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Friday, October 1, 2021
◎Service Marketing◎
◎Service Marketing◎
A service is an activity, interest, or satisfaction that is used for sale or sold in conjunction with a product. Then beauty companies are not only providing consumers with beauty products, but also providing consumers with a service that can make consumers more "beautiful"! This shouldn’t be a verbal hustle and bustle, and it’s not just a mere strategy, but a promise, a contact, a enjoyment, and a legitimate reason for consumers. pay.
Analysis of advantages and disadvantages: The beauty industry itself is a service industry, and the promotion of service marketing is of great significance to improving the service awareness and service ability of employees. But the key lies in the selection and utilization of personnel. As Zhong Fuwen, Chairman of Advance Medical Technology Co., Ltd. said: "Service marketing is a deeper level of marketing, focusing on the value chain management centered on customer satisfaction. From product quality to pre-sales, in-sales, and After-sales service, in accordance with the requirements of the decisive terminal, can make a fuss about the details to establish corporate brand awareness."
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