Network marketing is a new marketing method based on the Internet

Network marketing is a new marketing method based on the Internet, which uses the interaction of digital information and network media to assist the realization of marketing objectives.

Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.

Network marketing is not online sales: sales is the product of marketing to a certain stage, sales is the result, and marketing is the process; The promotion of online sales depends not only on the Internet, but also on traditional TV, outdoor advertisements and leaflets. Yu Han believes that network marketing is not limited to the Internet: a complete network marketing program, in addition to online promotion, it is necessary to use traditional methods for offline promotion. This can be understood as marketing about network marketing itself, just like advertising about advertising.

Network marketing is a new marketing mode which takes the Internet as the media, implements marketing activities in new ways, methods and ideas, and more effectively promotes the realization of individual and organizational trading activities. It is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall network marketing body or part of the business objectives, and to create an online business environment with the Internet as the basic means. " Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, word-of-mouth marketing, network event marketing, social media marketing, micro blog marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means. Network marketing has strong practical characteristics. It is more practical to find the general methods and rules of network marketing than empty theoretical discussion. Therefore, how to define network marketing is not the most important. The key is to understand the real meaning and purpose of network marketing, that is, to fully understand the new marketing environment of Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing.

With the development of Internet technology and the low cost of networking, the Internet is like a kind of "universal glue", which connects enterprises, groups, organizations and individuals across time and space, making the exchange of information between them "easy to get". The most important and essential thing in marketing is the information communication and exchange between organizations and individuals. If there is no information exchange, then the transaction is the source of no capital. Because of this, the Internet has some characteristics required by marketing, which makes network marketing present some characteristics. At present, there are two academic mainstream views on the characteristics of network marketing. In fact, they are similar. The following is an introduction: 1. The ultimate goal of time-domain marketing is to occupy market share. Because the Internet can exchange information beyond time and space constraints, it makes it possible for marketing to trade without time and space constraints, Enterprises have more time and space for marketing, and can provide global marketing services 24 hours a day, 7 days a week. 2. Rich media Internet is designed to transmit multi-media information, such as text, sound, image and so on, so that the information exchange for the transaction can exist and exchange in various forms, which can give full play to the creativity and initiative of marketing personnel. 3. Interactive Internet realizes the interaction and two-way communication between supply and demand by displaying commodity images and providing relevant queries in commodity information database. It can also conduct product testing and consumer satisfaction surveys. The Internet provides the best tools for joint product design, commodity information release and various technical services. 4. Personalized internet promotion is one-to-one, rational, consumer led, non compulsive, and gradual. It is also a low-cost and humanized promotion, avoiding the interference of strong sales promotion by salesmen, and establishing a long-term good relationship with consumers through information provision and interactive conversation. 5. The number of growing Internet users is growing rapidly all over the world. Most of them are young, middle-class and have high education level. Because of their strong purchasing power and strong market influence, they are a market channel with great development potential. 6. Marketing on the integrated Internet can be accomplished from commodity information to collection and after-sales service, so it is also a whole marketing channel. On the other hand, Yu Jun network recommends that enterprises can make unified planning, implementation and coordination of different marketing activities through the Internet, and convey information to consumers through simultaneous interpreting messages, so as to avoid the negative effects of inconsistency in different communication. 7. Advanced Internet is the most powerful marketing tool. It has many functions such as channel, promotion, electronic transaction, interactive customer service, and market information analysis and provision. Its one-to-one marketing ability is in line with the future trend of customized marketing and direct marketing. 8. High efficiency computer can store a large amount of information and query on behalf of consumers. The quantity and accuracy of information that can be transmitted far exceeds other media. It can timely update products or adjust prices in response to market demand, so it can timely and effectively understand and meet the needs of customers. 9. Economy information exchange through the Internet, instead of the previous physical exchange, on the one hand, can reduce the cost of printing and mail, can be sold without stores, free of rent, save water and electricity and labor costs, on the other hand, can reduce the loss caused by circuitous multiple exchanges. 10. The advantages of network marketing in this section of technical editor first of all, the network media has the characteristics of wide communication range, fast speed, no time and geographical restrictions, no time and layout constraints, detailed content, multimedia transmission, vivid image, two-way communication, rapid feedback and so on, which is conducive to improving the efficiency of enterprise marketing information dissemination and enhancing the effect of enterprise marketing information dissemination, Reduce the cost of marketing information dissemination. Secondly, network marketing has no store rent cost. And it has the function of product direct selling, which can help enterprises reduce inventory pressure and operating costs. Third, the Internet covers the global market, through which enterprises can easily and quickly enter any country's market. In particular, the second WTO Ministerial Conference decided not to levy tariffs on Internet trade before the next ministerial conference. Internet marketing has set up a green channel for enterprises to access the international market.