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Friday, September 3, 2021

Who has the development history information of Ogilvy & Mather? Thank you. Thank you

Who has the development history information of Ogilvy & Mather? Thank you. Thank you


Ogilvy & Mather, also translated as Ogilvy Mather, Ogilvy website: http://www.ogilvy.com/ Ogilvy is one of the largest market communication organizations in the world. It was founded in 1948 by David Ogilvy, known as the father of advertising. Ogilvy is subordinate to WPP group. It all started with advertising Master David Ogilvy. He wrote a wonderful life with great intelligence and enthusiasm; His extraordinary views and ideals on advertising have created Ogilvy's legend. In 1948, David Ogilvy founded his own advertising agency in New York. Want to be different, determined to become a strong brand; A respected, high-quality brand with extraordinary creativity and intelligence; A brand that can stimulate a strong sense of loyalty between the public and customers and has first-class operation norms. Today, Ogilvy & Mather has grown from two employees to one of the eight major advertising groups in the world, with 359 branches in 100 countries and regions. We are committed to building a distinctive brand: with extraordinary creativity, can stimulate a strong sense of loyalty between employees and customers, and has first-class operation norms. It is this spirit that forms today's Ogilvy American culture. Our history is the development process in which a person's thoughts, talents and work norms are interpreted into a corporate culture, a clear industrial policy and a trend. Insist on doing "good" advertising: it has sales force and contributes to the establishment of the brand. Over the past 50 years, Ogilvy & Mather has worked side by side with many world-famous brands and created countless market miracles, including American Express, Sears, Ford, shell, Barbie, pond's, dove, Maxwell House, BM, Kodak, etc. Domestic customers include COFCO group, China Mobile, Lenovo, etc. Ogilvy & Mather is subordinate to WPP group and is one of the largest communication groups in the world. WPP group has more than 60 subsidiaries, including JWT, hill and Knowlton, Ogilvy & Mather public relations, Millward Brown, research international, Chuanli and enterprise Ig. With the strong strength of WPP group, Ogilvy & Mather has become an expert in media fields such as research, public relations, design, visual recognition, retail marketing, promotion and new media.

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