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Wednesday, September 15, 2021

As the most popular marketing method nowadays

As the most popular marketing method nowadays, network marketing has many methods, and the most common ones are as follows:

1. BBS marketing

Forum marketing can become the main channel to support the promotion of the whole website, especially at the beginning of the website. It is a good promotion method. Using the super popularity of the forum can effectively provide marketing communication services for enterprises. Due to the openness of forum topics, almost all marketing demands of enterprises can be effectively realized through forum communication. Forum marketing is to take the forum as the media, participate in the forum discussion, establish their own popularity and authority, and promote their own products or services.

2. News event marketing

There are a large number of news groups and forums on the Internet. People often discuss and release news on a specific topic, including business information.

3. Word of mouth marketing

Although word of mouth marketing is not unique in the 2.0 era, it is more obvious and important in the 2.0 era.

4. Search engine marketing

That is, search engine optimization is to optimize the website structure (internal link structure, website physical structure and website logical structure), high-quality website theme content and rich and valuable relevant external links, so as to make the website more friendly to users and search engines, so as to obtain the advantage ranking in search engines and introduce traffic to the website.

5. Viral marketing

Virus marketing mode comes from network public relations. It uses the principle of user word-of-mouth. It is a spontaneous and low-cost marketing means among users. Viral marketing is not the use of viruses or rogue plug-ins to promote publicity, but through a set of reasonable and effective points system to guide and stimulate users to actively carry out publicity. It is a marketing model based on intention to users.

6. Network integrated marketing

Network integrated marketing communication is a popular marketing concept and method in the West since the 1990s. Compared with the traditional marketing "product centered", it emphasizes "customer-centered"; It emphasizes that marketing is communication, that is, multi-channel communication with customers and establishing brand relationship with customers.

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