What is network marketing? Analyze the advantages and disadvantages of network marketing

What is network marketing? Analyze the advantages and disadvantages of network marketing

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Definition of network marketing:

"Network marketing is an integral part of an enterprise's overall marketing strategy. It is a variety of activities to achieve the overall business objectives of an enterprise and to create an online business environment with the Internet as the basic means.". Synonyms of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with Internet as the main means.

Analysis of advantages and disadvantages of network marketing mode

1. Nowadays, microblog marketing is more popular: it has the advantages of low communication threshold, fast communication speed, strong interactivity, geometric communication

The disadvantages can not be ignored: less content, weak regional orientation, large amount of information, fast information update, difficult to create topics and influence (need a large number of fans)

2. Blog marketing, which has been the most favorite and commonly used mode of webmasters. His advantage is that he can publish advertising information at will, interact with others, and increase the external chain

But the disadvantages are that it is difficult for ordinary people to influence, the popularity is not enough, the openness is not as good as the forum, and the geographical orientation is not accurate

3. Advantages of QQ group: accurate geographical orientation, accurate target audience, large user group, online interaction and mass software delivery

Disadvantages: the work is difficult to carry out (advertising is t), frequent publicity, easy to lead to disgust

The advantages of the forum are: regional orientation, online interaction and human influence

Disadvantages: high requirements for the quality of soft text, rising screening ability of Internet users, and the need for team cooperation for speculation

4. Advantages of SNS website: low communication threshold and online interaction

Disadvantages: gradually replaced by microblog, not easy to create topics and influence

5. The advantages of Q & A websites: high weight, fast collection and good ranking

Disadvantages: there is a demand for account level, relatively troublesome, and the geographical orientation is not accurate

6. Advantages of email: it can contain a large amount of content and unlimited content, and can use software to send mass e-mail (viral marketing)

Disadvantages: too many invalid mailbox, resulting in inaccurate information delivery, mailbox has anti spam function

7. Advantages of classified website: high weight, large number of users, you can use classified website to increase exposure and rank Related words

Disadvantages: the conversion rate is low, and most users of classified websites focus on life (clothing, food, housing and transportation)

8. Advantages of portal website: high weight, high exposure, high authority, large user base, and more accurate influence of local portal

Disadvantages: high cost

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