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Thursday, September 23, 2021

Characteristics of network marketing:

Characteristics of network marketing: 1. Time domain property The ultimate goal of marketing is to occupy market share. Because the Internet can exchange information beyond time and space constraints, it makes it possible for marketing to trade away from time and space constraints. Enterprises have more time and more space for marketing, and can provide global marketing services anytime, anywhere, 24 hours a day, 7 days a week. 2. Rich media The Internet is designed to transmit a variety of media information, such as text, sound, image and so on, so that the information exchange for transaction can exist and exchange in various forms, which can give full play to the creativity and initiative of marketing personnel. 3. Interactive The Internet realizes the interaction and two-way communication between supply and demand by displaying commodity images and providing relevant queries in the commodity information database. It can also carry out product testing, consumer satisfaction survey and other activities. The Internet provides the best tools for joint product design, commodity information release and various technical services. 4. Personalization The promotion on the Internet is one-to-one, rational, consumer led, non coercive and step-by-step. It is a low-cost and humanized promotion to avoid the interference of strong sales promotion by salesmen, and establish a long-term good relationship with consumers through information provision and interactive conversation. 5. Growth The number of Internet users is growing rapidly and spread all over the world. Most of the users are young, middle-class and highly educated. Because these groups have strong purchasing power and strong market influence, they are a market channel with great development potential.

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