SEO, namely "search engine optimization", refers to the technology and process of obtaining website traffic from natural search results

SEO, namely "search engine optimization", refers to the technology and process of obtaining website traffic from natural search results. For enterprises, SEO optimization is the internal and external adjustment and optimization of enterprise websites on the basis of understanding the natural ranking mechanism of search engines. Through optimization, improve the natural ranking of keywords in the search engine and obtain more traffic, so as to enable enterprises to achieve the purpose of sales and brand building. For enterprises, SEO optimization has the following advantages: 1. Improve conversion Take Baidu as an example. Today, when Baidu bidding hosting is popular, customers often subconsciously ignore bidding pages marked with "advertising" when opening web pages. And SEO, bypass advertising promotion, combined with consumers' search habits, optimize relevant keywords, so that consumers can see the products or services of the enterprise website in the front of the web page when searching relevant keywords. Let customers independently select enterprise products through search. 2. High cost performance SEO is not free, but compared with the SEM of competitive ranking, the cost performance of SEO is higher. Especially when enterprises master SEO technology, through the cooperation of professionals, they can effectively reduce the cost of SEO optimization. 3. Scalable applications For enterprises, as long as they master the keyword research and content expansion methods, the website can continuously increase the target keywords and traffic, and can also continue to build new websites. 4. Optimize long-term effectiveness Once SEM advertisement and PPC (search advertisement) are stopped, the traffic will stop immediately. Although the effect of event marketing is obvious, the traffic will disappear when the topic passes. But SEO is different. As long as the website does not use cheating technology, once the search ranking goes up, it can be maintained for a long time, and the traffic of the website will flow in naturally. 5. Improve website usability One link in SEO optimization is to improve the usability of the website by optimizing the website, so as to retain customers and realize the purpose of high-quality transformation of the website. For enterprises, SEO optimization is the only way in brand promotion. Through SEO optimization, enterprise brands can achieve the effect of multi platform collection and exposure. Through multi platform exposure, our customers can search our website and see our brand information, so as to trust and buy our brand.