E-commerce and e-marketing are both different and related

E-commerce and e-marketing are both different and related: the core of e-commerce is electronic transaction, which emphasizes the way of transaction and every link in the whole process of transaction; Network marketing focuses on the Internet as the main means of marketing activities, the main research is a variety of publicity and promotion before the transaction. The emphasis of e-commerce is to realize electronic transaction; The focus of network marketing is the publicity and promotion before the transaction. E-commerce can be regarded as the advanced stage of network marketing. Enterprises can carry out different levels of network marketing activities before carrying out e-commerce.

The difference between the two

First, the research scope of e-commerce and e-marketing is different. The core of e-commerce is electronic transaction, which emphasizes the way of transaction and every link in the whole process of transaction. E-commerce is divided into pre transaction, in transaction and post transaction. Network marketing focuses on the Internet as the main means of marketing activities, the main research is a variety of publicity and promotion before the transaction.

Second, e-commerce and network marketing have different concerns. The emphasis of e-commerce is to realize electronic transaction; The focus of network marketing is the publicity and promotion before the transaction.

Third, e-commerce and e-marketing have different application stages and levels in enterprises. In a sense, e-commerce can be regarded as the advanced stage of network marketing. Enterprises can carry out different levels of network marketing activities before carrying out e-commerce.

Generally speaking, e-commerce and e-marketing are both related and different. We should treat the relationship between e-commerce and e-marketing dialectically.