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Thursday, July 1, 2021

Network brand marketing

Network brand marketing: "enterprises or individuals or organizations use the Internet as a medium to promote their products or services by various means of network marketing, establish a good brand image in the eyes of consumers, and finally promote their products or services to meet the needs of consumption, and realize their own value, which is called network brand marketing."


Seven weapons of network brand marketing


The first weapon is the sword of eternal life


Peacock plume, the second weapon


The third kind of weapon: Jasper knife -- characteristics of brand microblog: Wisdom


The fourth kind of weapon multi emotion ring -- the characteristics of network Q & A: tactful


The fifth weapon: parting hook


The sixth weapon, Overlord gun


The seventh weapon fist -- SNS community characteristics: perseverance


Network brand marketing solutions


>Analysis of website brand positioning and status quo


>Analysis of network brand strategy


>Determination of network brand expression form (such as domain name, website [website name, logo, primary color and website content, e-mail, network real name / general website, etc.)


>Make website brand promotion plan


>Assist to implement the website brand promotion plan


>Network brand extension planning


>Network brand vision planning


>Design of network brand management system


>Network brand building, promotion, consolidation and maintenance planning


>Network brand crisis management


>Evaluate the effect of network brand promotion


Implementation steps of network brand marketing


(1) Special topic planning and construction of investment promotion website


(2) Writing of business invitation document


(3) Investment promotion information release


(4) Online investment promotion advertising


(5) Network business cooperation


(6) Implementation of network investment promotion


Network brand marketing and integrated marketing


(1) Soft text promotion: release soft text on related websites.


(2) BBS marketing case.


(3) E-commerce platform promotion (Taobao, Alibaba, paipai, etc.)


(4) Viral marketing: planning network marketing events and carrying out viral promotion.


(5) Network group promotion: the use of group tools to promote.


(6) Network business resources promotion (7) negative news warning: delete Tianya forum, Baidu Post Bar and other negative news.


(8) Network brand and word-of-mouth shaping: planning network marketing activities, creating hot events, creating network brand.

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