The significance of network marketing

The significance of network marketing

It can also be called online marketing, Internet marketing, online marketing, online marketing, etc. These words all mean the same thing. Generally speaking, network marketing is a marketing activity carried out by Internet as the main means. Network marketing has strong practical characteristics. Finding the general methods and rules of network marketing from practice is more practical than empty theoretical discussion. " Tinlu, China's e-marketing network, collects the latest, complete and perfect e-marketing information. Therefore, how to define e-marketing is not the most important. The key is to understand the real meaning and purpose of E-marketing, that is, to fully understand the new marketing environment of the Internet, and to use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why we must pay attention to the practical methods of network marketing in the research of network marketing. Narrow sense of network marketing

In short, network marketing is to use the Internet as a means to carry out marketing activities. At present, there is no unified definition of network marketing. Like many new disciplines, researchers have different understanding and understanding of network marketing due to their different research perspectives. Therefore, it is not surprising to see that different books have different descriptions of the concept of network marketing. According to the author's personal understanding, all marketing activities carried out by means of the Internet can be called network marketing (sometimes also known as online marketing, Internet marketing, etc., while Hong Kong and Taiwan are mostly called network marketing). In an article published in 2000, the author defined network marketing as:

"Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment with the Internet as the basic means."