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Sunday, October 3, 2021

◎ knowledge marketing ◎

◎ knowledge marketing ◎ In the era of knowledge economy, the focus of enterprise management will shift from production to research and development, and from the management of tangible assets to the management of knowledge. At the same time, the enterprise marketing mode will inevitably turn to a higher level, that is, knowledge marketing will become an important marketing mode for enterprises to obtain the market. Knowledge marketing enables customers to learn new knowledge and increase the knowledge content of marketing activities while consuming; Excavate the cultural connotation of products and pay attention to the conceptual values that resonate with consumers; Form the marketing relationship with consumers at the structural level; Train customers in targeted sales. Analysis of advantages and disadvantages: knowledge marketing pays more attention to the practicality and innovation of knowledge, pays attention to imparting the basic medical knowledge that beauticians lack, and improves the professional knowledge of beauticians; However, the deficiency is that the method is relatively single, and requires the intervention of experts.

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