I fell into a good idea by accident. I had some top ranked, tightly targeted sites for a product that we decided to quit carrying (widgets-for-kids.com, widgets-for-adults.com, widgets-for-your-pet.com, etc.) We just could not justify an inventory of $20,000 when it was not the product that we preferred to sell. But what a loss it would be with those lovely sites that ranked so well.
I took the first page down to a simple form:
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We are sorry, but do the continued increase in pricing by the Widget company and the fact that we have always sold about 4 times as many Wadgets as Widgets, we have decided to quit selling Widgets. You can get Wadgets here. But if you are still convinced to buy Widgets, consider one of these websites:
{{{Adsense box with 4 listings}}}
Some are cheaper than others, so be sure to check out more than one.
Thanks for your support and we hope that this helps.
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1) Nearly everybody clicks on all four links to price compare.
2) Adsense revenue is about $400 per month. At 20% profit margin, I would have to sell $2000 per month of Widgets including carrying inventory and the hassles of shipping.
3) It was not our major item, so we sometimes did not sell that much, so the Adsense revenue more than makes up for the loss of sales.
Now, get creative with this. You don't have to actually really have carried the product to tell them that you no longer sell it. Have two different boxes of Adsense, since some customers have actually clicked on more than 4 in one visit.
The fact that you are not selling it, seems to make people easier about clicking, since you have become a disinterested party and are just trying to help them out.
Google has not de-indexed these top ranking sites even though at this point they are pure ad referral sites.
I finally got a good deal on some Widgets and reactivated the site for a short time to sell them and the traffic was still there.
Let me know how you work around this idea, OK?
Peacock