Marketing methods

Marketing methods 1. Under what background did the concept of sales promotion and marketing come into being? What is the difference between modern market concept and traditional concept? 2. Briefly describe the main contents of the enterprise development strategy. 3. What should be done to analyze the enterprise economic environment? What part does personal income include? What are their respective meanings? 4. Countermeasures for enterprises facing environmental threats five What are related groups? Give an example to illustrate how relevant groups affect consumers' purchase behavior? 6. Give examples to illustrate the characteristics of various types of purchase behavior. It also analyzes the marketing strategies that enterprises should adopt for all kinds of purchase behavior. 7. Competitive strategy of market leaders 8. What is the key to the success of market vacancies? What are the characteristics of an optimal filling base point? 9. Standards for segmenting the consumer market. Be able to propose different segmentation standards for different products. 10. Concepts, advantages and disadvantages of three target market strategies. 11. What factors should enterprises consider when choosing target market strategy? 12. Market positioning procedures. 13. The overall concept of the product includes five levels. 14. Main contents of product portfolio strategy. 15. What are the brand strategies of the enterprise? 16. Characteristics of products at different stages of their life cycle and appropriate marketing strategies. 17. Procedures for developing new products 18. Meaning and applicable conditions of skimming pricing strategy and penetration pricing strategy. 19. Main contents of relevant product pricing strategies. 20. Try to compare the different functions of mantissa pricing strategy and integer pricing strategy? 21. Briefly describe how enterprises choose appropriate distribution channels for their products according to relevant influencing factors? 22. The meaning of direct channel and indirect channel and the difference between them. 23. Choose three forms of intermediate quotient. 24. What are the main functions of network marketing? 25. What is the promotion mix? The advantages and applicable conditions of several main ways of enterprise promotion? 26. Steps for enterprises to communicate effectively. 27. Factors that should be considered when determining the promotion portfolio strategy of enterprises. 28. What are the advantages and disadvantages of product management organizations and market management organizations? 29. What are the main characteristics of services compared with physical products? 30. What are the characteristics of international marketing compared with domestic marketing? 31. Main contents of international marketing product strategy and advantages and disadvantages of various strategies. 3、 Case analysis It mainly focuses on the following aspects: one Market segmentation two environmental analysis three Looking for market opportunities four Channel strategy (focusing on the relationship between manufacturers and distributors) five new product development six Market concept

Continuously emphasize their leadership through marketing communication;

Continuously emphasize their leadership through marketing communication; 2. Expand the total market demand: develop new users, new uses and expand usage Protect market share: positional defense, flank defense, attack for defense, counterattack defense, sports defense and contraction defense 1. Expand market share: price competition, a large number of advertisements, product innovation, entering new market segments, famous brand strategy and active promotion 2. Continue to replace the old with the new, constantly challenge themselves and maintain the right of enterprises to dominate the market 3. Blocking competition: price competition, sub brand strategy, M & a competition Marketing Challenger strategy: 1. Determine strategic objectives and competitors: market leaders / those with equal strength / those with less strength 2. Choose attack strategies: frontal attack, flank attack, encirclement attack, circuitous attack and guerrilla attack 3. Select specific attack strategies: feasible options include price discount strategy, cheap goods strategy, prestige commodity strategy, product diffusion strategy, product innovation strategy, service improvement strategy, distribution innovation strategy, manufacturing cost reduction strategy, intensive advertising promotion strategy, etc; First, between any two competitors, the 2:1 market share seems to be an equilibrium point. At this equilibrium point, no matter which competitor wants to increase or reduce market share, it seems impractical, and the gains outweigh the losses. This is an empirical conclusion drawn through observation. Second, if the market share is less than 1 / 4 of the largest competitor, it is impossible to participate in the competition effectively. This is also an empirical conclusion, but it is not difficult to infer from the relationship of the empirical curve. Generally, the above two conditions will eventually lead to such a market share sequence: the market share of each competitor is 1.5 of the next competitor, and the market share of the smallest competitor will not be less than 1 / 4 of the largest. In terms of mathematical principle, to meet the above two conditions at the same time, there should not be more than three competitors.

Marketing methods and Strategies

Marketing methods and Strategies Yes, of course, it's because I've been doing planning marketing work for many years and I've been very good at explaining it. It's because this question is relatively broad. Real insiders should be familiar with you. A long speech may be irrelevant, so how to answer really needs to be thought about How many marketing strategies? Marketing strategies can emerge one after another if you give them concepts. And search the Internet for all kinds of gifts, which dazzles you, and a new thing will pop up after so long, especially if it is subdivided, it is endless. The whole film is far from enough, but we say that various concepts emerge one after another, but the core is always changing. Firmly grasp the core and get rid of those fancy surface marketing. There has been no essential change since its birth. So I think it's better to talk about the essence of marketing methods. Positioning and truth In fact, the book "positioning" that all marketers will study is about the two most simple core issues. One is how to position our products, the other is how to shape the truth you want. Find your own advantages and make an accurate positioning of what you want to sell, whether tangible or intangible. What are the selling points? To whom? Why does he need it? Think these questions clearly. In fact, your product advantages or core competitiveness will come out. Then it is to shape the truth, which is not the truth of your product itself, but the truth you want your audience to accept. This is the product of nongnongshan spring. At the beginning, nongnongshan spring is a little sweet. This advertising word is constantly shaping the truth of the product, and our township will not fill it. This is a well-known truth, but through continuous shaping and repeated emphasis, the essential truth of the product has been replaced by the truth you shape. One point of precision marketing: precision, vertical, flat and repeated The next step is the essence of all marketing or the core of strategy, that is, if you want to know this point, it must be accurate, the advantage must point directly to the pain point, and solving the problem is the research pole of your product. Then it's vertical, how to segment the related products, how to extend different special effects at one point, but the focus is still vertical, and then vertical. Don't think that one product is all inclusive and applicable to all people, The core of marketing in place is to be vertical to your most important audience, and spread from them to other people. That's another thing, icing on the cake. Don't reverse the primary and secondary. In other words, the product must be repeatedly simplified, simplified and then simplified. Don't have too much content to describe. The more complex things are, the more ambiguous they are. Therefore, you must be as flat and simplified as possible so that your audience can know you know you and remember you in the shortest time window. Finally, repeatedly deliver the points you want to market to your audience. Don't say here today and there tomorrow This is the core focus of the marketing strategy. There are not so many fancy things. Because the space is not enough, I think the core, the most important and the most important thing is that if you are interested, you can continue to explore in depth. Thank you again for your question!

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Kneeling for various marketing methods

Kneeling for various marketing methods Various marketing methods  let me answer and share the report 2 answers # hot discussion # what addictive foods are there in life? Anonymous user 2013-12-19 1. Under what background did the concept of sales promotion and marketing come into being? What is the difference between modern market concept and traditional concept? 2. Briefly describe the main contents of the enterprise development strategy. 3. What should be done to analyze the enterprise economic environment? What part does personal income include? What are their respective meanings? 4. Countermeasures for enterprises facing environmental threats 5. What are the relevant groups? Give an example to illustrate how relevant groups affect consumers' purchase behavior? 6. Give examples to illustrate the characteristics of various types of purchase behavior. It also analyzes the marketing strategies that enterprises should adopt for all kinds of purchase behavior. 7. Competitive strategy of market leaders 8. What is the key to the success of market vacancies? What are the characteristics of an optimal filling base point? 9. Standards for segmenting the consumer market. Be able to propose different segmentation standards for different products. 10. Concepts, advantages and disadvantages of three target market strategies. 11. What factors should enterprises consider when choosing target market strategy? 12. Market positioning procedures. 13. The overall concept of the product includes five levels. 14. Main contents of product portfolio strategy. 15. What are the brand strategies of the enterprise? 16. Characteristics of products at different stages of their life cycle and appropriate marketing strategies. 17. Procedures for developing new products 18. Meaning and applicable conditions of skimming pricing strategy and penetration pricing strategy. 19. Main contents of relevant product pricing strategies. 20. Try to compare the different functions of mantissa pricing strategy and integer pricing strategy? 21. Briefly describe how enterprises choose appropriate distribution channels for their products according to relevant influencing factors? 22. The meaning of direct channel and indirect channel and the difference between them. 23. Choose three forms of intermediate quotient. 24. What are the main functions of network marketing? 25. What is the promotion mix? The advantages and applicable conditions of several main ways of enterprise promotion? 26. Steps for enterprises to communicate effectively. 27. Factors that should be considered when determining the promotion portfolio strategy of enterprises. 28. What are the advantages and disadvantages of product management organizations and market management organizations? 29. What are the main characteristics of services compared with physical products? 30. What are the characteristics of international marketing compared with domestic marketing? 31. Main contents of international marketing product strategy and advantages and disadvantages of various strategies. 3、 Case analysis It mainly focuses on the following aspects: 1. Market segmentation 2. Environmental analysis 3. Looking for market opportunities 4. Channel strategy (focusing on the relationship between manufacturers and distributors) 5. New product development 6. Market concept

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What are the common network marketing strategies

What are the common network marketing strategies What are the rules of common network marketing strategies? We need to deeply understand many network marketing strategies, and widely apply them to product promotion and brand building in combination with our own resources. Only by flexibly applying these rules can we implement the effect of network marketing. So what are the rules of common network marketing strategies? Next, Jilin Yiwang Meilian e-commerce company will reveal it for you. What are the rules of common online marketing strategies: First, the website's free strategy. In fact, the user's psychology is very strange. Why do you say this? If a mall holds a discount or gives something free, even if the value of the given thing is not high, people are willing to take 10 minutes or more to queue up to get it. Why does this happen? Because the value of the given product itself is not high, But because giving something away for free is a very tempting thing, so many people are willing to take this time to get it. Second, website activities attract a certain popularity. Like some well-known websites, they hold some activities regularly, which can not only drive the enthusiasm of many members, but also play a role in word-of-mouth publicity. After all, these things can be obtained only after taking a little time. In the eyes of users, they have won relevant rewards without spending anything at all. I feel it is very worthwhile, Of course, this effect is also very good. At least it can increase the amount of Posts every day. Third, the hierarchical mechanism of the website itself. Some websites have certain restrictions. If junior members can only obtain relevant services, of course, such services are very few. Then there will be more functions related to a higher level. The higher the level, the greater the rights they will obtain, and the higher the level on the website forum. If you want to get more points, the biggest source is to help the website promote the forum. You only need to manually send a link and guide more people to register, and your points will increase relatively. This is also very tempting for users. After all, the level is also a symbol of status in fiction. Fourth, guide users to consume. Although many things are free to achieve a kind of non free, they will make you take it for granted and feel that the consumption is not high, so many people are willing to accept it. For example, open the game test, and then promise you never to delete files. Then, when you play all the time and reach a higher level than others, you will continue to play in order to meet your own vanity. It is precisely because we have grasped the psychology of users that game makers begin to carry out a kind of consumption guidance, so that you can gradually understand, rely on, trust, and then consume, and their purpose will be achieved. Fifth, the small profit and quick turnover of website members is generally the most common sales means of online marketing

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IAB: The Economic Impact Of The Market-Making Internet - Alist Daily

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How to learn marketing methods?

How to learn marketing methods? Learn marketing skills: 1. Communication ability I think if you want to learn marketing well, you must have strong communication skills. No matter what you do, you must let others trust you, which requires you to take the initiative to communicate with others. Of course, speaking skills are very important. When you talk, the other party has no chance to interrupt, communication becomes your personal performance show, and the other party won't have much favor with you. When the customer decides to buy, It usually gives you hints, so listening is more important than speaking. 2. Set goals When you have a good goal, you will have the direction of struggle. But the goal setting also needs to be cautious. When your goal is too large, you will feel more than your heart and less strength, and eventually give up halfway. If your goal is too low and you don't need much effort to achieve it, it's better not to set a goal. Setting a goal should be slightly higher than your current ability 3. Practice more No matter how many books you read, they are theoretical and on paper. Without practical exercise, you won't become a good marketer in the end. It's like reading thousands of books is better than traveling thousands of miles. 4. Have vision Be forward-looking, have a "vision", look far, and see what others don't see, so as to seize the opportunity and win by surprise. On the contrary, "people have no foresight, there must be immediate worries", and they are entangled in trivial things all day. Those who do not seek the world are not enough to seek a moment, and those who do not seek the overall situation are not enough to seek a domain. Finally, here are three guidelines: 1: You never know what the guest is thinking (so don't try to guess); 2: You never know whether you are doing right or wrong (so don't be timid in doing things); 3: You never know whether today's customers will become competitors tomorrow (so no matter how good the relationship is, some things should be kept secret).

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How do I push??????

How do I push?????? For us, if we want to promote a campus app, Huidi push will use the integrated college resources to push. At present, we have reached cooperative relations with many colleges and universities across the country. Through the school group resources to push, with these students, get twice the result with half the effort, and then join the invitation nature. You can get a reward for inviting a valid user. Easily win more effective users in a short time. In this Internet era, users' thinking has become a habit. To push, we should think more from the perspective of users. Starting from the demand, push can also become faster and effective. For more professional answers, you can contact Guangzhou Kehui culture media Co., Ltd. for product services: Huidi push is a business brand of Guangzhou Kehui culture media Co., Ltd. It focuses on providing targeted traffic output services for Internet, traditional industries and individual entrepreneurs. It has huge offline push resources and online private traffic channels. Its main businesses include offline push, offline advertising media Online information flow, online community trade unions, etc. thank you!

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SEO, namely "search engine optimization", refers to the technology and process of obtaining website traffic from natural search results

SEO, namely "search engine optimization", refers to the technology and process of obtaining website traffic from natural search results. For enterprises, SEO optimization is the internal and external adjustment and optimization of enterprise websites on the basis of understanding the natural ranking mechanism of search engines. Through optimization, improve the natural ranking of keywords in the search engine and obtain more traffic, so as to enable enterprises to achieve the purpose of sales and brand building. For enterprises, SEO optimization has the following advantages: 1. Improve conversion Take Baidu as an example. Today, when Baidu bidding hosting is popular, customers often subconsciously ignore bidding pages marked with "advertising" when opening web pages. And SEO, bypass advertising promotion, combined with consumers' search habits, optimize relevant keywords, so that consumers can see the products or services of the enterprise website in the front of the web page when searching relevant keywords. Let customers independently select enterprise products through search. 2. High cost performance SEO is not free, but compared with the SEM of competitive ranking, the cost performance of SEO is higher. Especially when enterprises master SEO technology, through the cooperation of professionals, they can effectively reduce the cost of SEO optimization. 3. Scalable applications For enterprises, as long as they master the keyword research and content expansion methods, the website can continuously increase the target keywords and traffic, and can also continue to build new websites. 4. Optimize long-term effectiveness Once SEM advertisement and PPC (search advertisement) are stopped, the traffic will stop immediately. Although the effect of event marketing is obvious, the traffic will disappear when the topic passes. But SEO is different. As long as the website does not use cheating technology, once the search ranking goes up, it can be maintained for a long time, and the traffic of the website will flow in naturally. 5. Improve website usability One link in SEO optimization is to improve the usability of the website by optimizing the website, so as to retain customers and realize the purpose of high-quality transformation of the website. For enterprises, SEO optimization is the only way in brand promotion. Through SEO optimization, enterprise brands can achieve the effect of multi platform collection and exposure. Through multi platform exposure, our customers can search our website and see our brand information, so as to trust and buy our brand.

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Where there are people, there is Jianghu, and where there are websites, there is SEO optimization.

Where there are people, there is Jianghu, and where there are websites, there is SEO optimization. The purpose of the enterprise website is to enable users to browse the enterprise product information on the Internet. At the same time, it can also achieve the role of drainage and attract more users. However, even if the enterprise website is fancy or the content is good, if the website optimization is not done well, it will not achieve the expected effect and play a corresponding role. What is the role of SEO optimization? One of them is to attract more people to watch the website. Only when there are more visitors can we get more customers and strengthen the enterprise's reputation. Some enterprises realize the importance of the website, so they also make great efforts in the website content. The website content is not empty, but they just can't get a good website ranking and browse fewer users, but they don't know how to solve it. SEO optimization plays such a role, so that the enterprise website can not only be richer and more professional, but also optimize the ranking. After the popular search, it can give priority to the enterprise website. In this way, the traffic of enterprise websites will increase by leaps and bounds, so as to achieve the purpose of SEO optimization. In addition, some website optimization is not only to give priority in search engines, but also to expand enterprise reputation. A good reputation is very important to the corporate image and will also affect the long-term development of the enterprise. No matter how well the enterprise does, if there is no name, or many customer groups have not heard of the enterprise's name, in this information age, such occlusion will undoubtedly hinder development. So for long-term consideration, SEO optimization should be done well. The enterprise website optimized by SEO will be easier to be paid attention to among similar enterprises, and the reputation and content will be slightly better. In this way, enterprises will have more advantages in the competition of similar products. Products should be done well, and the website should be done well. This will also give customers confidence and easy to trust the enterprise, so as to increase the trading volume.

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SEO optimization

SEO optimization is a way to improve the natural ranking of websites in relevant search engines by using the rules of search engines. The purpose is to make them occupy a leading position in the industry and obtain brand revenue. The value of SEO essentially provides a sustainable marketing solution for the website, allowing the site to occupy the ranking position of the home page in the search engine, so as to increase brand exposure. According to incomplete statistics, more than 90% of the world's 500 companies consider SEO optimization. It can be seen that search engine optimization is still very important for enterprise brand construction. Nowadays, with the development of the Internet, many enterprises begin to find partners through the network, among which search is one of the simplest, most direct and most effective methods. Therefore, whether you need to expand your business or promote your own products, SEO is a priority.

What does SEO do?

What does SEO do? SEO optimization is a way to improve the natural ranking of websites in relevant search engines by using the rules of search engines. The purpose is to make them occupy a leading position in the industry and obtain brand revenue. The value of SEO essentially provides a sustainable marketing solution for the website, allowing the site to occupy the ranking position of the home page in the search engine, so as to increase brand exposure. According to incomplete statistics, more than 90% of the world's 500 companies consider SEO optimization. It can be seen that search engine optimization is still very important for enterprise brand construction. Nowadays, with the development of the Internet, many enterprises begin to find partners through the network, among which search is one of the simplest, most direct and most effective methods. Therefore, whether you need to expand your business or promote your own products, SEO is a priority.

General steps or links of search engine optimization SEO:

General steps or links of search engine optimization SEO: SEO is not a few simple tips or suggestions, but a mental work that needs enough patience and meticulous. In general, SEO includes six links: 1. Keyword analysis (also called keyword location) This is the most important part of SEO. Keyword analysis includes: keyword search volume analysis, competitor analysis, keyword and project correlation analysis, keyword layout, keyword ranking prediction. Why learn more dry goods information 2. Website architecture analysis The website structure in line with the crawler preferences of search engines is conducive to SEO. Website architecture analysis includes: eliminating bad design of website architecture, realizing tree structure, website navigation and link optimization. 3. Website directory and page optimization SEO not only makes the home page of the website have a good ranking in the search engine, but also makes every page of the website bring traffic. 4. Content publishing and link layout Search engines like regular website content updates, so reasonably arranging the website content release schedule is one of the important skills of SEO. The link layout organically connects the whole website to let the search engine understand the importance and keywords of each web page. The implementation reference is the keyword layout of the first point. The friendship link battle is also launched at this time. 5. Talk to search engines See the effect of SEO in the search engine, and know the collection and update of the site through site: your domain name. To better realize the dialogue with search engines, it is recommended to use Baidu webmaster platform, Google administrator tool, Shenma webmaster platform, etc. 6. Website traffic analysis Website traffic analysis not only guides the next SEO strategy from the SEO results, but also has guiding significance for the optimization of website user experience. Traffic analysis tool, baidu statistics is recommended. SEO is a circular process of these six links. Only by continuously carrying out the above six links can you ensure that your site has a good performance in the search engine.

SEO is carefully

SEO is carefully analyzed, such as the role of keywords. You see, when searching for keywords, there is a relevant search under Baidu. This is your customer's search behavior. A large part of this thing can be used. I don't do websites only for external and keywords. I focus on the problems that customers pay attention to, such as website construction and the word, This word is very hot, but when searching, it often shows how much the website construction costs, or packages, so my website package and price module are particularly good, so my ranking quickly jumped into the first three pages. Of course, there are more things worth analyzing.

SEO depends on thinking

SEO depends on thinking. Active thinking and imagination are the foundation of SEO Search Engine Optimization talent. Search engine optimization has no great technical specifications, because it is not Kung Fu, no stage, no kilogram. Sometimes a rookie's post can also make the old bird feel bright in front of him. This is search engine optimization. Search engine optimization is not a wonderful technology. It is a comprehensive implication of positive and discovery. Search engine optimization is still not a skill. Because of this realm, it was once an art. Some people wonder why my programming ability is so high and my aesthetic ability is so strong, but when I operate the website, I can't compare with those who can only use CMS website in optimization? If I answer this question back and forth, my answer is: "empty the cup before filling it with water". Search engine optimization or whatever else, forget what you have, in order to get what you don't have. In short, if you want to learn search engine optimization, don't take it as a skill. Search engine optimization is not mathematics. There are not so many formulas for you to recite. Search engine optimization is an aspect of website operation, but website operation is not just search engine optimization. Add a point called optimization equipment to your every solid trace. When you get into success, you will suddenly find that this is SEO. 1. All need patience. Patience is a kind of virtue. Analysis: more often, when you encounter such problems when making a website, you will be overwhelmed by cases that do not respond. And often at a certain moment, you just need to be patient and look forward to it quietly. For example, baidu snapshot did not keep up, inexplicably included, and so on. For another example, you also spent time on the external chain, but you just didn't see the results. What's useless? How many days can you persist with good patience? 2. SEO except ranking, search traffic, except traffic, and conversion rate. Note: too many SEOers pay too much attention to ranking and traffic. It's sad to SEO for SEO. If you are receiving the list of SEO business, or simply showing the level of SEO or testing, it's understandable. Otherwise, it's time to rethink the ultimate purpose of website operation. Generally speaking, the ultimate means of website operation is nothing more than profit, interest and public welfare. Most websites are established by means of profit, while SEO is effective for website operation. It is barbaric to make profit by regressing the conversion rate. Through the backward flow, the backward conversion rate, and the ranking is only for the backward flow, compared with no is the most important. At that level, SEO is the most ineffective method in flooding network promotion methods, but its actual end is once a method, and it is not unique. This is the real definition of SEO to be clear. If the website founded by hobby or public welfare means really doesn't care about SEO. 3. The first thing to get started with SEO is to say "hello" to the search engine and learn to respect the search engine. They are friends rather than partners. Analysis: a very simple understanding, SEO a goods is between the balcony of the search engine. In order to follow the SEO path, we must make good contact with the search engine, even if it is virtual. If the search engine completely blocks your website, even if your SEO skills are so distracted, a website is already slag behind the search engine. If you want to say that you can replace the new station and restore the K station, please continue to read the previous sentence a hundred times. Thank you. 4. There is no such thing as how rotten and easy it is at the end of the site. A good site is rising perfectly and abundantly without continuous improvement, not born perfect. There, the original author once presented wrong white words, which the author corrected. Analysis: in fact, this sentence has no limitations. No one can be so awesome when any object is just at the end. It can be so awesome from now on. The real cow force is innate and enterprising. The author has a saying here that "being fat first is not fat", and being fat all the time is the real "fat". Incidentally, in the second half of the sentence "after the fat collapsed the Kang", the author did not know whether there was a conversation in advance, but he was right. 5. Sharing experience is the best marketing, and non business is the best business. Analysis: I believe that every enemy city who has been in contact with marketing shows his praise for the first half of the sentence, at most all. Because it doesn't matter what the premise and situation of the world is, just if browsing is to get information. Even if you just want to see if a blog has been copied, this is also a means

What is the correct approach of SEO

What is the correct approach of SEO Old hair outside the chain to update the article or something is useless! What should I do? I'm so confused SEO optimization is a boring job. New sites generally have an obvious effect in 1-3 months. Michael SEO thinks that new webmasters must be prepared for a lasting war when optimizing the website. What is the work content of an SEO every day? 1. Check the ranking of the website in the search engine: you can query the collection and ranking of the website in the search engine with the help of third-party tools, and make records every day. You can make some small changes for a long time, which is conducive to summarizing experience and rapid growth! 2. Website traffic analysis: you can analyze the website traffic through statistical tools, such as what keywords users use to visit the website, which pages they visit, how long they stay, and then leave. In this way, you can find out whether the website meets the needs of users, so as to adjust the optimization direction of the website! 3. Inspection of friend chains: (1) if you change a lot of friend chains in the early stage, you can gradually replace industry irrelevant friend chains and replace them with high-quality friend chains after the website is stable in the later stage; (2) Check the exchanged friend chain every day. If you find that the other party's website has been reduced, you should drop the friend chain to avoid being involved! 4. Website content update: website optimization is a step-by-step process. The website content is the basis of the website based on the search engine. Each website needs to update the relevant content regularly and quantitatively. The updated content is different for different industries, but pay attention to the relevance and verticality between the article content and the core of the website, You can update news information, technical articles, etc. you can use pseudo original way to update! 5. Off site SEO work: release and monitor the external chain and expand the external chain channels. The external chain release mentioned here does not let you use the mass external chain tool. 6. Regular backup of the website: if there is a "backup", it can be backed up regularly. In case the website is hacked, it can restore the previously backed up content in time. 7. Website log analysis: log analysis mainly depends on the footprints of search engine spiders, such as how many times spiders have visited, which links they have climbed, and whether there are 404 links.

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about SEO

Chapter 1: about SEO, understand SEO section 1: the meaning of SEO. The full name of SEO is called search engine optimization. People use search engines to find the information they need, so as the owner of the website, we hope users can come to their website through search engines. This requires SEO (search engine optimization) on the website. In a simple word, it is through certain technical means to make our own website rank first when users search for keyword a, so as to increase sales opportunities. Remember that SEO is only a means. Our real purpose is to sell and create value. We can't put the cart before the horse! Section 2: what results can we get from doing SEO? On the one hand, improve the ranking of some words on your website, and on the other hand, improve the overall traffic of your website. Increase sales opportunities and your traffic revenue! The meaning of this picture is: we search the word "Hangzhou floor heating" to make our own website appear in the front, which is marked in the picture! Section 3: what conditions do you need to learn SEO? Learning SEO does not need any special technical foundation. Of course, if you have it, you will learn better. I was born in marketing and learned this, but I did spend a lot of energy on Technology in the later stage, but I believe that as long as I work hard, everything can succeed! Some knowledge points that SEOER must know: 1. First understand the basic SEO conceptual problems. 2. Understand HTML code. 3. It is best to learn div + CSS. 4. At least one CMS system. It is recommended to use decms. Section IV: the qualities SEOER should have 1. Confidence SEO is an important method of network marketing. We will learn all kinds of technologies needed by SEO. These technologies have passed the practice of postgraduate entrance examination. Don't give up because the optimization doesn't go up for a while. Have confidence in SEO technology and your ability. 2. Being patient with SEO is a long-term and complicated process, and the cycle may be several months, so you must be patient and stick to it. For example: I once made a garbage station and submitted it to Baidu for a long time. It's just not included. I'm a little discouraged and don't care about this website anymore. After a few months, I occasionally thought of this website and looked at it again. It was included very well. 3. Careful SEO involves all aspects inside and outside the website. There are many factors. When you encounter problems, you should carefully think of all the possibilities according to the phenomenon and conduct in-depth analysis for each, so as to solve the problems. For example: for another website I did, baidu did not include it after a period of time. I found no problems in many places. One day, when I checked the website code, I found that the new data could not be displayed because a tag was set too small. After increasing this value, the collection was normal again. 4. Modest SEO is a rapidly changing technology. What you just learned may fail in a few months; At the same time, there may be more and better technologies, so we should often learn from our peers.

SEO network promotion

SEO network promotion - in the process, you may encounter such a problem: your website does not layout some relevant keywords, but in the search results, this word has a ranking. In this case, we will also find it in other search results. For example, when you search Jinan SEO, you occasionally see some gov websites appear in the search results. Obviously, gov websites are basically impossible to engage in SEO related business. Why does the site have keyword random ranking instead of related? Then why do websites have random keyword ranking? Let's find out. 1. It is a personalized display. Now it seems that with the adjustment of search engine algorithm, personalized search result feedback begins to appear in all regions. A simple understanding: when we search keywords, for example, which is good for Jinan SEO network promotion? If you are in Xiamen, the result may be completely different from that you fed back in Beijing. The data are different in different cities, so if your website does not match the specific keyword display. However, according to the geographical location attributes of the page, such as enterprise name, company address, postal code, etc. Search engines may display them according to personal preferences and regions. 2. Image ALT matching. Sometimes when you do keyword search, you often find that there are not a lot of keywords in the title, and there are few relevant words in the actual web page. But the target page is to display the ranking of the keyword. Why? The reason is simple: This often happens on a large number of websites dominated by picture types, such as food, art photos, etc. The most intuitive information is the descriptive content in the ALT tag. 3. Search click If you have time to look at the patent documents of search algorithms, you may find that the impact of page click behavior on website ranking is very intuitive. Many times, if your page gets a sustainable click on a keyword, and the user behavior index of the site page is also very OK, then the word will continue to be stable in SERP. For example, your website publishes a real-time hot industry vertical news content. Based on the relationship between topic heat, this content may not be particularly vertical, but it continues to get search clicks. This page gets a high number of visits in a short cycle. In this process, based on the attributes of high weight, the page may randomly show the ranking of some non-specific keywords. 4. False correlation If you have time to search the specific keyword SEO in various search engines, especially some niche search engines, you may find that the names of some hot stars often appear in the search results, including the target keyword SEO. On the contrary, if your page is accompanied by some other non core business related keywords when creating content, random keyword ranking will occasionally appear when searching and sorting. It is completely based on the accuracy of search engine correlation recognition. It requires a large number of semantic databases to continue machine learning. 5. Off site link Earlier, in the process of Jinan SEO network promotion, we often discussed some basic problems, such as the impact of the external chain on the ranking of target keywords. A simple understanding. When a large number of high-quality websites, some external links of news source sites, and the associated anchor text content are a fixed keyword, then based on the attribute of voting right, Link recommendation strategy.

What is SEO?

What is SEO? SEO is the English abbreviation of search engine optimization, which means search engine optimization, or "optimization". SEO refers to improving the quality and quantity of website links and effective web content deployment to make the website get a better natural ranking position on the search engine. Usually, when searching for a "keyword", the search engine will arrange the relevant pages of the search results. The higher the ranking of the first website, the greater the number of visits the website will get. Among them, 65% - 70% of Internet users only visit the first page of search results, that is, 1-10 pieces of information. 20% - 25% of Internet users and visitors visit the second page of search results, namely 11-20 messages. 3% - 4% of Internet users' access is the sum of all other search results. As an important website marketing strategy, website operators must consider how search engines work and how people find websites. For enterprise and commercial websites, especially sales websites, every more visitor means more possible sales leads. We can locate users through keyword analysis, find the keywords used by target customers, and then optimize SEO ranking. Optimizing the website mainly involves: server domain name optimization, server access speed optimization, website content and specific keyword TDK design of HTML coding, eliminating barrier codes, and adjusting link quality and link quantity.

What does SEO mean?

What does SEO mean? Search engine optimization is abbreviated as SEO and translated into Chinese as search engine optimization. It is a technology to understand how various search engines search, how to grab Internet pages, and how to determine the search result ranking of specific keywords by analyzing the ranking law of search engines. The search engine adopts the means that are easy to be cited by the search engine to optimize the website, improve the natural ranking of the website in the search engine, attract more users to visit the website, improve the traffic of the website, improve the sales ability and publicity ability of the website, so as to improve the brand effect of the website. Extended data: 1. With the development of the network, the number of websites has reached hundreds of millions. The amount of information on the Internet has increased explosively, which makes it more difficult for people to find target information. The emergence of search engine has brought great convenience to people to find information and has become an indispensable internet tool. 2. According to people's usage habits and psychology, the higher the ranking in the search engine, the greater the probability of being clicked. On the contrary, the lower the ranking, the less search traffic. According to statistics, more than 90% of the global top 500 companies have introduced SEO technology into the company's website. 3. Due to the lack of professional marketing knowledge and ideas, general network companies only build websites for you from the perspective of technology. Artists only design your websites beautifully, and programmers only realize the functional modules you require. The websites that do so are defective and do not meet the collection requirements of search engines, so we must comprehensively optimize the websites.

Marketing methods and skills?

Marketing methods and skills?  let me answer and share the report Four answers # hot discussion # is it Li Bai's poem that the boat must return at night? Remember aiuhw high energy answer Lord 2021-06-19 · tell you the complicated things simply follow Marketing has three treasures: counter thinking, sense of participation and small beauty. As a marketing that directly affects sales, although there are many good methods, they can't get rid of the relationship between these three treasures. Services are activities, benefits and satisfaction for sale or sold together with products. Then beauty enterprises are not only providing beauty products for consumers, but also providing consumers with a service that can make consumers more "beautiful"! This should not be verbal publicity, nor is it just a simple strategy, but a commitment, contact, enjoyment and reasonable pay for consumers. Marketing methods and skills: Provide high-quality customer service and improve sales. The information communication of network marketing is two-way interaction and information reading readability. In this process, it has selectivity and convenience at the same time. In the process of online marketing, enterprises can effectively target potential customers and target customers and provide high-quality pre-sales and after-sales services. So as to establish a close relationship between enterprises and customers, retain the original old customers and attract new customers to buy products. Customers who are satisfied with the enterprise's high-quality service are naturally willing to buy and use enterprise related products, so as to achieve the purpose of increasing enterprise sales through online services

◎ direct selling ◎

◎ direct selling ◎ People pay great attention to direct selling in health products industry, daily chemical line and beauty professional line. Amway and Mary Kay are typical successful cases of domestic direct selling. They have made amazing achievements through face-to-face communication, professional service and profit doubling mode. Nowadays, many beauty enterprises are also trying to follow this model, but not many have really succeeded. Some even questioned whether direct selling is suitable for China's beauty professional market. Analysis of advantages and disadvantages: direct selling is a distribution model. It has a clear target customer group. There is no intermediate sales link or the intermediate link is minimized. It can measure the sales effect. Enterprises can sell their products directly by using salespeople. It can be said that at present, there is no model that can combine employees' entrepreneurial passion with product consumption as closely as direct selling. No marketing model can achieve the ultimate communication efficiency like direct selling. However, from the current market situation, direct selling has not yet formed a climate, and many consumers are easy to confuse it with illegal MLM, resulting in resistance. With the promulgation of the national direct selling law, in the next 10 years, direct selling may really become a golden touch to give birth to new wealth.

◎ differentiated marketing ◎

◎ differentiated marketing ◎ The homogenization of the beauty industry can not be ignored for a long time. No matter the product concept, name, packaging, promotion means and marketing mode, they all show the same and follow the development trend. However, when the whole beauty market has changed from a seller's market to a buyer's market, the producer centered enterprise marketing system and marketing concept have undergone fundamental changes. Enterprises need to rely on their own technical and management advantages to produce products that are superior to the existing level of the market in performance and quality, or through characteristic publicity activities and flexible marketing means in sales? Scar? The posthumous title cuts off the meaning of towering and towering, which is afraid of dying? (2) poison and brilliance? Ye? Say that the shepherd has narrowed the cochlea toad u nunnery and planted a huge smile? What?? J sword? How can we make use of this model? Happy? Glycoside? What's going on? What's the matter with you? br> Analysis of advantages and disadvantages: real differentiated marketing is to concentrate advantageous resources, avoid mainstream methods, and create product concepts or sales channels in a unique way on the basis of understanding their own product characteristics, circulation channels, efficacy technologies, promotion resources and other information, so as to achieve a surprising and winning effect. The biggest advantage of its successful operation is to quickly obtain market awareness and share, and it is easy to form resource advantages. However, it is worth noting that it is easy to be imitated by followers, so as to become mediocre and even become a victim of cultivating the market.

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◎Educational Marketing◎

◎Educational Marketing◎ In fact, marketing in the beauty industry has always been closely related to education and training. From the rise of beauty technology training in the early 1990s, the popularity of beauty concept training in the late 1990s, to the expansion of beauty culture education today, the objects and content involved in this marketing model with training and lectures as the main form have also taken place. Transformation and promotion. From the initial skill training for beauticians to the current training for agents and terminal beauty salons and marketing management capabilities, the form is becoming more and more flexible, and the content is more and more, gradually moving towards multiple levels and all-round. Many companies are sparing no effort to try to provide marketing services to customers based on the educational origin. On the one hand, they use this form to vigorously promote corporate culture and product knowledge. On the other hand, more importantly, they can stimulate their customers by satisfying their learning needs. Enthusiasm for signing orders drives sales.

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◎ emotional marketing ◎

◎ emotional marketing ◎ Emotional marketing takes consumers' personal emotional differences and needs as the core of enterprise brand marketing strategy, and realizes the business objectives of enterprises by means of emotional packaging, emotional promotion, emotional advertising, emotional word-of-mouth, emotional design and other strategies. It focuses on the emotional interaction with customers and consumers, and enhances the communication with customers through various salons, fraternities and other forms at the terminal of the beauty salon. This is very necessary when some medium-sized enterprises want to quickly improve their image. Analysis of advantages and disadvantages: strong sales force; It plays a great role in helping beauty salons carry out terminal activities, improving psychological communication with customers, and maintaining customers' emotion. As Liang Zhicheng, general manager of Guangzhou faside women's Cosmetics Co., Ltd., said: "emotional marketing sells products in the way of emotional appeal, which can grasp the psychology of consumers and is suitable for one-to-one appeal. The market recognition is good, but the disadvantage is that there are many personnel and high costs." Classic case: "slimming men and women" Meijian club has always maintained the relationship between managers and employees, employees and employees, employees and customers with strong emotion. The club owner may not be a technician, but he is a real manager. He will carry out the norms formulated by himself from beginning to end and run his club in the way of running an enterprise. The interior decoration of the store is full of emotional appeal and rich cultural flavor, coupled with soothing and relaxed music, so that customers can completely relax and feel free. In terms of product sales, the biggest difference between it and traditional beauty salons is that it introduces each other with service and customers, and sells with contacts. Have a clear organization for customers and make them benefit. As an enterprise, seeking benefits is the first attribute, but not the only attribute. The "slimming men and women" Meijian club also classifies its responsibility to the society into its business scope. This social responsibility determines that it must be operated for a long time. The beautician team with high quality and excellent technology can not only shoulder this important task, but also develop and grow continuously. Under the cover of this comprehensive humanistic emotion, there is a heart to heart resonance between customers and employees, so that the performance of the beauty salon shows a steady upward trend

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◎ knowledge marketing ◎

◎ knowledge marketing ◎ In the era of knowledge economy, the focus of enterprise management will shift from production to research and development, and from the management of tangible assets to the management of knowledge. At the same time, the enterprise marketing mode will inevitably turn to a higher level, that is, knowledge marketing will become an important marketing mode for enterprises to obtain the market. Knowledge marketing enables customers to learn new knowledge and increase the knowledge content of marketing activities while consuming; Excavate the cultural connotation of products and pay attention to the conceptual values that resonate with consumers; Form the marketing relationship with consumers at the structural level; Train customers in targeted sales. Analysis of advantages and disadvantages: knowledge marketing pays more attention to the practicality and innovation of knowledge, pays attention to imparting the basic medical knowledge that beauticians lack, and improves the professional knowledge of beauticians; However, the deficiency is that the method is relatively single, and requires the intervention of experts.

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◎ experience marketing ◎

◎ experience marketing ◎ The formation of buyer's market makes consumer demand show some new characteristics. In terms of consumption structure, the proportion of emotional consumption has increased; In terms of content, personalized demand has increased; In terms of value objectives, pay more attention to the feelings when accepting products; From the way of accepting products, consumers actively participate in product design and manufacturing, and the consumption process becomes an experience process. The experience marketing strategy focusing on customer experience has become an inevitable choice for enterprises in the new era. It focuses on meeting the experience needs of consumers, integrates the "experience" factor into the marketing strategy, brings new value to consumers and enriches the content of customer value system. It has become an important strategy for enterprises to win competitive advantage in the era of experience economy. It is the most powerful secret weapon in the marketing war in the 21st century. It can quickly shorten the distance with consumers and improve brand competitiveness. Analysis of advantages and disadvantages: with the increase of consumers' perceptual proportion, the role of experience marketing in the market is becoming more and more prominent, narrowing the distance with end consumers. However, from another point of view, there are too many links of consumer experience, which can easily make enterprises and businesses feel very entertained,

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◎Service Marketing◎

◎Service Marketing◎ A service is an activity, interest, or satisfaction that is used for sale or sold in conjunction with a product. Then beauty companies are not only providing consumers with beauty products, but also providing consumers with a service that can make consumers more "beautiful"! This shouldn’t be a verbal hustle and bustle, and it’s not just a mere strategy, but a promise, a contact, a enjoyment, and a legitimate reason for consumers. pay. Analysis of advantages and disadvantages: The beauty industry itself is a service industry, and the promotion of service marketing is of great significance to improving the service awareness and service ability of employees. But the key lies in the selection and utilization of personnel. As Zhong Fuwen, Chairman of Advance Medical Technology Co., Ltd. said: "Service marketing is a deeper level of marketing, focusing on the value chain management centered on customer satisfaction. From product quality to pre-sales, in-sales, and After-sales service, in accordance with the requirements of the decisive terminal, can make a fuss about the details to establish corporate brand awareness."