◎ experience marketing ◎

◎ experience marketing ◎ The formation of buyer's market makes consumer demand show some new characteristics. In terms of consumption structure, the proportion of emotional consumption has increased; In terms of content, personalized demand has increased; In terms of value objectives, pay more attention to the feelings when accepting products; From the way of accepting products, consumers actively participate in product design and manufacturing, and the consumption process becomes an experience process. The experience marketing strategy focusing on customer experience has become an inevitable choice for enterprises in the new era. It focuses on meeting the experience needs of consumers, integrates the "experience" factor into the marketing strategy, brings new value to consumers and enriches the content of customer value system. It has become an important strategy for enterprises to win competitive advantage in the era of experience economy. It is the most powerful secret weapon in the marketing war in the 21st century. It can quickly shorten the distance with consumers and improve brand competitiveness. Analysis of advantages and disadvantages: with the increase of consumers' perceptual proportion, the role of experience marketing in the market is becoming more and more prominent, narrowing the distance with end consumers. However, from another point of view, there are too many links of consumer experience, which can easily make enterprises and businesses feel very entertained,