Xiaomi and oppo. Compared with other channels, currently, list brushing is still a cost-effective way. However, 91 and Android have little to offer. If a list brushing company comes to you to brush these two markets, don't consider it. 360, Xiaomi, oppo and other markets still have good results, Basically, the cost of a single activation can be controlled at about 1 yuan, and it's a natural user in the application market, and it's still very cost-effective. However, the major markets have also strengthened the monitoring of the list, quantity and comments, and there are still some risks.


At present, there are many companies in Appstore that can make a list of categories, but the price is much higher. Basically, the top 100 categories are more than 10000. But in fact, the top 100 categories are about 100, and the natural activation of products that are not well-known or absorbed is about 1000-1500 every day. The cost is also very high, especially it is difficult to maintain the list, So the IOS side of the brush list, really rich people play.


7. Microblog celebrities


The first time to promote the popularity of microblog should be from January to November last year @ uncle Tongdao promoted his app with me. Through personal microblog alone, the activation in one month is close to 30W. After that, many apps began to try to promote microblog. The first form is microblog Jiugongge, which can be combined with nine apps to find some apps to introduce the type of microblog direct delivery (such as @ app bacteria), and then find some large forwarding (such as @ microblog funny ranking, @ British newspaper sister, etc.). At present, there are several apps that have achieved millions of activation through the initial promotion of microblog. In December of 2014, they broke the period of February of 2015. Basically, a single activation of products is less than 50 cents, and the better ones are only 2-30 cents. The general cost of a refund is 2-3K, but the activation is 4-5k. Products like tools, women and video reading can even be activated by 8-10k at a time, Moreover, the users brought by microblog promotion are all downloaded through the application market search, which directly drives the ranking of the application market. Unfortunately, it doesn't last long. After the fire of any channel, there will be all kinds of CP swarming in, and Weibo is not like that. With the rising prices of major bloggers, microblog officials have also strengthened the monitoring and shielding of such microblogs. At present, many bloggers can only take micro tasks. Meanwhile, fans' recognition of advertisements is also getting higher and higher. The popularity of microblog is also decreasing. At present, the effect of microblog is much lower. Although it is much lower, from the perspective of cost, It is still one of the most cost-effective payment channels.


8. Aso optimization


Aso is one of the popular promotion methods at present, but for the early start-up companies, we can try it, but don't invest too much energy. Of course, it's not that the effect is small, but that the cost of small CP is relatively high. Aso is mainly to improve the ranking of its app under various keywords, but the current hot keywords are basically rich local tyrants. For a simple example, for a social product, if you want users to search "Momo" and find their own app, it's very high if you can rank in the second to fifth place of Momo. But for an ordinary social product, if you want to find a company specializing in Aso, the cost is at least 2W, and it's still charged by the day, But what percentage of users who actually search Momo every day will slide down to download our app? In addition to keyword ranking, there is another kind of ASO that does hot search. At present, the price of hot search is about 3-4w. It's good for products with high volume, but for products with low popularity, don't consider it at the initial stage.


In fact, the click and download of a keyword is very helpful for Aso, so entrepreneurs can also choose some niche words by themselves, do their own optimization, and improve the ranking.


9. Change quantity


Changing quantity is a more conventional promotion method at present. It's a large amount for so many products to exchange a little for each other. Entrepreneurs can find their own products that meet the target group to change volume, or they can access 360 and other platforms to join the volume changing alliance. Some entrepreneurs may feel that their products are too small, so they can take the route of encircling Wei and rescuing Zhao. For example, product a can bring us 1W quantity, but we can only bring 3000 quantity to product A. then you can find other channels to buy the remaining 7000 quantity, so as to achieve the one-to-one demand.


In addition, there is a wild way. Many large apps have built-in application recommendation bits. You can find your friends in charge of these companies to buy such recommendation bits. This will bring good user quality, and there will be certain discounts (you can understand the specific ways to avoid causing unnecessary trouble).


10. Vertical Forum


Large vertical forum currently retains a certain amount of traffic and users, and the user activity is high, which is a good channel for entrepreneurs in the early stage. For example, Douban group, post bar, etc. can send private messages to the group leader, bar owner, etc. It's OK to top posts or do activities, and the cost is not high, but the number of users will not be particularly large.


11. Online Alliance / advertising platform


Wangmeng is a mixed channel, such as integral wall, lock screen, silent channel, push, plug screen, market recommendation, etc. the amount of market recommendation is small, but the quality of users is good. It can be considered in the initial stage of entrepreneurship. There are many other channels, but the quality of users is low. In order to complete the KPI, many companies will come to this step. For the general online alliance, one is activated at about 1.5, and the other is registered at about 2.5. There are many channels to promote QQ group, which can be added (QQ group searches the Internet, mobile Internet, Internet commerce and other keywords), and there are also channel websites, such as CPA home, which can send messages on them. Basically, dozens of them will contact you every day, and you can choose the best.


Youmi, Baidu alliance and Google Adsense are also well-known online alliances at present, but most of them are charged by click. In the early stage of entrepreneurship, it's better to pay by CPA.


I generally refer to the advertising platform or the super high products of daily life, such as Tencent's guangdiantong, Weibo's Fantong, and today's headline advertising system. Now Momo has also set up an advertising system, and the cost of this kind will be slightly higher than the previous several.


12. Push on campus


Campus to push by many people said rotten, but many did not talk about the essence of how to promote at a lower price. There are two ways to push. One is to publicize in schools. The good point is roadshow. This kind of promotion requires venues. In Beijing, Shanghai, Guangzhou and Shenzhen, the venue fee for a day is 2-3K, and the registration amount for a roadshow is only two or three hundred. The cost is relatively high, but the brand promotion is good. At least half of the schools know you. The other is to sweep the building, that is, to find students and associations, let them directly pull people to download and register, or enter the dormitory classroom publicity. Beijing and Shanghai have reached more than 6 yuan, so it is not recommended to do it. However, in other second tier cities, the cost of this kind of products can still be controlled at 4-4.5 yuan, a real registration. The simplest way is to find a few students to sweep the building part-time, go to the boys' dormitory and download one to send a bottle of coke or instant noodles (the cost is only 2 yuan). In this way, more than 60% of the boys will download it. If a person sweeps several buildings every day, there will be hundreds of registrations. To give this part-time person 150 a day, but he must sweep two buildings, at least 100 people will download it, In this way, the cost will not be very high, and the overall registration is between 3.5 and 4.5. Other campus cooperation, such as club sponsorship, can not be considered for the time being. It's better to send out leaflets. The printing fee for 1000 leaflets (color A5, double-sided) is 60 yuan, and the distribution fee is 80 yuan. The design of leaflets is better, and the effect is good.


In addition to these 12 promotion channels, there are some good means, but some of them are gray means. The cost performance of these means is very good, but it is not convenient to explain them publicly here. Of course, there are also some other means of promotion, such as the application market can also be put in, and the search platform can also be used for advertising, but it is no doubt not particularly suitable for the initial stage of our business; Even the above methods are not necessarily suitable for every product. All good channels are tried out. If you do more and spend more, you will know more.

Network marketing specialist's daily work

Network marketing specialist's daily work, to put it bluntly, is to carry out network promotion, which is mainly divided into two categories, one is website marketing, the other is business marketing.


First of all, website marketing is to make your website known and attract customers to visit your website. To do this step is not easy, the first step is to develop marketing programs, choose marketing tools. The marketing plan includes: your target customers (that is, who you want to let know about your website), expected goals, marketing methods, division of functions, capital budget, performance appraisal, etc. The second step is to carry out marketing promotion according to the marketing plan, and timely detect the marketing effect and adjust the marketing strategy. This is the detailed work. Taking search engine marketing as an example, search engine marketing is divided into two categories. One is charging, such as Baidu bidding ranking, Google Advertising and so on; The other is SEO, which is often mentioned by everyone. It uses some technical means to make customers search for certain keywords and make your website appear on the front page of the search results. This is a technical job. You can learn and think about it slowly. Of course, there are other marketing methods, such as soft text marketing, microblog marketing and so on, which will not be repeated here.


The second is business marketing, which attracts customers to your website through website marketing. Of course, this is not the ultimate goal. Your ultimate goal is to complete the transformation from flow to order, that is to complete the transaction through business marketing of your website. The general practice is to carry out theme activities. For example, on the women's day of March 8, you are a website selling department stores. When customers visit your website, you should plan some activities according to the festival, such as 100 packages of mail, 150 packages of exquisite gifts, 50% discount of all women's products, lucky draw and so on. Of course, not all websites sell things. For example, your website only introduces your company and products, and does not directly complete transactions on the Internet. This kind of website is to establish your company's brand, promote the company's products, and promote offline transactions. Because now a lot of customers have a habit that they want to buy something. If they don't know much about it, they should search the Internet first, choose a good product, and then go online to buy it. So customers visit your company's website, your business marketing is to find a better way to introduce your company's brand and products, how to do the layout of the website? What color do you want to choose for the style of the website? How can the content of the website be vivid and vivid? There is also a lot of knowledge in it. Ha ha, learn slowly?


Like some people do not know how to do network marketing, of course, can only repeat boring work every day, and no efficiency, they can not learn anything, wages are poor, the real network marketing God, that is rich and handsome! Come on!

Tuesday, July 20, 2021

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Introduction to network marketing

Network marketing refers to a new marketing activity based on the Internet and mobile Internet platform, which uses information technology and software tools to meet the process of exchanging concepts, products and services between companies and customers, creates, publicizes and transmits customer value through online activities, and manages customer relationship, so as to achieve a certain marketing purpose.


To put it bluntly, it's selling things online.


Introduction to network marketing, HTML5 + CSS3, JS dynamic effect, mobile and PC web interface design, website SEO Search engine optimization, SEO copy basis, keyword strategy, configuration and structure design, internal link optimization, element optimization, tag optimization, keyword optimization, optimization principle, external chain basis, SEO cheating method, search engine punishment, common SEO tools, data monitoring and analysis SEO project management, baidu SEM Search engine marketing, baidu bidding introduction, account attack operation, data analysis, promotion optimization, special style, promotion tools (Baidu Shangqiao, price adjustment software, baidu offline treasure, account manager), customer service software (Shangwutong, Leyu, 53KF, enterprise QQ), baidu Fengchao system actual combat, baidu Wangmeng promotion, baidu mobile promotion Micro marketing practice, APP marketing, SMM social media marketing, Taobao store, Taobao through train, common marketing methods, creating popular funds, Taobao data analysis, etc.

Monday, July 19, 2021

E-commerce is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics.

E-commerce is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. Cultivate innovative and compound e-commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, improve enterprise management methods by using computer information technology and modern logistics methods, and improve enterprise management level. At present, the major has two professional directions: website design and program direction, network marketing editing direction.


Main courses: principles of computer network, introduction to e-commerce, basis and practice of E-marketing, e-commerce and international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, webpage design, web standard and website reconstruction, flashaction script animation design, UI design, asp.net e-commerce website construction Basic skills of e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, e-commerce professional English, news gathering, writing and editing.


After graduation, students can be engaged in web page design, website construction and maintenance of enterprises and institutions, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engaged in customer relationship management, e-commerce project management, planning and operation of e-commerce activities E-commerce system development and maintenance, and engaged in E-commerce Teaching in schools at all levels. Junior college students can also be engaged in telemarketing in the call center. Online marketing (on-line marketing or e-marketing) is a new marketing method based on the Internet, which uses the interaction of digital information and network media to assist the realization of marketing objectives. Weber believes that the most intuitive understanding of E-marketing is a series of enterprise activities which are customer-centered, network oriented and carried out for the purpose of enterprise.


1. Network marketing in a broad sense


Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.


Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.


2. Narrow sense of network marketing


In a narrow sense, network marketing refers to a series of business activities that organizations or individuals do for products and services based on the open and convenient Internet, so as to meet the needs of organizations or individuals. Network marketing is a new business marketing mode.


3. Popular definition of network marketing: marketing activities carried out by means of the Internet, that is, activities that use the Internet as a tool to create a sales atmosphere.


Network marketing is not online sales: sales is the product of marketing to a certain stage, sales is the result, and marketing is the process; The promotion means of network marketing not only rely on the Internet, but also traditional TV, outdoor advertising and leaflets. Yu Han believes that network marketing is not limited to the Internet: a complete network marketing program, in addition to online promotion, it is necessary to use traditional methods for offline promotion. This can be understood as marketing about network marketing itself, just like advertising about advertising.

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I summarized the following can do - network marketing platform:

I summarized the following can do - network marketing platform:


1. Microblog marketing


Even if there is no special microblog operation, we can call on the whole team to do one thing, that is, to quantitatively search for relevant keywords every day. For example, search the key word of mask, review forwarding (not directly advertising), if it is administrative micro blog, can interact with each other best, if not, direct praise. If you use a matrix, you can use other numbers to comment on it. Accurate crowd, show to achieve, the purpose of basic marketing will also be achieved.


Other methods, if not strong creativity, strong implementation, that is strong investment, so first adhere to these two free methods, use familiar microblog before considering other methods.


2. Spread of QQ space virus


QQ itself is a very powerful marketing tool, can also be used as CRM management media, but the executive variables are very large, massive account information implanted in advertising, QQ group, QQ email group, these are special industries like, but there are many disadvantages, I will not repeat them. What Shiji recommends more is QQ space.


The users of QQ space are mainly students and middle-aged and elderly people. People who often use QQ space must have seen the necessities for children, school driving, and other kinds of people, and for various purposes. The virus transmission rate of such posts is very high, and the writing difficulty is not big: there are insider stories, testimonies, numbers, emotions, stories, and words are colloquial. The same is true for other methods. Remember the scale between spam and virus spread: value, interest, sex appeal.


3. Residual value of wechat


Wechat marketing has more paradoxes than microblog marketing, and Tencent and Lu Shu seem to be too cautious about wechat. These still don't have a big impact on us. Taobao sealed the wechat entrance, which many people think is a bad thing. Shiji thinks it is actually a good thing for e-commerce, because all Taobao systems can't use wechat, and they don't need to spare energy to operate.


Wechat free marketing channel, the rest of the way and QQ space is the same, grasp the scale between spam and virus spread. With a little hand to carry out, there is no need to bother.


4. QQ drifting bottle


QQ family is a neglected free marketing medium: the drifting bottle of QQ mailbox.


The opening rate of drifting bottles will not be very high, and the crowd is more in line with the word "loser". For some categories, the adaptability is relatively strong.


There are several types of drifting bottles, in addition to directional bottles (suitable for so-called o2o, also suitable for market concentration), others


There is little difference between the two types.


Drifting bottles can be delivered to multiple people at the same time, and pictures and audio can be added. Aiming at the extremely boring mentality of users, it is the best way to arouse their curiosity. So don't advertise directly, try not to add links, just a humorous, cute, provocative, communicative slogan that can point out the core value of the product.


5. Baidu Encyclopedia, search Encyclopedia


Baidu also has its way in free marketing media, and Baidu Encyclopedia is the first to bear the brunt. Naturally, Tencent's search encyclopedia is indispensable. In addition to the different weight of two different search engines, the crowd is also different. The same is true for other encyclopedias. They have no energy and can give up other encyclopedias.


The biggest significance of encyclopedia lies in search engine Excellence (SEO), that is, the occupation of keywords. For the public, it plays the role of a third-party discourse operated by itself. But don't be too boastful and exaggerated.


Encyclopedia is manually audited, so it is difficult to pass. The effective way is to use the reference materials appropriately, and the reference materials are also the only way to realize the link outside the encyclopedia website. If the whole network is a whole strategy system, then the role of encyclopedia will be enlarged.


6. Baidu Library, Douding


Baidu's free media is the most important SEO for Baidu search, library is also an effective path.


Baidu Library, Douding and so on, in order to avoid advertising, also have audit, so the content should pay attention to.


There are many directions in the form and content of the library


For example, direct: brand origin, product album, etc;


Another example is indirect: knowledge of clothing fabrics, etc;


Another example is divergent: you can send out model pictures from the perspective of portrait photography, and so on.


7. Zhihu, Baidu knows, search and ask


For Q & a media, there has always been a misunderstanding: let people Q & A = word-of-mouth, I will try my best to send and blow. Not really. Word of mouth is made up, not made up.


There are two kinds of Q & a media: authoritative, high weight. The former is like Zhihu, while the latter is like Baidu. Different attributes apply different strategies.


Compared with pretending to be true, it is better to answer professional questions with specific keywords honestly. Never treat the consumer as a fool, but treat yourself as a fool.


8. QQ group mail, group sharing


There are two ways to pay for mass mailing: professional companies and software. Of course, there are also free manual sending.


The arrival rate of manual sending is not a problem, and the effect is not a problem when using the group sending single display function.


QQ email is the best choice. You don't need to collect email everywhere. You can send mass email for the group where the QQ account is located. You will jump out of QQ consumption reminder. It's easier to implement.

network marketing platform

I summed up the following can do - network marketing platform: 1, micro blog marketing, even if there is no special micro blog operation, can also call on the whole team to do one thing, that is, daily quantitative search related keywords to comment. For example, search the key word of mask, review forwarding (not directly advertising), if it is administrative micro blog, can interact with each other best, if not, direct praise. If you use a matrix, you can use other numbers to comment on it. Accurate crowd, show to achieve, the purpose of basic marketing will also be achieved. Other methods, if not strong creativity, strong implementation, that is strong investment, so first adhere to these two free methods, use familiar microblog before considering other methods. 2. The spread of QQ space virus QQ itself is a very powerful marketing tool and can also be used as a CRM management medium. However, the variables of executives are very large. Massive account data implantation, advertising, QQ group and QQ email group sending are popular in special industries, but there are many disadvantages, so I will not repeat them for the moment. What Shiji recommends more is QQ space. QQ space users are mainly two

What do you major in network marketing?

What do you major in network marketing?


Now we often see netizens on the Internet asking what the Internet marketing major does, is it good for the Internet marketing major, is it good for the employment of the Internet marketing major, and so on. In fact, these problems seem different, but they are all the same, which shows that netizens are more concerned about the following two problems:


1. With the development of Internet, network marketing has become a better industry.


2. I want to learn network marketing promotion, hoping to find a better way.


According to the explanation in the book "decryption: network marketing promotion actual combat and flow realization formula": "is there a kind of" formula method "that takes actual combat as the fundamental purpose, does not need to understand too much network marketing technology, and can" get flow faster, better and more "through the network with little or no cost, so as to obtain flow and flow realization? In fact, netizens of these problems, a word can be said to understand.


In fact, network marketing promotion is based on different products with different marketing channels can play a good promotion effect, not universal. Good products need good content as the basis of writing, so the product classification + marketing channel classification + attractive creation can obtain good traffic effect.

Network marketing is divided into four parts

Network marketing is divided into four parts


The first part is basic introduction, blog and microblog, community marketing, SNS marketing, network news, EDM marketing, circle group marketing, virus marketing, we media marketing, event marketing


The second part is traffic cluster, we media, QQ group, baidu series, new media and mobile terminal


The third part is about contact tribe, QQ group, wechat, microblog and tribe


The fourth part is logical thinking, reverse thinking, marketing planning, product thinking, precision marketing, QQ marketing

What are the contents of automobile network marketing?

What are the contents of automobile network marketing?


The main content of marketing network is advertising, outreach, store activities.


To run the secondary network market, first of all, we need to find secondary cooperative agents around small cities to develop group buying information and organize group buying on the Internet. First, we are good at communication rather than running according to personal interests. We need to go to more areas with purchasing power. We don't have a complete and clear concept and steps. The specific models and different cities have different buying groups, We need to carefully analyze and write down the plan and implementation steps in order to release some mistakes and achieve the goal.


I hope my answer will help you.

Sunday, July 18, 2021

Network marketing is a new marketing method based on the Internet

Network marketing is a new marketing method based on the Internet, which uses the interaction of digital information and network media to assist the realization of marketing objectives.


Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.


Network marketing is not online sales: sales is the product of marketing to a certain stage, sales is the result, and marketing is the process; The promotion of online sales depends not only on the Internet, but also on traditional TV, outdoor advertisements and leaflets. Yu Han believes that network marketing is not limited to the Internet: a complete network marketing program, in addition to online promotion, it is necessary to use traditional methods for offline promotion. This can be understood as marketing about network marketing itself, just like advertising about advertising.


Network marketing is a new marketing mode which takes the Internet as the media, implements marketing activities in new ways, methods and ideas, and more effectively promotes the realization of individual and organizational trading activities. It is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall network marketing body or part of the business objectives, and to create an online business environment with the Internet as the basic means. " Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, word-of-mouth marketing, network event marketing, social media marketing, micro blog marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means. Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.


With the development of Internet technology and the low cost of networking, the Internet is like a kind of "universal glue", which connects enterprises, groups, organizations and individuals across time and space, making the exchange of information between them "easy to get". The most important and essential thing in marketing is the information communication and exchange between organizations and individuals. If there is no information exchange, then the transaction is the source of no capital. Because of this, the Internet has some characteristics required by marketing, which makes network marketing present some characteristics. At present, there are two academic mainstream views on the characteristics of network marketing. In fact, they are similar. The following is an introduction: 1. The ultimate goal of time-domain marketing is to occupy market share. Because the Internet can exchange information beyond time and space constraints, it makes it possible for marketing to trade without time and space constraints, Enterprises have more time and space for marketing, and can provide global marketing services 24 hours a day, 7 days a week. 2. Rich media Internet is designed to transmit multi-media information, such as text, sound, image and so on, so that the information exchange for the transaction can exist and exchange in various forms, which can give full play to the creativity and initiative of marketing personnel. 3. Interactive Internet realizes the interaction and two-way communication between supply and demand by displaying commodity images and providing relevant queries in commodity information database. It can also conduct product testing and consumer satisfaction surveys. The Internet provides the best tools for joint product design, commodity information release and various technical services. 4. Personalized internet promotion is one-to-one, rational, consumer led, non compulsive, and gradual. It is also a low-cost and humanized promotion, avoiding the interference of strong sales promotion by salesmen, and establishing a long-term good relationship with consumers through information provision and interactive conversation. 5. The number of growing Internet users is growing rapidly all over the world. Most of them are young, middle-class and have high education level. Because of their strong purchasing power and strong market influence, they are a market channel with great development potential. 6. Marketing on the integrated Internet can be accomplished from commodity information to collection and after-sales service, so it is also a whole marketing channel. On the other hand, Yu Jun network recommends that enterprises can make unified planning, implementation and coordination of different marketing activities through the Internet, and convey information to consumers through simultaneous interpreting messages, so as to avoid the negative effects of inconsistency in different communication. 7. Advanced Internet is the most powerful marketing tool. It has many functions such as channel, promotion, electronic transaction, interactive customer service, and market information analysis and provision. Its one-to-one marketing ability is in line with the future trend of customized marketing and direct marketing. 8. High efficiency computer can store a large amount of information and query on behalf of consumers. The quantity and accuracy of information that can be transmitted far exceeds other media. It can timely update products or adjust prices in response to market demand, so it can timely and effectively understand and meet the needs of customers. 9. Economy information exchange through the Internet, instead of the previous physical exchange, on the one hand, can reduce the cost of printing and mail, can be sold without stores, free of rent, save water and electricity and labor costs, on the other hand, can reduce the loss caused by circuitous multiple exchanges. 10. The advantages of network marketing in this section of technical editor first of all, the network media has the characteristics of wide communication range, fast speed, no time and geographical restrictions, no time and layout constraints, detailed content, multimedia transmission, vivid image, two-way communication, rapid feedback and so on, which is conducive to improving the efficiency of enterprise marketing information dissemination and enhancing the effect of enterprise marketing information dissemination, Reduce the cost of marketing information dissemination. Secondly, network marketing has no store rent cost. And it has the function of product direct selling, which can help enterprises reduce inventory pressure and operating costs. Third, the Internet covers the global market, through which enterprises can easily and quickly enter any country's market. In particular, the second WTO Ministerial Conference decided not to levy tariffs on Internet trade before the next ministerial conference. Internet marketing has set up a green channel for enterprises to access the international market.

On the understanding and views of network marketing

On the understanding and views of network marketing


About network marketing, I don't know much about it. Please write an article about network marketing with the help of marketing professional or professional friends. Thank you


The article is as follows: through this semester's study of the course of network marketing, as well as some knowledge from related materials and online after class, people and things have seen the essential significance of network marketing. Now let's talk about my personal understanding and understanding of network marketing: first of all, the English of network marketing is on line


Generally speaking, making or e-making is a new marketing method based on the Internet, which uses the interaction of digital information and network media to assist the realization of marketing objectives, and does not achieve a certain marketing purpose.


As a student majoring in e-commerce, in the future work, the use of network marketing accounts for the majority of the time. After learning network marketing for more than a month from my teacher, I have a deeper understanding of network marketing. It's not just about online advertising for products. Network marketing not only changes the traditional operation mode, but also provides another way for enterprises to think about.


As the main course of e-commerce major, network marketing introduces us a marketing method through network. Although there are many similarities with the traditional marketing, the marketing through the network also has its special advantages


1. Network makes network marketing more interactive without middlemen to contact consumers directly. 2. Network is involved in the whole process of network marketing, which is easier to manage and integrate.


3. The efficient operation of the network makes the cost of network marketing lower than that of traditional marketing. 4. The network can cover the whole world and make the area of network marketing broader, which is unmatched by traditional marketing.


Thirdly, I know how to realize the function of network marketing through one or more network marketing means. In addition to the search engine registration, our common online marketing methods also include online advertising, exchange links, information release, mailing list, licensed e-mail marketing, personalized marketing, membership marketing, viral marketing, etc.


For example: for example, in order to let our website make users find better and faster, and achieve the purpose of mutual promotion, we can respectively place the logo or website name of the other party's website on our own website, and set the hyperlink of the other party's website. That is to use the method of exchanging links. Another example: information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also release information by yourself. The most important thing is to publish valuable information on your website in time, so as to give full play to the functions of the website, such as new product information, preferential promotion information, etc.


The above is a short month of learning the basic knowledge of network marketing, although not a lot can be said, may not be very accurate, but I am confident that in the next study, will let me have more knowledge and understanding of network marketing, and will seriously learn this course, for the future road to lay a good foundation.

In traditional marketing, product, price, sales channel and promotion (4P) are called network marketing combination

In traditional marketing, product, price, sales channel and promotion (4P) are called network marketing combination, which is also the basic...