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Wednesday, July 14, 2021

What is the difference between digital marketing and network marketing?

What is the difference between digital marketing and network marketing?


Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the enterprise's overall business objectives and create an online business environment with the Internet as the basic means. " Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.


Digital marketing refers to the use of digital technology (such as the Internet, social media, live broadcast, etc.) for marketing, the purpose of which is to transform potential customers into real customers.


At present, the responsibilities and objectives of digital marketing mainly include the following:


Make full use of social media channels to promote companies, brands, products and services, and build brand awareness and market awareness


Update website content in time


Issue analysis report with the help of network analysis tools (such as Baidu statistics or Google Analytics)


Develop e-mail marketing strategy


Explore new ways of digital marketing (such as PPC or video) through cross functional collaboration to improve the effect of marketing activities

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