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Thursday, July 8, 2021

The synonyms of E-marketing include: e-marketing, Internet marketing, online marketing, Internet marketing, etc.

The synonyms of E-marketing include: e-marketing, Internet marketing, online marketing, Internet marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.

Network marketing features:

Temporal property

The ultimate goal of marketing is to occupy market share. Because the Internet can exchange information beyond time and space constraints, it makes it possible for marketing to trade without time and space constraints. Enterprises have more time and more space to carry out marketing. They can provide global marketing services 24 hours a day, 7 days a week, anytime and anywhere.

Rich media

The Internet is designed to transmit information of various media, such as text, sound, image and so on, so that the information exchange for the transaction can exist and exchange in various forms, which can give full play to the creativity and initiative of marketing personnel.


The Internet displays commodity images, and the commodity information database provides relevant queries to realize the interaction and two-way communication between supply and demand. It can also conduct product testing and consumer satisfaction surveys. The Internet provides the best tools for joint product design, commodity information release and various technical services.


Promotion on the Internet is one-to-one, rational, consumer led, non compulsive, step-by-step, and it is a kind of low-cost and humanized promotion, which avoids the interference of strong promotion by salesmen, and establishes a long-term good relationship with consumers through information provision and interactive conversation.


The number of Internet users is growing rapidly all over the world. Most of them are young, middle-class and have high education level. Because these groups have strong purchasing power and strong market influence, they are a market channel with great development potential.


Marketing on the Internet can be achieved from commodity information to collection and after-sales service, so it is also a whole marketing channel. On the other hand, Yu Jun network recommends that enterprises can make unified planning, implementation and coordination of different marketing activities through the Internet, and convey information to consumers through simultaneous interpreting messages, so as to avoid the negative effects of inconsistency in different communication.


Internet is one of the most powerful marketing tools. It has many functions, such as channel, promotion, electronic transaction, interactive customer service, and market information analysis and supply. Its one-to-one marketing ability is in line with the future trend of customized marketing and direct marketing.

High efficiency

The computer can store a large amount of information and inquire on behalf of consumers. The quantity and accuracy of information that can be transmitted far exceeds other media. It can update products or adjust prices in time according to market demand, so it can timely and effectively understand and meet the needs of customers.


Information exchange through the Internet can replace the previous physical exchange. On the one hand, it can reduce the cost of printing and mailing, sell without stores, free of rent, save water, electricity and labor costs, and on the other hand, it can reduce the loss caused by circuitous multiple exchanges.


Network marketing is based on the Internet supported by high technology. Enterprises must have certain technical investment and technical support to implement network marketing. Only by changing the traditional organizational form, improving the function of information management department and introducing compound talents who understand marketing and computer technology, can they have market competitive advantage in the future.

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