Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment with the Internet as the basic means.

Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment with the Internet as the basic means.

Online marketing (on-line marketing or e-marketing) comes into being with the Internet entering into commercial applications, especially after the wide application of the world wide web (WWW), e-mail, search engine, social software, etc., the value of online marketing is becoming more and more obvious. It can use a variety of means, such as e-mail marketing, blog and microblog marketing, online advertising marketing, video marketing, media marketing, competitive marketing, SEO optimization ranking marketing, college students' online marketing ability show, etc. Generally speaking, all kinds of marketing activities based on Internet or mobile Internet can be called integrated network marketing. In short, network marketing is a comprehensive marketing activity which takes the Internet as the main platform to achieve a certain marketing purpose.

Network marketing, also known as online marketing or e-marketing, refers to a kind of marketing mode using the Internet. The Internet has brought many unique convenience for marketing, such as low-cost dissemination of information and media to the worldwide audience. The interactive nature of Internet media in terms of immediate response and response is the unique characteristic of Internet marketing which is different from other marketing methods. Online marketing (on-line marketing or e-marketing) is a new marketing method based on the Internet, which uses the interaction of digital information and network media to assist the realization of marketing objectives. In short, network marketing is a marketing activity that takes the Internet as the main means to achieve a certain marketing purpose.