On the understanding of network marketing?

On the understanding of network marketing?

Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, word-of-mouth marketing, network event marketing, social media marketing, micro blog marketing, etc.

The characteristics of network marketing are as follows

Time domain: the ultimate goal of marketing is to occupy market share. Because the Internet can exchange information beyond time and space constraints, it is possible for marketing to trade without time and space constraints.

Rich media: the Internet is designed to transmit information in multiple media.

Interactive: the Internet displays commodity images and commodity information database provides relevant queries to realize the interaction and two-way communication between supply and demand. It can also conduct product testing and consumer satisfaction surveys.

Personalization: the promotion on the Internet is one-to-one, rational, consumer led, non compulsive, and gradual. It is also a kind of low-cost and humanized promotion to avoid the interference of strong promotion by salesmen.

Growth: the number of Internet users is growing rapidly all over the world, and most of them are young, middle-class and highly educated. Due to their strong purchasing power and strong market influence, they are a market channel with great development potential.

Integration: Marketing on the Internet can be achieved from commodity information to collection and after-sales service, so it is also a whole marketing channel. On the other hand, Yuhan network suggests that enterprises can use the Internet to design, plan and implement different communication and marketing activities in a unified way, so as to convey information to consumers in a unified way.

Leading: Internet is the most powerful marketing tool, which has many functions such as channel, promotion, electronic transaction, interactive customer service, and market information analysis and provision. It has the ability of one-to-one marketing.

High efficiency: the computer can store a large amount of information, query on behalf of consumers, the quantity and accuracy of information can be transmitted, far more than other media, and can adapt to market demand.

Economy: information exchange through the Internet can replace the previous physical exchange. On the one hand, it can reduce the cost of printing and mailing, sell without stores, free of rent, save water, electricity and labor costs, and on the other hand, it can reduce the loss caused by circuitous multiple exchanges.