Network marketing probably includes several aspects?

Network marketing probably includes several aspects?

Network marketing is an integral part of the enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment by taking the Internet as the basic means. Accurately speaking, network marketing is a marketing activity carried out by taking the Internet as the main means.

What does network marketing mainly do? It mainly includes: network brand, website promotion, information release, sales promotion, sales channel, customer service, customer relationship and online research. These eight functions are the eight functions of network marketing. The formulation of network marketing strategy and the implementation of various network marketing means also aim to give full play to these functions. Network marketing is actually from website construction to operation and promotion; Launch and public relations to network media; To brand communication and market strategy; Then to the accumulation of target customers and the marketing of the whole case of customer management.

1. Online Market Research

Use the interactive information communication channel of the Internet to implement the investigation activities. It includes direct online survey through questionnaire, or through the network to collect some second-hand data needed in market survey.

2. Online consumer behavior analysis

Deeply understand the demand characteristics, purchase motivation and purchase behavior patterns of online user groups.

3. Formulate network marketing strategy

According to the enterprise's position in the market, formulate the network marketing strategy suitable for the enterprise, and also consider the impact of product cycle on the formulation of network marketing strategy.

4. Optimize products and services

Combined with network feedback, consider product design, development, packaging and brand product strategy and service strategy.

5. Website promotion

Responsible for the promotion of payment channels, such as SEM and information flow; Free channel, SEO; Another: domain name registration, virtual host, website construction, portal search engine registration, network integrated marketing. It is suggested that skycc promotion software can be used for website promotion.