◎ direct selling ◎

◎ direct selling ◎ People pay great attention to direct selling in health products industry, daily chemical line and beauty professional line. Amway and Mary Kay are typical successful cases of domestic direct selling. They have made amazing achievements through face-to-face communication, professional service and profit doubling mode. Nowadays, many beauty enterprises are also trying to follow this model, but not many have really succeeded. Some even questioned whether direct selling is suitable for China's beauty professional market. Analysis of advantages and disadvantages: direct selling is a distribution model. It has a clear target customer group. There is no intermediate sales link or the intermediate link is minimized. It can measure the sales effect. Enterprises can sell their products directly by using salespeople. It can be said that at present, there is no model that can combine employees' entrepreneurial passion with product consumption as closely as direct selling. No marketing model can achieve the ultimate communication efficiency like direct selling. However, from the current market situation, direct selling has not yet formed a climate, and many consumers are easy to confuse it with illegal MLM, resulting in resistance. With the promulgation of the national direct selling law, in the next 10 years, direct selling may really become a golden touch to give birth to new wealth.