Internet integrated marketing

Internet integrated marketing can be divided into the following steps: establishing a consumer database, researching consumers, contacting management, developing communication strategies, innovating marketing tools, and combining communication means. The last two steps need to rely on the Internet. The common internet marketing includes search engine advertising, information flow advertising, classified information advertising, portal website advertising, Internet marketing, etc Vertical website advertising, the five mainstream forms of advertising, increases traffic for websites and stores, and promotes sales. Integrated marketing is to effectively match the objective needs of customers, and integrate the independent marketing into a whole, so as to produce synergy.

1、 Original soft text marketing in this era of vigorous development of new media, interactive marketing, content marketing, social marketing and so on are more and more mentioned. The role of the text is gradually enlarged, so as to more determine the role of the original soft text. In network marketing, the role of soft text marketing can not be ignored. A good original soft text can successfully bring an unknown product into people's daily life, thus bringing good marketing effect.

2、 Since the rise of microblog marketing, microblog marketing has always been a good marketing method. If microblog marketing wants to achieve good results, the first element is to have enough accurate fans, which often makes many microblog operators feel headache. We need to have accurate fans. First, we need to keep the microblog account for a period of time. Only when we have a certain fan base can we expand the marketing effect. After the number is raised, we need to do a daily quantitative search, search relevant keywords and forward comments to enhance interaction and display. In addition to the above two points, there are also marketing activities in the form of forwarding lottery, comments and gifts, which can also be used when necessary.

3、 The biggest significance of encyclopedia and library marketing encyclopedia is search engine optimization, that is, the occupation of a keyword. Doing encyclopedia is self operation, but it is more persuasive to show it through a third party. However, in the process of writing an encyclopedia, don't exaggerate or boast too much, otherwise it will backfire. Because encyclopedia is manual audit, so it is difficult to pass, it is best to quote some favorable reference materials. Library marketing, that is, publishing some articles for the purpose of publicity, so as to achieve the marketing effect. Although the audit of the library is not as strict as encyclopedia, we also need to pay attention to avoid advertising in the content.

4、 Question and answer marketing Baidu know, Search ask and so on are the main platforms of question and answer marketing. This kind of question and answer media is to seize the user's heart and answer in an authoritative language. This answer can be self-question and self answer, or it can be to answer the previous questions. The ultimate goal is to make the fake real answer truly attract users and bring good marketing effect.

5、 In addition to the above four marketing means, we also need to understand many means of network promotion. For example, using skycc promotion software to do network marketing. If you want to do the best network marketing, we must combine it with network promotion, and do a good job in marketing promotion. In the network era, network marketing is indispensable, let alone the role of network marketing. No matter how far the network develops in the future, it needs the support of network marketing all the time. If we master the above main means of network marketing, and then update them according to the needs of the development of the times, it will bring good results for marketing promotion.