Network marketing and e-commerce are a pair of closely related concepts with obvious differences

Network marketing and e-commerce are a pair of closely related concepts with obvious differences. Many people still have some misunderstandings. 1) The difference between the two: network marketing is an integral part of the overall marketing strategy of enterprises, both traditional enterprises and Internet enterprises need network marketing, but network marketing itself is not a complete business transaction process, but only a means to promote business transactions. E-commerce mainly refers to the electronization of transaction mode, which is the sum of all kinds of business activities carried out by Internet. We can simply understand e-commerce as e-transaction, and e-commerce emphasizes transaction behavior and mode. 2) The connection between the two: it can be said that network marketing is the basis of e-commerce, e-commerce is the advanced stage of network marketing development, e-commerce can not be separated from network marketing, but network marketing is not equal to e-commerce. What are the similarities and differences between network marketing and traditional marketing activities? 1) The similarities between network marketing and traditional marketing are as follows: A. both are marketing activities; b. Both of them need the established goals of the enterprise; c. Both of them take meeting the needs of consumers as the starting point of all activities; d. The satisfaction of consumers' demand is not only based on the actual demand, but also includes the potential demand.